Lifecycle Marketing Manager, Favor
2 days a week in office
Food & essential order service
Job no longer available
Food & essential order service
1001+ employees
Job no longer available
2 days a week in office
1001+ employees
Company mission
To create a more connected community to get anything delivered through an affordable and personalized service.
Role
Who you are
- Bachelor’s degree in marketing or related field or comparable formal training, certification, or work experience
- 5+ years of marketing or CRM experience
- Previous success implementing loyalty, CRM lifecycle, and automation marketing programs and processes
- Demonstrated ability to monitor, interpret, and report on data to help build cohesive marketing programs
- Working experience with CRM tools related to campaign management, email, push notifications, in-app messaging, etc
- Advanced knowledge of software and data visualization tools such as Braze, Branch, and Looker
- Excellent written and verbal communication skills
- Time management and organizational skills with the ability to manage competing priorities and meet deadlines.
- Experience in technology / consumer apps is a plus
- You are willing to take on projects with a proactive attitude
- You are results-driven with an analytical ability to turn insights into action
- You have an established track record of driving scalable and impactful programs to increase adoption and utilization
- You are self-motivated and are able to work independently
What the job involves
- The Lifecycle Marketing Manager will lead the planning, execution, and optimization of multi-channel lifecycle campaigns that drive customer/runner engagement, retention, and growth at Favor Delivery.
- Reporting to the Director of Lifecycle Marketing, this role will own key lifecycle marketing initiatives across channels including email, push, in-app messaging, and SMS—balancing data-driven insights with creative execution to deepen relationships throughout the customer journey.
- The ideal candidate brings a strong foundation in CRM strategy, a passion for experimentation, and thrives in a fast-paced, collaborative environment
- Own end-to-end development of lifecycle marketing campaigns—from strategy and segmentation to execution and performance analysis—across email, push, in-app, and other retention channels
- Build and evolve the customer journey strategy, using data and insights to proactively identify lifecycle gaps, growth opportunities, and moments to drive re-engagement, frequency, and loyalty
- Collaborate with Creative, Product, Analytics, and Marketing Ops teams to develop impactful messaging, targeting strategies, and personalized experiences
- Lead testing roadmaps by defining A/B test hypotheses, analyze outcomes, and use learnings to improve future campaigns
- Develop and manage the CRM calendar, ensuring alignment with product launches, promotional campaigns, business priorities, and seasonal initiatives
- Regularly report on key lifecycle metrics (OR, CTR, retention, LTV, etc.) and deliver actionable insights to senior stakeholders and partners
- Ensure flawless execution of campaigns, including QA of creative, logic, segmentation, and rendering across platforms
- Stay up to date on CRM trends, tools, and best practices; bring innovative thinking and emerging tactics to the team
Our take
More and more people are looking to get things delivered fast, and businesses are trying to find inventive ways to meet the demand and get people’s purchases to them as quickly as possible. Favor solves this problem, with an on-demand delivery service that depends on “runners” to get products to customers quickly.
Customers can browse on the Favor app and select items from their list or input items from other stores in the delivery zone, and Favor runners will collect the item and deliver it within an hour. While many on-demand delivery services struggle to scale, Favor itself has managed to expand its operations across Texas and into Philadelphia.
A handful of the company's early rivals have since gone out of business, but the company is challenged by deep-pocketed businesses like DoorDash and Uber Eats. That said, its progress so far has been good, and Favor continues to innovate - for example with its B2B “Shop & Deliver” platform.
Freddie
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (2 rounds)
Sep 2017
$22m
SERIES B
Mar 2015
$13m
SERIES A
Total funding: $35m
Company benefits
- Premium health, vision, dental, life and 401(k) options
- Complimentary meals, commuter benefits, dependent care, and of course - Favor delivery credit and H-E-B discounts
- Fitness center in the office
- Beer Fridays, quarterly company-wide events, and regular connection opportunities
- HQ in the heart of East Austin with multiple lounge areas, a coffee bar, library, fully stocked kitchen and more
- Unlimited PTO for salary employees and ample vacation time to all team members
- Regular Learning Labs taught by internal team members and external facilitators
Company HQ
Holly, Austin, TX
Leadership
Keith Duncan
(CEO)Began working at the company as SVP of Sales & Business Development and was promoted to CRO within 4 years. They then worked as CRO at Orchard before returning to Favor as CEO in 2023.
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