Head of Brand & Communications, The Adaptavist Group
£65-100k
Digital transformation technology provider
Job no longer available
Digital transformation technology provider
1001+ employees
Job no longer available
£65-100k
1001+ employees
Company mission
To deliver innovative software, tailored solutions, and quality services across some of the world’s most trusted technology ecosystems.
Role
Who you are
- Extensive strategic brand communications experience, preferably in B2B, the Tech industry, with experience in brand leadership on a multi country/regional and BU level
- Exceptionally good at understanding the needs and expectations of multiple internal and external stakeholders
- A successful history working successfully across a diverse set of stakeholders and teams
- Data-led, ensuring all activity is highly outcome focussedExcellent organisational and prioritisation skills - experience of managing multiple projects with attention to detail but also an ability to think innovatively and creatively
- Confident and self-assured communicator - a strong leader of people
- Experience of managing a team of direct reports and also able to influence widely to build relationships
- A strategic thinker, who is able to connect the dots in a fast paced and complex environment but also work with the necessary operational/executional thinking
- Excellent financial management skills - planning, budgeting & forecasting
- Excellent English written and verbal communication skills
- Ability to travel, as needed, to support key initiatives
- Knowledge of the Atlassian partner ecosystem or similar technology partner ecosystems is a strong advantage
What the job involves
- We're looking for a Head of Brand & Communications to join us and lead the brand strategy and implementation across every touchpoint of The Adaptavist Group to grow our brand awareness and share of voice
- You'll be responsible for defining and leading the overall brand strategy for the Group, and across the Group, right through to the implementation; maintaining the highest possible standards across our execution whilst at the same time carefully monitoring and reporting brand health
- With your expertise and knowledge, you'll support the ongoing growth for The Adaptavist Group through management of best-in-class brand strategies
- Your depth of expertise and knowledge within your domain, you'll contribute to the wider business through thought leadership, knowledge sharing and mentoring
- Brand strategy and implementation -
- Work closely with the leadership team to develop and implement a data-driven, market research-led brand and communications strategy that clearly defines the positioning and differentiation of The Adaptavist Group and its brands, aligning with business goals.
- Oversee brand evolution by recommending strategic adjustments based on market trends, customer behavior, and internal insights.
- Ensure cohesion, consistency, and quality across our family of brands, taking comprehensive ownership of brand guidelines and serving as a strategic expert. Maintain the highest standards across all channels and touchpoints, including our websites
- Brand campaigns and major events
- Lead global thought leadership and third-party programs, as well as media strategies and partnerships, to boost awareness among key target segments, working collaboratively with stakeholders to ensure strategic, messaging, and execution alignment.
- Oversee the group's social media strategy, ensuring adherence to best practices and achievement of KPIs. Support major events and identify speaking opportunities for senior management at external events to elevate
- The Adaptavist Group's ambitions. Pursue award opportunities that align with and endorse our business goals.
- Collaborate across the organization on initiatives related to corporate social responsibility, employee engagement, internal communications, and diversity and inclusion, ensuring these efforts align with strategic aims and are reflected in external communications
- Customer references
- Lead the Customer References initiative across the group, taking full responsibility for the process to ensure it aligns with and reinforces our overall brand strategy. Integrate this initiative seamlessly with other efforts, including PR, campaigns, and activities, to ensure cohesive brand messaging and strategic alignment
- PR & AR strategy
- Develop and manage proactive and reactive narratives to strategically position The Adaptavist Group within target markets and audiences.
- Lead the creation and execution of media and analyst relations programs that align with corporate strategies and goals.
- Oversee agency relationships to cultivate connections with key media, coordinating public and analyst relations efforts to effectively reach target audiences.
- Collaborate with senior leadership to identify PR opportunities and guide their execution, while also supporting the establishment of best practices in PR and AR to enhance brand messaging and proof points
- Measurement with an outcomes focus
- Measure and report on the impact of communications and brand initiatives, aligning them with strategic aims and targets to enhance effectiveness, and recommend adjustments for ongoing improvement.
- Oversee and optimize all activities through constant testing and learning, while staying current with industry trends and best practices to refine strategies.
- Apply financial acumen to manage budgeting, forecasting, and reporting for the team, ensuring efficient financial management
- Team leadership & mentorship
- Actively lead the marketing and partnerships leadership team, participating in QBRs and business reviews while setting standards, performance expectations, and behaviors aligned with marketing and business strategies.
- Function as both a business and functional leader, making decisions that benefit the team and the wider group.
- Recruit, onboard, and nurture talent to meet strategic aims, and develop growth plans considering team and group needs.
- Use targets and budgets to enhance team competence and empower team leads in recruitment.
- Extend expertise and influence beyond your immediate team to the broader marketing and partner team through mentoring.
- Educate senior colleagues by presenting team achievements in executive meetings, contributing to improvement initiatives that support the Group's development and foster a culture of continuous improvement and high performance
Our take
The Adaptavist Group is a leading player in the Atlassian ecosystem, which provides software for software developers. The Adaptavist Group helps companies develop modern, adaptive approaches to development, deployment, and application lifecycle management to augment the Atlassian experience.
With Atlassian itself being founded in 2002, and The Adaptavist Group following soon after in 2005, the company firmly established itself as a key player as Atlassian went on to become a titan in the software development industry. Adaptavist’s reach is correspondingly global, and it services over 75% of the Fortune 500.
The Adaptavist Group is leveraging the global boom in software development. Its strategic expansion into the growing DevSecOps market, for example, through partnering with Sonatype, sees it unlock involvement in an industry expected to reach a $6.5 billion valuation by 2025. With this expansionist approach, The Adaptavist Group has aligned brands including Agility, Gravity Works and Veniture under its umbrella and has been consistent in its launching of tools. Its reputation as a leading industry player propels a dynamic and hugely lucrative upward trajectory.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Autonomy
"Autonomy is one of the core Adaptavist values. We are all treated as responsible adults from day one and continuously demonstrate that placing trust..."
Company benefits
- Flexible working, suit your personal needs while maintaining your job responsibilities
- Employee donation scheme with AdaptaKind, making an impactful change in the world through company-matched charitable giving, fundraising and volunteering.
- Online streaming service - Whether you're a Disney fanatic, an Audible enthusiast or a Netflix nut, there should be something for all!
- Calm app subscription. Calm is the number 1 app for sleep, meditation and relaxation.
- Aviva pension scheme with company's contribution up to 5% on your basic pay
- Private medical insurance with BUPA inclusive of dental and mental health care benefit
- Employee assistance programme to support personal issues like health, family, money, work and most importantly, you!
- Eyecare vouchers for free eyes test from day one onwards
- Unum income protection scheme covering up to 60% of your monthly salary (plus pension contributions) after 26-weeks of disability
- Unum life assurance, paying a death in service benefit of a multiple of your base annual salary
- Adaptavist rewards - save and receive cashback whilst you spend with our rewards system
- Unlimited holiday! That's right, there's no cap on the number of days that you can request off in our holiday year.
- Enhanced parental leave
- Green Commute Initiative, cycle to work scheme allows you to get a brand new bike and safety equipment for your commute to work, all of which is tax free
Company values
- Trust from day one - At The Adaptavist Group, trust is at the core of everything we do. We believe in our team's ability to work flexibly from anywhere, and we deeply value the trust that forms the foundation of our relationships with clients. Our commitment to privacy and security is unwavering, ensuring that we create a safe and supportive environment for everyone
- Teamwork - We admire individual talent, but we believe it’s even more powerful when combined with teamwork. With a global team of over 1,000 people, we know that every single person at The Adaptavist Group plays a vital role, and that nothing we accomplish happens in isolation
- Pragmatism - We value being practical, confident, and flexible over being rigid or stuck in our ways. Trust is key to how we work—we don't rely on strict rules or processes, but focus on what matters: achieving great results and getting the job done well
- Humility - We’re proud of what we do, but we stay grounded and let our work speak for itself. We approach everything with quiet confidence and, when we make mistakes, we own them and see them as chances to learn and grow
- Curiosity - We know we don’t have all the answers, and we understand there’s more than one way to get things done. We’re always open to fresh ideas and welcome the changes they might bring. Curiosity and a passion for innovation have fuelled our growth
Company HQ
London, UK
Leadership
Worked as a Senior Security Consultant for Barclaycard, and was Director of WTG. First joined Adaptavist as a Board Advisor, and was made CEO in 2010.
People progressing
Reece joined TAG as an Associate Software Engineer in May 2019. Within 5 months, they advanced to Software Engineer, then to Senior in under two years, and by September 2024, became Staff Engineer.
Sarah joined TAG as a Project Manager in 2017 in the Toronto office. They found their true calling in Sales and made an internal move a couple of years later and have since advanced to become a Strategic Sales Executive.
Rodrigo initially worked with TAG as a Contractor before joining the UK team permanently as a Commercial Operations Analyst. Since then, they moved to the Madrid office as a Business Operations Manager.
Diversity, Equity & Inclusion at The Adaptavist Group
Emma Weston (Head of People Experience)
- We know that, historically, the tech sector has felt out of reach or even unwelcoming to many people. At The Adaptavist Group, we're committed to changing that. It's our people who make our success, and we believe that a diverse community—one where everyone feels respected, included, and valued—makes us stronger, more innovative, and more creative as a whole.
- We have created an environment that accommodates and supports people from all backgrounds, offering flexible ways of working and workplace benefits that are genuinely helpful, as well as keeping an open dialogue and welcoming feedback on these topics.
- Whether you've worked in tech for your whole career or this is a brand new direction for you, your experience and skills are valuable to us. We need fresh perspectives, forward thinkers, and problem solvers. We see the whole person, and we hire people who we believe will make a positive contribution to our community.
- We welcome applications from people of all backgrounds, and particularly those who are often underrepresented in our industry, such as women and people of colour.
Share this job
View 3 more jobs at The Adaptavist Group