Social Media Director, Age of Learning
$100-140k
2+ days a week in office (Glendale, CA)
Digital educational materials
Be an early applicant
Digital educational materials
501-1000 employees
Be an early applicant
$100-140k
2+ days a week in office (Glendale, CA)
501-1000 employees
Company mission
To help children everywhere build a strong foundation for academic success and a lifelong love of learning.
Role
Who you are
- Bachelor's degree in marketing, communications, or a related field (or equivalent experience)
- 5+ years of experience in directing social media campaigns with significant growth in follower engagement
- Strong understanding of various social media platforms and their algorithms
- Proficiency in social media management tools and analytics platforms
- Excellent written and verbal communication skills
- Creativity and a keen eye for visual content
- Ability to work independently and as part of a team
- Problem-solving skills and the ability to adapt to changing trends and algorithms
- Excel in a fast-paced environment
What the job involves
- Age of Learning is seeking a dynamic and creative Social Media Director to join our marketing team
- In this role, you will be responsible for developing and implementing our social media strategy to increase our online presence and improve our marketing and sales efforts
- You will be leading a team charged with creating original content, managing posts, and analyzing metrics to gauge the success of our social media campaigns
- As the voice of our brand on social media, your efforts will directly influence our brand’s reputation, customer engagement, and overall marketing goals
- Lead and direct a cross-functional team of creative talent to develop and maintain a dynamic social media strategy, setting and achieving key performance indicators (KPIs)
- Establish and execute a comprehensive social media strategy across multiple platforms that aligns with organizational goals and brand identity
- Identify target audiences and determine the most effective platforms for reaching them
- Ideate, create, and curate high-quality, engaging content, including text, images, videos, and graphics
- Schedule and publish content across social media channels, adhering to a content calendar
- Monitor social media platforms for mentions, comments, and messages
- Foster positive relationships with followers and address concerns or issues
- Track and analyze KPIs such as reach, engagement, follower/subscriber counts, and more
- Utilize data-driven insights to adjust the social media strategy for optimal results
- Ensure consistent branding and messaging across all social media channels. Trends and Innovation
- Stay updated on the latest social media trends, tools, and best practices
- Experiment with new features and technologies to improve the brand's social media presence
- Collaborate with cross-functional teams, including marketing, content creators, and customer support, to align social media efforts with overall marketing strategies
Our take
Age of Learning creates and distributes digital educational material to schools, educators, and families. The company's programs have been used worldwide to educate millions of children through a range of stories and games, many of which feature its main character ABCmouse.
As with many trends, the move to digitize education was accelerated by the global pandemic, with the way in which children are taught reshaped by at-home classes and remote learning. Age of Learning has capitalized on the eagerness of parents and schools to continue embracing new technologies, launching its Personalized Mastery Learning Ecosystem for schools, which enables teachers, families, and administrators to focus on the individual learning needs of students, and accelerate literacy and maths skills through technology and learning science.
Age of Learning has recently raised significant funds towards global expansion, in order to bring its content to more children worldwide. Its flagship product, ABCmouse Early Learning Academy, is the leading digital education brand for young children in the US, and the company is looking to add to its ever-growing range of educational products.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Jul 2021
$300m
GROWTH EQUITY VC
Aug 2020
$50m
SERIES B
Total funding: $500m
Company benefits
- 80% - 90% of health and welfare benefit premiums
- A 401(k) program with employer match
- 15 paid vacation days, 11 observed national paid holidays plus 9 sick days
- Our flexible work culture means 2 or more days in the office (hybrid) or 100% fully remote options available for most positions
- Team bonding events and a highly collaborative environment
- Access to our internal DEI Task Force that focuses on ensuring our products represent all children on a global scale
- Opportunities for professional growth through professional learning and development programs
- Commitment to Equal Opportunity Employment in addition to an inclusive and supportive company culture
Company HQ
Downtown, Glendale, CA
Articles
Leadership
Doug Dohring
(Executive Chairman)Started their career by founding The Dohring Company in 1986, before founding NeoPets in 2000. They worked as CEO until 2006, when they founded Age of Learning. Initially served as CEO, becoming Executive Chairman in 2019.
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