Web Analyst, Oner Active
3 days a week in office (Old Street, London)
Activewear & all day wear by women for women
Be an early applicant
Activewear & all day wear by women for women
101-200 employees
Be an early applicant
3 days a week in office (Old Street, London)
101-200 employees
Company mission
To empower all women every step of the way throughout their fitness journey.
Role
Who you are
- This role is perfect for a data-driven problem solver who thrives in a fast-paced, entrepreneurial environment and is excited to shape the future of customer relationships for a purpose-led brand
- Proven experience in a Web Analytics / E-commerce Analytics role (e.g., analysing consumer digital storefronts)
- Proficiency in Google Analytics 4 and Google Tag Manager (or equivalent) including tracking setup and report/dashboard creation
- Strong data skills: Excel/Google Sheets advanced level, SQL or other database querying language
- Hands-on experience with A/B or multivariate testing (design, execution, analysis)
- Deep understanding of the customer journey, conversion optimisation, retention and personalisation strategies
- Technical curiosity: comfortable with data structures, tracking implementation, API integrations
- Excellent communication & storytelling: able to translate complex analytics into clear business-facing insights
- Commercially minded: you understand business levers, revenue impact, and how digital behaviour maps to commercial outcomes
- Experience working with Shopify (or equivalent e-commerce platform) is essential
Desirable
- Experience with data visualisation tools such as Looker Studio, Power BI or Tableau
- Knowledge of Content Square
- Basic understanding of HTML, CSS, JavaScript to support tagging/troubleshooting
- Familiarity with Triple Whale (for advanced e-commerce insights)
What the job involves
- Reports into: Director of Digital Trade
- Contract Type: Full Time, working 7.5 hours per day, 5 days per week
- We collaborate closely across the business, thrive on curiosity, and embrace a culture of testing, learning, and adapting quickly
- This role you'll analyse e-commerce performance: traffic sources, conversion funnels, product performance, drop-off points, AOV, retention
- Design, build and maintain dashboards & reporting models that deliver insights and prompt action
- Lead A/B and multivariate test strategy: from hypothesis → design → execution → analysis → recommendation
- Conduct deep-dives into customer behaviour: segmentation, cohort analysis, churn risk, lifetime value, personalisation opportunities
- Audit and ensure data integrity: tagging, data flows, analytics setup (GA4, GTM, data layer), collaborate with Data & Insight team for pipeline/API integrations
- Partner cross-functionally (UX/UI, Marketing, Digital Trading, Tech) to translate insights into improvements: landing pages, product pages, campaign optimisation, user journeys
- Monitor key digital KPIs, flag anomalies/trends, produce weekly/monthly/quarterly performance reports and strategic reviews
- Ensure compliance with data privacy regulations (GDPR etc), and embed analytics best practices and governance across the digital organisation
Salary benchmarks
Our take
Interest in personal fitness is rising meteorically across the UK, with over 10M people holding gym memberships. While there's no shortage of clothing that people can wear to the gym, there is a constant need for fresh ideas in design. Gym wear is a fusion of function and fashion, and Oner Active is an exciting new startup offering both.
Founded by Krissy Cela, a popular influencer, this brand is making waves on social media even if it is yet to crowd out staples like Lululemon, Sweaty Betty or ASOS' 4505 sportswear. Its strength lies in the popularity of its product with its customers, who are reached through Instagram, Pinterest and TikTok more than via traditional advertising. With its responsive customer support and sleek yet comfort-focused designs (for instance, no front seam!), the company saw its sales double in 2024 as more customers discoverd and stuck with the brand.
Oner Active is looking to build even further this success by taking on new talent in design, events management and marketing, to help it extend its product range and reach new customers. It also plans to develop its shopping platform by implementing functions that have become common among its competitors, for instance holds on items in the basket and an expanded range of payment processors. If these steps enable it to break through to a even wider audience then Oner Active is in a good position to build a significant business.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- 🩺 Private Healthcare Insurance with Vitality
- 🏖️ 25 days Holidays + all Bank Holidays
- 🏢 Flexible Working and Hybrid Working - 3 days in the office
- 🐶 Pet-Friendly Office (we have office dogs!)
- 💻 Up to Four 'Work From Anywhere' weeks per year
- 🤝 Employer Pension Contributions up to 5%
- 💰 Generous Oner Active Discount
- 🏋️♀️ Subscription to Evolve You App
- 🤰Enhanced Maternity Pay
- 🧘♂️ Financial, Physical and Mental Well-Being support
- 📖 Training and Learning Allowances
Company HQ
London, UK
Leadership
Krissy Cela
(Co-Founder & Creative Director)Is also a Co-Founder and the Lead Trainer with EvolveYou.
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