Director of Demand Generation, Syndio
$166-195k
+ Equity
Pay transparency compliance solutions
Job no longer available
Pay transparency compliance solutions
101-200 employees
Job no longer available
$166-195k
+ Equity
101-200 employees
Company mission
To help companies eradicate workplace inequities and ensure every employee is valued for who they are and what they contribute to their company's' success.
Role
Who you are
- Enterprise Expert: 10+ years in demand generation or digital marketing, with 5+ years in leadership. You have a proven track record of marketing to the Fortune 2500
- Pipeline Obsessed: You are a numbers person who views MQLs as a means to an end; the end being closed-won revenue
- Strategic Thinker: You understand that enterprise buying committees are complex; you know how to build programs that influence multiple stakeholders (HR, Finance, Legal) simultaneously
- Technical & Analytical: You are highly proficient in Hubspot and Salesforce and ABM platforms. You can translate complex data into actionable insights for the executive team
- Culture Leader: You lead with candor and curiosity, thriving in a fast-paced environment where you are expected to challenge the status quo
- At Syndio, we're building a diverse team that values candor, curiosity, and community. If you share these values and are interested in joining us, we'd love to talk with you even if you don't 100% meet the "about you" listed here. We don't expect anyone to have all the answers, as long as you're willing to learn and grow with us
What the job involves
- The Director of Demand Generation will be the primary architect of our pipeline growth
- While our brand team defines the narrative, you are responsible for turning that narrative into a high-quality lead engine targeting CXOs at F2500 companies
- You will lead a team to execute multi-channel campaigns that don't just capture existing interest, but actively generate demand within a new buying committee at the world’s largest companies
- The greatest indicator of success in this role: qualified pipeline that converts to revenue
- Build the Engine: Develop a comprehensive demand generation strategy that aligns with aggressive sales goals to drive high-intent leads
- F2500 Focus: Design and oversee sophisticated, multi-channel campaigns (ABM, Executive Events, Paid Search, Content) specifically tailored to reach C-suite buyers at massive enterprises
- Team Leadership: Mentor and grow the team, fostering a culture of high performance, accountability, and continuous experimentation
- Data-Driven Ownership: Use data to find the friction in the funnel. You’ll own the demand gen budget and optimize for maximum ROI and pipeline velocity
- Sales Synergy: Partner deeply with Sales to refine lead scoring, nurturing, and hand-off processes to ensure no lead is left behind
- RevTech Innovation: In partnership with Marketing Ops, optimize our stack (Salesforce, HubSpot, etc.) to enhance tracking and lead quality
Application process
- Below you'll find an outline of the interview plan for our Director, Demand Generation position. Please note that this is what we expect the process to look like; we may ask you for supplemental information or require an additional step before making a final decision
- 30 min interview with a member of our Talent Team
- 30 minute zoom interview with the Hiring Manager
- Three video interviews with several team members - 2.5 hours
- Final interviews with the CMO - 1 hour
Our take
As companies are making greater commitments to paying and treating their employees more equitably, Syndio offers them an analytics driven platform that enables them to more easily measure, achieve, and maintain this. The startup counts a number of Fortune 500 companies amongst its customers, including American Airlines, Salesforce, and Nordstrom.
Workplace equity is about much more than just boosting brand reputation. Recruitment and staff retention, company culture, and business performance have all been shown to improve with better DE&I results. Therefore, the draw of Syndio’s offering is quite clear - enabling businesses to convert verbal promises into measurable, provable outcomes.
Syndio’s growth since its 2016 launch has been impressive, with funding secured in 2022 allowing it to ramp up operations and scaling efforts. It also joined the London Stock Exchange Issuer Services Marketplace, becoming a trusted third-party service provider for listed companies - which gives it a chance to serve yet more impressive clients.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Mar 2022
$50m
SERIES C
Sep 2021
$50m
SERIES C
Total funding: $132.8m
Company benefits
- Best medical plans on the market (90% employee coverage, 50% dependents)
- Life & Disability paid by the company
- Stock options
- Up to 16 weeks of paid parental leave
- 401(k) option
- Access to Talkspace online therapy
Leadership
Maria Colacurcio
(CEO)Co-founded and was VP of Marketing at digital work collaboration platform Smartsheet. Co-founded and is a Board Member at Fair Pay Workplace. Has worked in managerial and directorial roles at Starbucks and Microsoft, and founded educators' professional development foundation Ideas Ignited.
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