SEO & ASO Director, AirHelp
€70-80k
1-5 days a week in office
Claims management company for flight disruptions
Be an early applicant
Claims management company for flight disruptions
201-500 employees
Be an early applicant
€70-80k
1-5 days a week in office
201-500 employees
Company mission
To make claiming compensation as easy and seamless as possible.
Role
Who you are
- Builder’s Mindset: You’ve grown organic channels from the ground up. You see opportunities where others see limitations
- Global Experience: You’ve led SEO/ASO efforts across European markets and understand the nuance of language, regulation, and behavior
- Operational Range: Strategic enough to design the machine. Tactical enough to tighten the screws
- Performance History: Strong track record, typically gained through 7+ years in SEO/ASO roles — ideally in e-commerce, consumer rights, fintech, or travel. You’ve moved real numbers
- Leadership That Scales: You’re a clear communicator, thoughtful coach, and confident decision-maker
What the job involves
- Reporting To: Egoitz Larrea
- We’re hiring a Director of SEO & ASO to design and lead that leap
- This is your opportunity to build a world-class organic growth engine that transforms how millions of people discover, trust, and use AirHelp — without paid ads doing the heavy lifting
- This role is around 50% visionary strategy, 50% hands-on execution
- You’ll lead a team of in-house specialists and external language experts to unlock sustainable, high-intent, global growth
- What will you deliver in your first 12-18 months:
- Explosive Organic Growth: Drive a 30% quarter-over-quarter increase in unpaid traffic across key web properties
- Category-Defining ASO: Deliver a 25% month-over-month uplift in organic app downloads and achieve top-50 store rankings in high-volume search terms
- Paid → Organic Shift: Rebalance acquisition — grow unpaid traffic by 20% while reducing paid spend dependency
- Global Keyword Leadership: Add 50+ high-intent keywords to page one, across 27 languages and markets
- Team Uplift: Empower a team of 3 people and 7–10 freelancers to exceed performance goals and work as one unified engine
- New Channel Wins: Launch innovative SEO/ASO initiatives that surface high-value, underserved growth opportunities
- An End-to-End SEO/ASO System: Build the roadmap, define the architecture, and own the execution — from technical SEO to localized ASO
- A Global Growth Lab: Guide SEO/ASO across 27 languages and markets through freelancers and in-house experts. Test, learn, and scale what works
- Cross-Org Enablement: Bake organic growth into every content rollout, app release, product sprint, and market launch
- Tool-Led Insights: Use GA4, Search Console, Ahrefs, SEMrush, Sensor Tower, and App Annie to turn data into growth decisions
- Trend Intelligence: Read every algorithm shift and market signal before competitors do — and pivot faster
Our take
Customer support and claims tech are most often reserved for law firms and legal teams, but AirHelp’s focus on the air travel industry has carved them out a niche and amassed the company a client base of 16 million people. Focusing on assisting travellers with air travel rights, delays, cancellations, missed connections, strikes, baggage loss, and denied boarding compensation, AirHelp’s team speak 17 languages and works in partnership with law firms in 30 countries.
AirHelp’s law firm partnerships are a vital asset to the company, which must navigate a shifting sands ecosystem where different countries and companies have different laws. So far, AirHelp has amassed a significant amount of funding from the likes of ABRY Partners, which should help it continue building these partnerships and expand its operations.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Aug 2016
$12m
SERIES A
Mar 2014
$0.3m
SEED
Total funding: $12.3m
Company benefits
- Internal training programs and knowledge-sharing events
- Personalized progression plan
- Language classes
- Mindfulness platform
- Lunch subsidy
- Flexible benefits: gym membership, personal education, childcare, public transportation or leisure travel subsidy
- Health benefits
- MacBook Air
- Unlimited, free use of AirHelp's services
- Work from anywhere for 2 weeks a year
- Team days
- Events and parties
Company HQ
Friedrichshain, Berlin, Germany
Leadership
Tomasz Pawliszyn
(CEO)A Member of the Revenue Collective. Previously worked at Studio Moderna for over 9 years, while there they held Directorial and Operations roles. Prior to that, they worked as a Senior Project Leader at Toyota Motors Europe.
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