Senior Marketing Data Analyst, Restaurant365

• If you love diving into B2B marketing analytics, Domo BI, and Salesforce, and get a thrill from solving complex data puzzles, this role is built for you
• 5-7 years of work experience in analytical/ quantitative roles
• 5+ years of experience in Marketing Analytics, Business Operations, or Revenue Operations in a B2B SaaS environment
• Expertise (and willingness to obtain certification) in Domo BI (or similar tools like Tableau, Looker, or Power BI), with experience in data visualization and ETL workflows
• Strong proficiency in Salesforce reporting, campaign tracking, and attribution modeling
• Hands-on experience with Marketo, HubSpot, or Pardot, with knowledge of lead management processes
• Advanced skills in SQL, Excel, and Google Sheets for marketing data analysis
• Experience working with UTM parameters, Google Analytics, and paid media analytics
• Strong understanding of multi-touch attribution (MTA), lead lifecycle reporting, and ABM analytics
• Ability to translate complex data into actionable marketing recommendations
• Experience collaborating with Sales, Marketing, and RevOps teams to align reporting and improve data accuracy

Desirable

• As a Senior Marketing Data Analyst at Restaurant365, you’ll be the go-to expert for turning data into game-changing insights!
• Reporting to the Senior Manager of Marketing Operations, you’ll work side by side with Demand Gen, Sales, and Finance to unlock new opportunities, optimize performance, and fuel pipeline growth
• You’ll play a key part in shaping strategy, fine-tuning attribution models, and making sure every marketing dollar works smarter
• Marketing Analytics & Performance Measurement: Develop and maintain marketing performance dashboards in Domo BI and Salesforce, ensuring real-time insights into pipeline impact, lead velocity, and conversion rates; track and analyze multi-touch attribution (MTA) using Salesforce and Marketo Measure (formerly Bizible) to assess marketing’s contribution to revenue; conduct deep-dive analysis on campaign effectiveness, pipeline trends, and ROI to optimize marketing spend and improve lead-to-customer conversion; automate data ingestion and transformation workflows in Domo, ensuring accurate and scalable reporting
• Lead Funnel & Attribution Modeling: Own lead funnel analytics, tracking progression from MQL to SQL, and aligning reporting with Sales and Marketing stakeholders; enhance and maintain attribution models (first touch, last touch, multi-touch) to measure campaign influence on closed-won deals; work with Marketing Operations to ensure accurate lead source tracking and attribution in Salesforce
• Data Integrity & CRM Management: Collaborate with RevOps and Marketing Ops to maintain clean, structured, and enriched data within Salesforce and Marketo; identify gaps in lead scoring and segmentation strategies to improve audience targeting and personalization; ensure data governance best practices are followed for campaign tracking, UTM structure, and reporting consistency
• Experimentation & Optimization: support A/B testing for ad campaigns, landing pages, and email marketing efforts, measuring statistical significance and impact; analyze paid media, ABM, and event performance to optimize budget allocation based on CAC and LTV; provide insights into account-based marketing (ABM) performance and intent data trends for Enterprise and Field Sales teams