B2B Marketing Lead, Zenjob
More information about location
3-4 days a week in office
Automated staffing platform for temporary jobs
Be an early applicant
Automated staffing platform for temporary jobs
201-500 employees
Be an early applicant
More information about location
3-4 days a week in office
201-500 employees
Company mission
To fully digitise temporary staffing from end to end.
Role
Who you are
- 5+ years of experience in driving B2B marketing, ideally in SaaS, HR tech domain
- German native language skills, fluent English
- Proven track record in demand generation, account based marketing, and lead nurturing
- Strong understanding of the B2B sales cycle and buyer journey
- Exceptional communication and storytelling skills — you know how to make complex ideas simple and compelling
- Data-driven mindset with the ability to make strategic decisions based on insights
- Collaborative, entrepreneurial, and comfortable working in a fast-paced scale-up environment
What the job involves
- You won’t just be running campaigns — you’ll be shaping & leading Zenjob’s B2B marketing engine from the ground up
- This is your opportunity to own the full B2B marketing lifecycle, from positioning and messaging to lead generation and account-based marketing
- You’ll collaborate with Sales, Product, and Brand to deliver high-impact campaigns that generate demand, convert leads, and strengthen our brand authority
- Develop and own Zenjob’s B2B marketing strategy aligned with sales and revenue goals
- Define clear positioning and value propositions tailored to different industries and buyer personas
- Translate strategy into compelling lead generation campaigns to increase SQLs, value per lead and average booked revenue
- Lead a small, high-performing team and manage external agencies/freelancers as needed
- Own and allocate B2B marketing budget according to strategy approach
- Drive account-based marketing (ABM) programs targeting high-value prospects
- Optimize marketing funnels, tracking performance from first touch to closed deal
- Use data to continuously improve conversion rates, increase SQLs, value per lead and booked revenue
- Build thought leadership through compelling content such as whitepapers, case studies, webinars, and reports
- Create sales enablement materials that empower the commercial team to close deals faster
Our take
Digital-first, flexible work gained traction with the rise of ride-sharing apps, but finding automated, on-demand talent for industries like grocery stores, events, and bars was still a major challenge - until Zenjobs came along. The company has revolutionized the space by making it easier for businesses to access the temporary staff they need.
Now, Zenjob is competing with other VC-backed startups like Tempo and Flexy, all vying to become the go-to flexible work marketplace across Europe. Despite the growing competition though, Zenjob has built a solid reputation with both companies and employees, positioning itself as a potential leader in this fast-evolving sector.
To stay ahead, Zenjob has invested its funding in expanding across Europe, with a focus on the UK. With fierce competition, Zenjob has managed to hold its ground and continue attracting investor interest, ensuring it can keep up with the market's rapid growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
-28% employee growth in 12 months
Glassdoor (4.2)
Trustpilot (1.7)
Company
Funding (last 2 of 5 rounds)
Feb 2022
$50m
SERIES D
May 2020
$30m
SERIES C
Total funding: $106.9m
Company benefits
- Flexible working hours
- First 10 days of child sick time off is covered by Zenjob
- Learning and development opportunities
- 28 Paid vacation days
- Kitchen stocked with food
- Dog friendly office
Company HQ
Moabit, Berlin, BE
Leadership
Fritz Trott
(Co-Founder & CEO)Previously worked in Business Development for Germany's famous Rocket Internet GVD team. From there, worked in senior positions in SEO and CRM for Foodpanda and later as CMO for Treatwell.com a leading site for hair and beauty.
Cihan Aksakal
(Co-Founder & CIO)A Software Architect by training, Cihan also founded Bonial, a drive-to-store marketing startup. They also previously held the position of CPO at MK Payment Solutions, a German Fintech.
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