Vice President of Digital Marketing, eMed Healthcare
3-5 days a week in office
Democratise healthcare through our market-leading digital-first primary care service
Job no longer available
Democratise healthcare through our market-leading digital-first primary care service
501-1000 employees
Job no longer available
3-5 days a week in office
501-1000 employees
Company mission
Our mission is to democratise healthcare through our market-leading digital-first primary care service and chronic healthcare management solutions.
Role
Who you are
- 10+ years of experience in digital marketing, with at least 4+ years in a senior leadership role overseeing PPC, SEO, and other performance marketing channels
- Proven success scaling digital marketing efforts for high-growth consumer brands with measurable results
- Proven experience in PPC and SEO with a track record of driving significant growth in high-growth consumer brands
- Strong expertise in A/B testing and conversion optimization
- Proficiency in using data analytics tools such as Google Analytics, SEMrush, or similar to track and improve performance
- Ability to manage large marketing budgets and deliver against KPIs
- High-energy individual with the ability to work in a fast-paced, results-oriented startup VP fenvironment
- Exceptional leadership and communication skills, with a focus on collaboration and innovation
What the job involves
- Strategic Leadership: Own and lead the digital marketing strategy, including PPC, SEO, email marketing, and other channels to drive growth and revenue
- PPC Campaign Management: Drive the strategy, execution, and continuous optimization of high-impact PPC campaigns across Google, social media, and other paid platforms to maximise ROI, scale performance, and achieve business growth objectives
- SEO: Oversee and enhance SEO efforts, ensuring that content, technical elements, and off-site strategies align for optimal search rankings
- A/B Testing & Conversion Optimization: Spearhead comprehensive A/B testing initiatives across landing pages, ad creatives, and website experiences to significantly improve conversion rates, enhance user engagement, and drive measurable business outcomes
- Data-Driven Decisions: Leverage advanced analytics and performance metrics to drive strategic marketing decisions, optimise budget allocation, and continuously improve ROI through actionable insights and data-informed optimizations
- Cross-Channel Marketing: Develop cohesive, integrated campaigns across digital channels, including paid, owned, and earned media. Understands current social media platforms
- Team Leadership: Build, mentor, and lead a high-performing digital marketing team, fostering a culture of innovation and excellence
- Strategic Budgeting: Expertise in identifying optimal allocation of marketing funds, developing financial models and projections, and presenting well-supported recommendations to key stakeholders
Salary benchmarks
Our take
Babylon has a huge mission, to make health care accessible for all. This helped the company attract a lot of funding and talent. In 2019 they raised $550m, the largest round ever for digital health delivery.
Making time to go and see the doctor can already be difficult, and often you have to wait over a week for an appointment. Bablyon's first step to making healthcare accessible is enabling people to interact with doctors over the phone or on video, a huge step change in convenience for the consumer.
Babylon says it delivers 5,000 clinical consultations each day and covers 20 million people worldwide, with more than 160,000 giving 5-star ratings for appointments. This traction certainly suggests it's onto something.
Babylon partners with the NHS - one of the largest employers in the world and by far the biggest employer in the UK – and its staff and systems are stretched. It's turning to technology to help save time and redirect focus, and Babylon is benefitting from this, its revenue growing by 3.5x in 2022 alone. Babylon has also partnered with higi in the US and is working with the government in Rwanda to deliver healthcare to 20% of the total population, exemplifying its increasing importance as a healthcare support partner.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
38% female employees
6% employee growth in 12 months
Glassdoor (3)
Trustpilot (3.9)
Company
Funding (last 2 of 5 rounds)
Dec 2020
$100m
CONVERTIBLE
Aug 2019
$550m
SERIES C
Total funding: $744m
Company benefits
- eMed Flex Leave
- 5% employer pension contribution for 5% employee contribution
- Life Insurance 4x annual base salary
- Employee Assistance Program
- Eye care voucher reimbursement (up to £20)
- Enhanced Maternity, Paternity and Adoption pay
- Health & Wellbeing resources
- Up to £80 towards noise cancelling headphones
- Health Cash Plan
Company HQ
Chelsea, London, UK
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