Social Media Manager, Pentera
Office located in Burlington, NJ
Automated security validation platform
Open for applications
Automated security validation platform
201-500 employees
Open for applications
Office located in Burlington, NJ
201-500 employees
Company mission
Pentera's mission is to put an end to the constant struggle with the perpetual lag in cyberthreat detection, remediation, and mitigation.
Role
Who you are
- 4+ years of experience in social media marketing within the cyber security industry
- Hands-on experience in building, managing and reporting on social strategy, a social content calendar, and day-to-day execution on social media channels including LinkedIn, X, Facebook, YouTube, and Instagram
- Passion for technology and being on top of tech innovation
- A good understanding of cybersecurity concepts and terms - an advantage
- Strong familiarity and knowledge of security forums and discussion channels, such as Reddit, BlackHat/DefCon, RSA and Medium - an advantage
- Engaging writing skills and the ability to develop creative copy and visuals,
- A true social media expert, tracking the latest trends, with a pulse on what makes a post perform
- A collaborative team player with great interpersonal skills and the ability to work cross-functionally
- A strong dislike for marketing buzzwords - you write like you talk
What the job involves
- We are looking for an experienced, high-energy, tech-savvy individual to help build Pentera’s position as a top tech company
- In this role, you will own Pentera’s organic social media channels, playing a key role in defining the strategy, guidelines, and editorial planning processes of our social media campaigns
- In addition, you will be assisting our overall communications efforts, contributing to customer-targeted integrated campaigns, and creating content that can be leveraged across channels
- You will collaborate closely with our Customer Operation Managers, Sales, HR, Product Marketing, and Digital Marketing teams to best communicate with Pentera’s customer-base and wider cyber community
- Own the social editorial calendar and manage the day-to-day posting on Pentera’s social properties, including LinkedIn, X, Instagram, Facebook, Youtube and other third-party publication sites. Monitor and respond to audience comments
- Write and edit engaging, relevant social post copy that quickly hooks our target audience of cyber experts and generates engagement. Initiate original, creative, and engaging content in different formats to keep our story fresh
- Conduct research and analysis to identify industry trends, potential campaign opportunities, and effective communications strategies
- Build and manage community advocacy programs, supporting them with content to post on their social profiles
- Plan and execute a paid influencer program that will help to promote our brand message
- Write and publish posts on behalf of executives. Ensure content is tailored to reflect their voice and professional persona
- Maintain our Brand Ambassador program of internal SME’s
- Report on community growth and engagement on a monthly and quarterly basis
- Facilitate our customer community webinars, plan the sessions, support set-up and report on program performance
- Prepare a monthly customer newsletter
Our take
Over the last decade, the number of Israeli-founded cybersecurity companies has quadrupled – marking the country out as a would-be global leader in the industry. Many are led by founders with deep experience in national defence and intelligence, such as Check Point’s Gil Shwed.
Pentera comes from a similar school. Co-founding CEO Arik Liberzon, who now serves as CTO, spent sixteen years prior to Pentera working at the coalface of national defense, even heading up the IDF’s Cyber Warfare Group.
It’s this robust background that has allowed Pentera to become not only a highly respected name in Enterprise Security Validation, used by Deloitte, IDB Bank, and NEC, but also in more sensitive government projects.
The company has been growing rapidly since emerging from stealth and appointing Amitai Ratzon as CEO in 2018. Having achieved Unicorn status in early 2022 and now operating in over 400 countries, Pentera won the cybersecurity-focused Black Unicorn Award 2022 and continues to forge lucrative partnerships. Pentera's momentum looks set to continue.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jan 2022
$150m
SERIES C
Sep 2020
$25m
SERIES B
Total funding: $189.5m
Company benefits
- Remote work opportunities
- Health, Dental, Vision, Disability & Life Insurance, and Flexible Spending Account (FSA)
- Onsite gyms and team workouts
- Free daily meals, stocked kitchen, happy hours & game room
- 401(k) and matching
- Company equity & performance bonuses
Company HQ
Burlington, MA
Articles
Leadership
Arik Faingold
(Chairman)Is also the Co-founder, Chairman & President of IT services company Comm-IT. Former CTO & General Manager of OpenTV Israel.
Arik Liberson
(CTO)Was CEO until Amitai Ratzon assumed the position in 2018. Previously spent 16 years working in the Israel Defense Forces and Airforce, including a three year spell as Head of the Cyber Warfare group at the IDF’s Computer Service Directorate.
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