Brand, PR & Communications Executive, YuLife
Freelance or Fixed Contract
Office located in Shoreditch, London
Wellbeing business redefining insurance
Job no longer available
Wellbeing business redefining insurance
201-500 employees
Job no longer available
Office located in Shoreditch, London
201-500 employees
Company mission
YuLife's mission is to help people to live their best lives by rewarding its members for living well.
Role
Who you are
- The ideal candidate has experience working within the employee benefits or insurance industry, creating content that brings our brand to life while staying true to our values and tone of voice
- 2+ years of marketing under your belt, ideally working with SaaS products, and may be with HR platforms and partnership marketing (eg. broker marketing) - Experience with fintech/InsurTech an advantage
- A passion for writing engaging stories and also not afraid to get into the weeds of the data to harvest new insights
- Excellent people and management skills so you can work with colleagues, cross-functional teams and third parties to deliver success
- Track record of success delivering engaging content that elevated our leaders
- LinkedIn profiles and drives new leads and brand awareness
- Experience with marketing automation tools like Salesforce.com and Hubspot
What the job involves
- YuLife is scaling and we are looking for a talented brand and communications marketer to join our growing content team
- Reporting to YuLife Content Lead, this position is responsible for increasing brand awareness, PR visibility and thought leadership across our social channels, website and events
- Proactively own and manage the LinkedIn profiles of YuLife CEO and Founder, Sammy Rubin along with additional members of the senior leadership team
- Support with PR across all regions (UK, South Africa and USA) including speaking opps, managing awards and presentations
- Support Social and digital content ideation and rollout across SA, US and UK
- Create interesting and well-researched content to drive traffic and engage with customers and prospects; content includes blog posts, e-books, ad copy, customer stories and in-person event collateral
- Serve as the primary content liaison for South Africa needs, working with a regional team to produce content that speaks directly to the South African audience
- Translate the YuLife brand style and tone of voice into content that is valuable for HR professionals and brokers
Salary benchmarks
Our take
YuLife wants to change the life insurance landscape, by gamifying health and wellbeing. Working with businesses and their employees, YuLife rewards people for their everyday healthy behaviours, encouraging users to complete activities like walking or meditation then rewarding them with air miles, vouchers, and gift cards from partners.
With over 85% of SMEs having no life insurance for their employees in place, YuLife also wants to streamline the process of purchasing insurance. Through the company, employers can offer membership as a perk. Users can then progress through levels, compete with colleagues and earn yucoin for healthy choices. The currency can be exchanged for rewards such as gym memberships and gift cards.
YuLife has experienced significant success in the UK, and is now seeking to use this momentum to propel itself into global operations, staring with the US market. It continues to launch new features, such as health insurance options, gamified training courses for brokers, and an AI-powered metric that assesses business health and wellbeing.
Steph
Company Specialist at Welcome to the Jungle
Insights
76% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jul 2022
$120m
SERIES C
Jul 2021
$70m
SERIES B
Total funding: $207.2m
Company benefits
- Potential to earn share options
- 6x salary life assurance policy
- Income protection policy
- Access to the YuLife app (which includes a tonne of well-being rewards, discounts and exclusive offers as well as access to Calm and Fiit)
- £20 per month to a "be your best Yu" budget
- Unlimited Monthly professional coaching with More Happi
- OnHand Volunteering app
- £25 monthly budget with Learnerbly
- Financial coaching with Octopus Money coach
- Generous parental leave policies
- Remote working packing; includes laptop, desk, chair etc
- Contributory pension = 3% of basic
- 24 days Annual Leave + 1 ‘personal’ day (e.g your birthday, moving house anything else that is for Yu)
- Remote and flexible working
- Currently our lovely office in Shoreditch is available if people want (and only if they want) to use it
Company HQ
Old Street, London, UK
Leadership
Jaco Oosthuizen
(MD (YuLife SA))Since co-founding the company, has held the roles of Chief Wellbeing Officer, CPO and Chief Insurance Office before becoming MD. Previously, they were an Actuarial Analyst at Sage Life for 8 years, and Chief Exponential Officer at Exponential Ventures.
Jonathan Roomer
(Head of Customer Success)Previously worked for 6 years at KPMG, first as Executive Advisor (Life Actuarial), and then as Early Stage Lead (KPMG Tech Growth) for 3 years.
Josh Hart
(Chief Product & Technology Officer)Previously Chief Operating Officer at WhatSchoolNext and Digital Operations Advisor and Programme Director at Healthstar.
Sam Fromson
(COO)Previously worked for 5 years at Invoice Cycle, first as VP Business Development and Operations and then as Strategic Advisor for 4 years.
Sammy Rubin
(CEO)Previously Co-founder and CEO at Policy Portfolio for 8 years, then at Vitality UK for 1 year.
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