Senior Manager of Product Marketing, Snap
$244-366k
+ RSUs
4+ days a week in office (Palo Alto, CA)
Social media & camera company
Be an early applicant
Social media & camera company
1001+ employees
Be an early applicant
$244-366k
+ RSUs
4+ days a week in office (Palo Alto, CA)
1001+ employees
Company mission
To empower people to express themselves, live in the moment, learn about the world, and have fun together.
Role
Who you are
- Cross-functional leader who works with various stakeholder groups (Sales, Product, etc), both within Snapchat and across partner organizations to align on GTM strategy and influence product strategy
- Effective at building and leading high performing PMM teams
- Strong understanding of the digital marketing industry dynamics, especially Brand Advertising as it pertains to video and Performance Marketing with direct response
- Excellent verbal and written communication skills, with high attention to detail
- Strong public speaking skills and comfortable presenting to groups of 100 - 500+
- Bachelor’s degree or equivalent years of experience
- 12+ years of experience in product marketing or other relevant digital marketing or sales work
- 2+ years managing a team
Desirable
- Solid track record in launching products & driving global adoption
- Advanced Degree (e.g., MBA)
- At ease with data analytics tools, such as Looker & Excel, and working with Data Science or Data Engineering teams
- Product Marketing experience at a consumer technology company or digital ads platform
What the job involves
- The Revenue Product team drives innovation and performance across our advertising platform, empowering businesses to achieve success and measurable growth through advertising on Snap
- The Product Marketing team works in a highly collaborative environment to deliver go-to-market efforts and strategies using creativity, market research, and insights to optimize and inspire product roadmaps and help businesses grow on Snap
- We’re looking for a Senior Manager, Product Marketing to join our Revenue Product team at Snap Inc!
- Be a recognized Brand and Direct Response solutions expert leading a team of Product Marketing Managers to develop go-to market strategies and plans for North America, including product positioning, narrative, internal communications, and marketing activation strategies
- Continuously assess the capabilities and value proposition of our ad products via market trends, advertiser feedback and competitive benchmarking in order to influence our monetization strategy and drive product adoption
- Drive successful cross functional alignment on go to market strategy & planning and track success metrics accordingly to deliver and execute against goals on time
- Inspire and educate both internal and external teams on Snapchat’s solutions for advertisers
- Build frameworks and processes to structure conversations, create & socialize marketing initiatives, and drive alignment across teams and leadership
Our take
Snap is the social media giant that owns Snapchat, a social media mobile app released in 2011. Created to serve as a more emotive communication form than texting, the app has gained mass popularity, reaching upwards of 400 million daily users worldwide.
After rejecting a billion dollar acquisition from Meta (then Facebook) in 2013, Snap has found itself in competition with the social media giant, particularly with Instagram. Despite this, the company has marked a place for itself in the ever competitive social media space through developing features like a Discover tab, augmented reality lenses, in-app games, ads and monetisation options, as well as launching its paid service, Snapchat+.
Snap has so far not earned an annual profit since going public in 2017, but as Snapchat's user base has continually increased it has nearly closed the gap. Like other tech companies it suffered in late 2022 due to a surprise drop in advertising revenue, but has been rebuilding to its former trajectory since then. Given Snapchat's lasting popularity amongst young people, further success appears likely.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
May 2016
$1.8bn
SERIES F
Mar 2015
$200m
SERIES E
Total funding: $2.6bn
Company benefits
- Paid maternity, paternity and family caregiver leave
- Adoption, surrogacy, infertility and fertility preservation benefits
- Backup child care coverage, caregiver assistance and digital maternity care support
- Short-term disability, long-term disability, life insurance and AD&D insurance
- Comprehensive medical coverage, including PPO, HSA and HMO options
- Dental coverage, including orthodontia benefits
- Vision coverage, including LASIK benefits
- Gym perks and discounts
- Team fitness classes, hikes and races
- Sports leagues
- Cooking and nutritional workshops
- Generous time off and leave programmes
- Meditation and yoga classes
- Emotional and mental health support programmes and apps
- Social gatherings, team outings and volunteering programmes
- Speaker series, classes and subscriptions to educational programmes
- Snap Inc. provides a 401(k) plan that allows you to save on a pre-tax, Roth and after-tax basis for your retirement (yes, we even have the Mega Backdoor option!)
- Rocket Lawyer memberships
- Financial education programmes
- Compensation packages that let you share in Snap's long-term success!
- Have a teammate going through a tough time? Lend them a hand through our internal Snap-a-wish programme! We'll work hard to make sure they get the support they need.
Company values
- We Are Kind - We solve problems through action, make high-quality decisions and think with a strategic mindset
- We Are Smart - We solve problems through action, make high-quality decisions and think with a strategic mindset
- We Are Creative - We gracefully manage ambiguity, cultivate innovation and demonstrate an insatiable desire to learn
Company HQ
Sunset Park, Santa Monica, CA
Articles
Leadership
Evan Spiegel
(CEO)Graduated from Standford with a BS in Product Design.
Bobby Murphy
(CTO)Studied Mathematical and Computational Science at Stanford.
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