Brand Manager, Darktrace
AI cybersecurity solutions
Be an early applicant
AI cybersecurity solutions
1001+ employees
Be an early applicant
1001+ employees
Company mission
To free the world from cyber disruption.
Role
Who you are
- Bachelor’s degree in Marketing, Communications, Business, or related field (MBA preferred)
- 5+ years of experience in brand management, marketing strategy, or related role
- Proven success managing integrated campaigns and building strong brands
- Strong analytical skills with proficiency in data-driven marketing tools
- Exceptional communication, collaboration, and project management abilities. Experience with creative development, media planning, and digital marketing
Desirable
- Experience managing agency relationships
- Knowledge of market research tools and analytics platforms (e.g., Nielsen, Google Analytics, Brandwatch)
- Familiarity with CRM, social, and content management systems
- Strategic mindset with a passion for creativity and storytelling
What the job involves
- The Brand Manager is responsible for developing, implementing, and managing marketing strategies that strengthen brand awareness, drive business growth, and ensure consistency across all touch-points
- This role combines strategic thinking, creative leadership, and analytical rigor to build a brand that resonates with target audiences and differentiates the company in the market
- Develop and execute brand strategies aligned with overall business objectives
- Define brand positioning, messaging, and value proposition across channels
- Lead annual brand planning and ensure alignment with marketing and sales teams
- Oversee integrated marketing campaigns that drive awareness, engagement, and conversion
- Collaborate with creative, digital, and media teams to bring campaigns to life
- Ensure campaigns reflect brand identity and maintain consistent tone and visuals
- Conduct market research to understand audience behaviors, trends, and competitive landscapes
- Analyze brand performance metrics (e.g., awareness, preference, NPS, share of voice) and identify growth opportunities
- Use data-driven insights to optimize campaigns and inform future strategies
- Partner with product, sales, and communications teams to ensure brand alignment across all initiatives
- Manage external agencies and vendors to ensure high-quality and timely deliverables
- Serve as brand guardian—ensuring consistent use of brand assets, messaging, and visual identity
- Manage brand marketing budgets and ensure cost-effective campaign execution
- Track ROI and provide reporting to leadership on campaign effectiveness
Our take
With the rise of sophisticated cyberattacks, the need for cutting-edge defence mechanisms has never been more critical. Darktrace addresses this challenge by leveraging AI-enabled threat detection technology, enabling organisations to swiftly identify and respond to abnormal network activity.
By utilising machine learning algorithms, Darktrace allows businesses to combat a wide range of cyber threats, from data breaches to insider attacks. This safeguards their digital assets and helps them maintaining operational resilience.
The company's recent acquisition by private equity giant Thoma Bravo marks a significant milestone in its journey. The acquisition provides Darktrace with access to a strong financial partner and deep software sector expertise, positioning it to further enhance its capabilities as a leading AI cybersecurity business.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Sep 2018
$50m
SERIES E
Jul 2017
$75m
SERIES D
Total funding: $230.5m
Company HQ
Cambridge, UK
Leadership
Jack Stockdale
(CTO)Co-founded Darktrace in 2013 and has served as the CTO since.
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