Senior Performance Marketing Manager, LuxDeco

Salary not provided

Mid and Senior level

London

More information about location

3+ days a week in office

Luxury interiors marketplace

Job no longer available

Luxury interiors marketplace

21-100 employees

B2CMarketplaceInterior designFurnitureHome improvement

Job no longer available

Salary not provided

Mid and Senior level

London

More information about location

3+ days a week in office

21-100 employees

B2CMarketplaceInterior designFurnitureHome improvement

Company mission

LuxDeco is on a mission to reinvent the shopping experience for luxury interiors for consumers, professionals and brands.

Job

Company

Role

Who you are

This job requires excellent communication, leadership, analytical skills, and a deep understanding of digital marketing platforms, data analytics, and customer behaviour
Proven track record of delivering growth and spend optimisation
Understanding the digital landscape, marketing trends, technologies and best practice
Knowledge or expertise in the following platforms
Ad Management; Google, Meta, Pinterest & YouTube. Programmatic Ads. Meta Business Suite. ESP; Ometria. Ecommerce; Shopify. CMS; Prismic. Feed Management; Feedoptimise, Shoptimise. SEO Monitoring; SEMRush. Analytics; GA4, Looker, Heap. Google Tag Manager. CS; Hubspot, Zendesk
Analytical and data-driven mindset:
Excellent analytics skills and ability to manipulate and interpret complex datasets
Knowledge of digital funnel and core channel performance indicator metrics
Understanding of performance channel overlap, ROI and attribution techniques
Ability to interpret trends and patterns in customer behaviour and adjust strategy to optimise
Ability to use GA4 and other digital performance analytics tools to a high standard
Strong communication and leadership abilities:
Able to clearly communicate strategy and performance to leadership-level stakeholders
Experience coaching and developing team members
Able to work with multiple agencies and lead on strategy vision and execution
Project Management and Organisation:
Be able to manage multiple projects simultaneously
Manage deadlines, budgets and resources to deliver on time
Qualifications and Experience:
A minimum of 4 years experience in a similar role, preferably in a multi-brand retail environment
About You:
Aesthete: Your attention to detail is flawless, ensuring any creative assets and written communication are delivered to the highest possible level
Customer-obsessed: You are a self-starter who is passionate about the customer, the service and their experience, inspiring a seamless journey from social post to checkout
Entrepreneur: You thrive in a fast-paced and varied working environment and are adept at problem-solving. Our campaigns are executed under strict timelines and sometimes short lead times, so being able to thrive under these working conditions is important
Data-driven: You can prioritise your time and tasks in an organised manner often leveraging data to maximise your productivity and efficiency. This is reflected in both the execution of your day-to-day as well as the reporting of such
Kind: You have a yes attitude to new tasks and challenges and are able to work with High Net Worth (HNW) individuals, influential personalities and customers, both in person and through online communications, in a competent manner

What the job involves

Reporting to the E-commerce Director, the Senior Performance Marketing Manager will be responsible for driving customer acquisition, CRM retention, managing and optimising marketing channels, budgeting and forecasting as well as performance analysis and reporting
Managing a combination of internal teams, external agencies and freelancers, this individual must be great at goal setting and performance management, building a clear data and KPI-driven plan and ensuring all channels perform against target through constant optimisation, campaign enhancement and review
Developing and implementing performance marketing strategies. Paid Channels (PPC, Paid Social, Display, Affiliates) and Owned Channels (SEO, Email Marketing, Direct Mail)
Budgeting and forecasting. You will need to develop and manage a marketing budget, allocate resources effectively, and forecast the impact of marketing campaigns on revenue growth
Performance analysis and reporting. You will need to analyse campaign performance and report on core KPI’s to stakeholders across the organisation in weekly trade review meetings, ensuring that all campaigns are delivering the desired results
Collaboration with cross-functional teams. You will need to work closely with other departments, such as creative, buying, e-commerce and finance, to ensure that marketing initiatives are aligned with the company’s overall strategic goals, contributing to the trading and marketing calendars
Your hours:
40 hours, Monday - Friday

Salary benchmarks

Our take

LuxDeco is the world’s leading luxury interiors platform which is changing the way people design and shop for their homes. Hailed as the "Net-a-Porter of interiors" by the Financial Times and The Daily Telegraph, they offer their international clientele access to hundreds of the world’s leading interior brands. Their business philosophy is simple - give clients easy access to the highest quality products, and let excellence speak for itself.

When people spent more time inside their homes during the pandemic, unsurprisingly, they started to care more about what those homes looked like. As a result LuxDeco has reaped the rewards of a new swell of demand for upgraded interiors, notably through its focus on supplying luxury office products for those making the transition to working from home.

But LuxDeco's model goes beyond simple supply and demand - they are actively trying to shape the world of luxury interior design. Through initiatives like 'The Sound of LuxDeco' - a series of ‘eclectic playlists for luxury listening’ to build affinity and engagement with both consumer and professional audiences - LuxDeco is encouraging their clients to view interiors not only as a space, but as a place for experiences. This determination to push the boundaries of what it means to be an interior design marketplace has already won favour with consumers, and will be a considerable part of LuxDeco's success going into the future.