Content Marketeer, HealthHero

• You will be comfortable working across formats and channels, juggling priorities and using AI tools to move quickly and smartly
• 5+ years’ experience in a content or marketing role, ideally within health, tech or wellness
• Excellent writing and editing skills, with a strong portfolio of written work
• Experience developing content for both business and consumer audiences (B2B2C)
• Confidence using AI tools and marketing platforms to increase speed and output
• Experience managing content pipelines and freelancers
• A strategic mindset and a hands-on approach – able to balance ideas with execution
• Ability to collaborate well across commercial, clinical and product teams
• A keen interest in making complex topics simple and engaging

Desirable

• We are looking for an organised, creative and energetic Content Marketing Manager to help bring our brand to life across B2B2C audiences – from HR teams and insurers to the employees and members they support
• You will produce and manage content that influences buying decisions and engages real users
• This is a hands-on role in a collaborative, fast-moving environment, with lots of ownership and room to make an impact
• Create content that explains and positions our services clearly and confidently – from virtual GP to mental health, MSK, ADHD and more
• Support sales and account management teams with pitch materials, decks and client-ready campaigns
• Work with our clients (insurers, gyms, employers and more) to produce content they can use to communicate with their people
• Shape our content strategy across multiple channels and bring consistency across brand, acquisition and lifecycle marketing
• Own and deliver the content calendar across all B2B and B2C touchpoints
• Plan and produce high-quality content including blog posts, whitepapers, social posts, email campaigns, app copy and more
• Manage and brief freelance writers and designers
• Edit and refine existing materials, ensuring quality, accuracy and a strong tone of voice
• Use HubSpot and AI tools (such as ChatGPT, Jasper or similar) to improve workflow and efficiency
• Occasionally make light-touch graphic edits (e.g. using Canva) – no design qualification needed, just a good eye
• Track performance and identify opportunities to improve and test content across channels