Account-Based Marketing Specialist, League

• 2 - 4+ years in B2B marketing in ideally in Demand Generation / Account Based Marketing roles
• You love living in the tools! Hands-on experience with Demandbase, LinkedIn Ad Manager, Pardot (Salesforce Account Engagement) and Salesforce (SFDC); experience with Webinar Hosting Platforms (Goldcast) and Qualified is a strong plus
• Familiarity with account-based tactics
• Strong project management, written communication and collaboration skills
• Comfortable driving execution while liaising with the ABM Owner and Sales
• Comfortable working in Toronto in-office four days per week; occasional U.S. travel may be required
• Comfortable with using AI tools like Chat GPT, Otter.ai, and Notebook LLM to support analysis, writing and daily workflow optimization

Desirable

• We are hiring an Account-Based Marketing Specialist to join our team! You will be the hands-on executor for payer ABM plays and will liaise closely with the Payer Account Based Marketing Managers who own the overall plays — (translating strategy into multi-channel campaigns, measurement and enablement)
• As the ABM Sr/Specialist - Demand Generation, you will execute those plays, provide campaign-level input, surface account-level insights, and feed learnings back to the ABM Play Owner for iteration and scaling
• You’ll partner with ABM, Demand Gen, Product Marketing, Sales and Revenue Ops to design and run account-centric campaigns that drive engagement, pipeline and close rates for strategic payer accounts
• Execute ABM programs for U.S. payer accounts across the account journey (awareness → engagement → opportunity → expansion) based on the ABM Owner’s strategy
• Run multi-channel campaigns: email (Pardot), Demandbase programmatic, LinkedIn, digital ads, personalized landing pages/microsites, events and Qualified chat
• Personalization at scale: implement dynamic content, account-specific landing pages and nurture programs aligned to payer buyer roles
• Orchestrate conversational marketing: design Qualified chat flows and routing for payer accounts; ensure conversion capture feeds into Pardot/SFDC
• Measure & optimize: own campaign KPIs, account engagement metrics, multi-touch attribution and ROI; iterate via testing
• Ensure compliance & governance: follow Legal/Privacy guidelines for U.S. healthcare data and consent (HIPAA awareness preferred)
• Support the execution of virtual events and webinars
• Operate with an Agile mindset! We work in two week sprints to ensure we can learn from our results and each other as quickly as possible
• Security-Related Responsibilities
• Compliance with Information Security Policies
• Ensure access management is performed in compliance with the employee's role and responsibilities
• Responsibility and accountability for executing League's policies and procedures within the department/ team
• Notification of HR, Legal, Compliance & Security of any incidents, breaches or policy violations