Performance Marketing Lead, Notion
$213-238k
3+ days a week in office
Online workspace for notes, projects, and collaboration
Open for applications
Online workspace for notes, projects, and collaboration
1001+ employees
Open for applications
$213-238k
3+ days a week in office
1001+ employees
Company mission
To shape both the future of work, and the future of productivity tools.
Role
Who you are
- 8+ years of experience in performance marketing, with a focus on marketing to SMBs at scale
- Proven track record of developing and executing successful performance marketing strategies in high-growth companies
- Experience with localization of campaigns and creatives globally
- Multi-channel management experience (e.g. Meta, LinkedIn, Google, Affiliates) via a team, with recent direct channel ownership experience
- Strong analytical skills and the ability to use data to drive decision-making and optimize campaign performance
- Excellent communication skills, with the ability to present complex information in a clear and concise manner
What the job involves
- Notion is seeking a Performance Marketing Lead to build and own our portfolio of performance marketing channels globally
- This role encompasses Paid Marketing, Affiliate Marketing, and Attribution/Measurement strategy
- This is an exciting opportunity to shape the future of performance marketing at Notion and drive significant growth
- Performance marketing is in its infancy at Notion, and this role will be building the program from a small/scrappy base into a top driver of Notion’s new user growth and brand awareness
- Develop and execute a comprehensive performance marketing strategy across various channels, including Paid Marketing, Affiliate Marketing, and Attribution/Measurement
- Build and optimize marketing campaigns to drive high-ROI new user acquisition, while achieving high reach and scaling internationally
- Collaborate with internal and external creative teams to develop compelling and effective marketing creatives that resonate with our target audience
- Leverage UGC from influencers and content creators to scale creative volume efficiently
- Analyze and report on the effectiveness of marketing campaigns, using modern measurement frameworks. Work closely with Data Science & Strategic Finance to assess ROI of marketing spend and allocate budgets
- Manage budgets and allocate resources efficiently to maximize ROI
- Stay up-to-date with industry trends and best practices to ensure Notion remains at the forefront of performance marketing
Our take
Managing busy workflows using fragmented systems can be a headache for both individuals and businesses. Notion aims to combat this problem by enabling users to work from one central hub, customizing their workflows to suit their exact needs. This includes managing files, scheduling tasks, saving documents, writing to-do-lists, and setting reminders.
The company counts enterprise companies such as McDonald’s, The Wall Street Journal, Verizon, Samsung, and IBM as its customers. In spite of economic uncertainty, Notion reached a $2 billion valuation in 2020, helped by record signups as more people were forced to work from home. Its value has since risen to over 5 times this value, an impressive reflection of its success.
The company has made a number of strategic acquisitions that, coupled with its enormous market value and enviable customer list, have Notion well-placed to continue dominating the market. That being said, the launch of Microsoft-built competitor Loop at the end of 2023 will put Notion's market dominance to the test.
Steph
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
183% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Oct 2021
$275m
LATE VC
Apr 2020
$50m
LATE VC
Total funding: $335m
Company benefits
- Dog-friendly office
- 401k matching
- Parental leaave
- Free lunches
- Equipment stipend
- Monthly commuter credits
- Work from home opportunities
- Health insurance
Company values
- Put Users First
- Quality With Speed
- Dedication Is Contagious
- Feedback Is A Gift
- Run The Front Page Test
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Ivan Zhao
(CEO)Ivan worked for Inkling for 2 years in Product, but was disappointed by the lack of a simple way of collaborating on projects. To fit this need, he co-founded Notion in 2013, serving as CEO since.
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