Manager of Creator Strategy, Live Nation
+ Stock Program Reimbursement
Entertainment events promoter and producer
Be an early applicant
Entertainment events promoter and producer
1001+ employees
Be an early applicant
+ Stock Program Reimbursement
1001+ employees
Company mission
To help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- Passionate and motivated
- Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!
- 3-5 years in influencer marketing, creator partnerships or branded content (preferably in an agency or media/entertainment setting)
- Bachelor’s degree in marketing, Advertising, Public Relations, or Communications an asset
- Deep understanding of the creator landscape across Canada with strong relationships with influencers, influencer management companies, and agencies
- Strong understanding of and experience with social media platforms and their business account backends
- Comfortable working with web and social analytic programs to analyze and interpret data and performance (understanding of Creator IQ is a plus)
- Proven ability to manage multiple campaigns simultaneously with keen attention to detail
- Strong communication skills and confidence in presenting to clients and senior stakeholders
- Experience with contract negotiation and creator management tools/platforms
- Ability to multi-task and communicate effectively within different levels of the organization
- Proficient in Microsoft Suite
- Passion for music, live events, and culture
What the job involves
- As Manager, Creator Strategy, you’ll play a pivotal role in shaping how Live Nation Canada partners with content creators to deliver meaningful, high-impact sponsorship campaigns
- You’ll own the end-to-end strategy for creator-led programs within our brand partnership portfolio - ensuring we deliver the right stories, through the right voices, to the right audiences
- This role requires a mix of creative sensibility, operational rigour, and a deep understanding of the creator economy
- Strategic Leadership: Develop and recommend creator-driven programs that align brand goals with Live Nation Canada’s portfolio of events. Translate partner briefs into clear creative plans and timelines
- Creator Campaign Execution: Own the day-to-day full creator lifecycle - from budgeting, selection, and briefing to approvals and final deliverables. Ensure every creator campaign meets both brand partner and Live Nation Canada standards
- Cross-Functional Collaboration: Serve as the key liaison between internal teams (Sales, Brand Management, Marketing, Legal, Production, Finance) and external stakeholders (agencies, clients, creators) to drive alignment and execution
- Contract Oversight: Manage the creator contracting process in collaboration with Legal, ensuring that talent agreements are timely and accurate
- Creative & Content Quality Control: Review and approve final creator recommendations, content briefs, and campaign deliverables - ensuring briefing consistency, compliance, and campaign success
- Team Management & Operational Excellence: Provide day-to-day guidance and mentorship to junior team members, ensuring campaign tasks are executed efficiently and to a high standard
- Revenue Contribution & Performance Reporting: Support and enhance the development of Live Nation Canada’s Creator Network by contributing ideas for new opportunities
- Performance Reporting: Monitor campaign performance metrics and assist in reporting deliverables for clients - translating insights into strategic recommendations and optimization plans for future campaigns
Application process
- We thank all candidates for their interest, only those who will be selected for an interview will be contacted
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2005, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company benefits
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
Company HQ
Beverly Hills, CA
Leadership
Michael Rapino
(CEO & President)Michael joined Live Nation Entertainment in 2005 as CEO and President. Previously, he spent 10 years in various Marketing and Entertainment roles at Labatt's Breweries of Canada. He also held several roles at Clear Channel Communications, including CEO and President of Global Music.
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