Manager of Onsite Marketing, Wayfair
More information about location
4+ days a week in office
A global online homeware marketplace
Open for applications
A global online homeware marketplace
1001+ employees
Open for applications
More information about location
4+ days a week in office
1001+ employees
Company mission
To help everyone, anywhere create their feeling of home.
Role
Who you are
- Excellent communication skills, both written and verbal
- Experience working in a team environment with a strong, collaborative culture, ability to align stakeholders with competing priorities, including senior leadership
- Experience building and managing roadmaps
- Proven analytical prowess, and critical thinking skills to identify insights & trends from complex data sets which translate into action
- Experience with A/B testing and multivariate testing
- Experience with content management systems (CMS) and personalization platforms
- Experience with data visualization tools
- Attention to detail and an ability to hold business partners accountable to those standards
- Experience managing and developing team members early in their careers
What the job involves
- The Onsite Marketing team owns the strategy, development and performance of Wayfair’s homepage and key marketing landing pages
- We are a highly cross-functional team partnering with internal storefront & data science teams, as well as creative, marketing, and merchandising teams
- As the Head of Onsite Marketing you will be responsible for managing the onsite channel for wayfair.com and wayfair.ca, across web & app platforms
- You will drive the overarching homepage strategy and associated testing agenda, deliver brand right and performant content plans, and partner with storefront to continuously improve site UX and personalization
- You will oversee a team of associates who manage the day-to-day content development, programming, and page performance
- Define and oversee implementation of homepage strategy, inclusive of audience-based targeting, content personalization, and feature testing
- Be accountable for homepage performance, including KPI definition and measurement, while developing user-friendly dashboards. Steer a robust analytical agenda to inform key business decisions and real-time pivots
- Partner with storefront teams to establish and deliver cross-team roadmaps, identifying back and front-end requirements to support the homepage strategy, advance the site UX, and evolve personalization
- Lead the creative testing agenda across all assets with scalability at the forefront to support a dynamic and personalized environment. Deliver strong creative briefs and concept feedback, with consideration for channel and audience specific nuances
- Oversee product curation strategies in close partnership with merchandising for select landing pages in support of digital (email, push, onsite) marketing needs, and seasonal go-to-market plans
- Manage, develop, and retain a team of associates
- Stay up-to-date on the latest trends in digital marketing and ecommerce UX
Our take
Wayfair emerged in the early era of eCommerce with a mission to revolutionize online shopping, offering customers a convenient platform to purchase goods. Today, it stands as one of the foremost global players in the online furniture delivery industry, boasting an impressive inventory of over 33 million products.
Renowned for its extensive product range and comprehensive service offerings, Wayfair distinguishes itself by providing an end-to-end customer experience, from browsing to doorstep delivery. Despite its prominence, the company faces profitability challenges attributed largely to expansion expenses. Nonetheless, its solid presence in the competitive online homeware sector solidifies its position as a key contender.
With ambitious global expansion plans, Wayfair remains committed to maintaining its leadership in the industry. As it aspires to become the ultimate destination for all home needs, its more recent ventures into physical retail represent significant strides toward this overarching goal.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-14% employee growth in 12 months
Company
Company values
- Relentless Customer Focus: Delivering an exceptional customer experience drives everything we do. We invest in understanding our customers and partners. We are all in customer service
- Deliver Rsults With Agility: We prioritize work that drives long-term value. We execute with urgency, learn from failure, and nimbly pivot. The outcomes of our efforts are impactful, measurable results
- Use Good Judgement: We are bold and confident, never reckless. We make reasoned, calculated decisions based on data, critical thinking, and pattern recognition
- Build the Best Team: We lead by setting the bar high, articulating clear goals, and diving deep. We hire, develop, and leverage only the best. Our leaders continually reevaluate and strengthen their teams and do not shy away from hard decisions. We expect and demonstrate excellence
- Collaborate Effectively: We invest in cross-functional global partnerships that maximize impact and minimize duplication. We prize collaboration in all interactions – with our teammates, stakeholders, and suppliers. We disagree, align, and commit. Effectiveness and efficiency in collaboration are required.
- Respect Others: We earn and show respect, treating our teammates and partners with empathy and inclusion. We presume good intent while prioritizing impact. We balance confidence and candor with humility and kindness.
- Be an Owner: We are Wayfair first. We act on what’s best for the company, ahead of team or individual goals. We spend every dollar as if it is our own. We take pride in Wayfair’s success while planning the next win. We always think long-term
- Innovate & Improve: We are not limited by precedent. We boldly challenge the norm. We continually identify opportunities to innovate, improve, and simplify. We value incremental improvements, but we also look for game-changing breakthroughs.
- Adapt & Grow: We value adaptability and self-reflection. We find opportunity in every change, experience, and mistake. We are committed to continuous self-improvement.
Company HQ
Prudential / St. Botolph, Boston, MA
Articles
Leadership
Niraj Shah
(Co-Founder & CEO)Studied Engineering at Cornell University before co-founding Spinners, a Boston-based IT services company. Previously acted as Entrepreneur in Residence for Greylock and has served as CEO of Wayfair since co-founding the company in 2002.
Steven Conine
(Co-Founder)Co-founded Spinners before working for Operations at iXL. Conine also co-founded Pillar VC in 2016.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 46 more jobs at Wayfair