Head of Product Marketing, Common Room
+ Equity ownership
Customer intelligence platform for go-to-market teams
Job no longer available
Customer intelligence platform for go-to-market teams
101-200 employees
Job no longer available
+ Equity ownership
101-200 employees
Company mission
To transform how organizations connect with people.
Role
Who you are
- 7+ years of product marketing experience, with at least 3 years in B2B SaaS
- Proven track record of successful product positioning and messaging
- Experience marketing to mid-market and enterprise audiences
- Strong understanding of complex B2B sales cycles and buyer journeys
- Excellent communication and storytelling abilities
- Experience working with sales teams on enablement and competitive intelligence
- Demonstrated ability to translate technical capabilities into customer benefits
Desirable
- Experience in AI, customer intelligence, or sales/marketing technology spaces
- Experience with analyst relations (Gartner, Forrester)
- Background in data-driven marketing with strong analytical capabilities
- Experience marketing to sales, revenue operations, or marketing executive personas
What the job involves
- We are seeking a Head of Product Marketing to lead our positioning, messaging, and go-to-market strategies.
- In this role, you will be the connection point between our product, sales, and marketing teams, ensuring our Common Room resonates with our target audience and drives business growth
- Strategic Positioning & Messaging
- Define our product and market positioning through deep customer, product, and market knowledge
- Refine our Ideal Customer Profile (ICP) and develop targeted messaging for different champions and buyers
- Continually evolve our narrative to maintain market leadership in the AI GTM space
- Market Intelligence & Thought Leadership
- Stay current with AI and GTM market trends, news, and innovations
- Ensure our messaging remains cutting-edge in a rapidly evolving landscape
- Translate complex market dynamics into actionable insights for the organization
- Sales Enablement & Competitive Intelligence
- Conduct win/loss analyses and competitive research to inform go-to-market strategy
- Provide persona knowledge and market insights to our sales team
- Develop sales enablement materials that drive understanding and effective articulation of our value proposition
- Product Launch & Campaign Strategy
- Partner with Product Management to deeply understand the roadmap
- Drive effective product launches that generate pipeline and accelerate adoption
- Develop strategic campaigns targeting our ICP with differentiated messaging
- Measure and optimize campaign performance to maximize ROI
- Analyst Relations
- Define and execute our strategy for engaging with industry analysts (Gartner, Forrester)
- Ensure Common Room is positioned effectively in relevant market research
- Build and maintain relationships with key analysts in our space
- Partner Marketing
- Identify and pursue co-marketing opportunities with strategic partners
- Develop joint value propositions that extend our market reach
Our take
Today, organizations are increasingly influenced by their user communities and advocates who provide feedback across various channels. The challenge lies in efficiently aggregating and acting upon this feedback. Common Room is tackling this issue by providing a "high-intensity signal" that helps organizations make sense of community interactions.
At its core, Common Room is an intelligent community growth platform that helps companies foster stronger connections with their communities. Its goal is to leverage community engagement as a competitive advantage, facilitating user interactions and gathering valuable product feedback.
With a broad target market that encompasses organizations of all sizes and industries, Common Room is well-positioned to address the growing need for improved community engagement. Its innovative approach to connecting organizations with their community, along with successful funding rounds, suggests a promising future in this evolving landscape.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Mar 2022
$52m
LATE VC
Mar 2021
$32.3m
SERIES B
Total funding: $104.9m
Company benefits
- Full coverage health, dental, and vision insurance
- Unlimited paid time off and paid holidays
- 401(k) self contribution program
- Stipend to make your workspace shine
Company HQ
Central Business District, Seattle, WA
Leadership
Linda Lian
(Co-Founder & CEO)Previously a Senior Product Manager at Amazon. They also worked as an Associate at Madrona Venture Group and as a Senior Financial Analyst at Lookout.
Viraj Mody
(Co-Founder & CTO)Previously worked in Engineering roles at Microsoft, Dropbox, and Convoy.
Tom Kleinpeter
(Co-Founder & Chief Architect)Previously co-founded the personal music streaming service Audiogalaxy in 2008 and served as the CTO until it was acquired by Dropbox in 2012. They also worked in multiple Engineering roles at Dropbox.
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