Direct Mail Specialist, Twin Health

• 5+ years in direct mail or offline/print channel marketing, ideally in a regulated or healthcare-adjacent industry
• Experience managing a direct mail vendor/print relationship (RRD or comparable), including cost negotiation and production timelines
• Comfortable working with campaign and lead-level data in a CRM (Salesforce) and marketing automation platform (Braze or comparable)
• Experience designing and reading A/B tests, with a working understanding of sample size and significance
• Strong project management skills — this channel runs on hard print and drop deadlines
• Able to reason about lead-grain data concepts — understands why "how many pieces did we mail" and "how many of these specific leads received mail" are different, both-necessary questions

Desirable

• Own the direct mail channel end to end: drop cadence, creative testing, cost-per-piece accounting, and the vendor relationship with our print partner (RRD)
• Diagnose and reverse the scan-rate decline (3.27% → 1.01% over the past 11 months) — determine whether the driver is creative fatigue, cadence, list saturation, or contact-data quality before recommending a fix
• Lead the shift from partner-batch mailing (one drop per partner per month) to lead-type-triggered mailing, so a newly-eligible, high-value lead receives its piece inside its launch window rather than whenever its partner's drop happens to fall
• Log every mailer, variant, and segment decision with what was considered and why — not just what ultimately shipped — so today's judgment becomes tomorrow's training data
• Partner with the Technical Lead and Senior Marketing Analyst to close known data gaps in the channel: partner-grain send records, scan-rate tracking, and per-piece cost
• Ensure every send is joinable to an individual lead record, not just reconcilable at the aggregate or partner level
• Design and run direct mail A/B tests — messaging, format, cadence — with a stated hypothesis and success metric before launch
• Build on the existing Motivation vs. Barrier messaging framework already in use, and extend it with new axes as evidence supports
• Partner with Marketing on creative production and approval — this role tags and measures content; Marketing produces and approves it
• Coordinate with the partner/client team on partner-specific creative approval SLAs and marketing permission tiers before any send
• AI-Powered Execution
• Use AI tools such as Claude to draft creative variant copy, summarize test results, and accelerate reporting
• Other duties as assigned