B2B Marketing Coordinator, Crossover Health
$63.2-82.1k
Primary care services for employers
Job no longer available
Primary care services for employers
501-1000 employees
Job no longer available
$63.2-82.1k
501-1000 employees
Company mission
To design a better way to deliver and pay for health while engaging and guiding a community of members.
Role
Who you are
- Bachelor's degree
- Minimum 3 years experience in B2B Marketing, Sales Enablement, Product Marketing, or related field
- B2B Healthcare experience strongly preferred
- Strong verbal and written communication skills for creating content, delivering presentations, and working cross functionally
- Creative and strategic thinker, able to multitask in a fast-paced environment while functioning as a member of a highly collaborative, distributed, and cross-functional team
- Proficient in general Apple Software, Google Productivity suite, Salesforce and Microsoft Office
- Strong organizational and project management skills with ability to work both collaboratively and independently
- Proficient in analyzing sales data and metrics to assess the effectiveness of enablement programs
- Adherence with strict healthcare industry compliance laws and policies
- May require occasional travel
- May require standing, walking and sitting for extended amounts of time
- Occasionally lift and carry items weighing up to 50 lbs
- Manual and finger dexterity and hand-eye coordination
- Requires corrected vision, hearing and speech within normal ranges
- Must be able to effectively communicate with team members
What the job involves
- The B2B Marketing Coordinator is a critical role focused on the execution and optimization of the B2B marketing strategy for Crossover Health
- The key responsibility will be to support the development and execution of the B2B marketing strategy with a focus on increasing market awareness and generating demand for Crossover among target audiences, and developing sales enablement tools that support sales in telling the Crossover story in the market
- Work will focus on driving leads, supporting funnel momentum and supporting the sales organization in achieving revenue goals
- They will work closely with the sales team, marketing operations, creative & brand teams, product management, external vendors (as needed), and other key stakeholders to ensure alignment and drive sales success
- The Coordinator, B2B Marketing must have excellent written, visual, and presentation skills to help communicate concepts in a professional and persuasive way with a focus on metrics — being responsible for measuring, monitoring, and optimizing all aspects of the B2B marketing efforts
- Support the development and communication of a clear vision and strategy for B2B Marketing activities, aligning them with broader organizational business objectives, revenue goals and cross-functional strategies
- Executes and optimizes demand generation programs and campaigns, ensuring they are targeted, integrated, measurable and impactful across active channels including email nurture and webinar campaigns. Test and assess effectiveness, make recommendations, iterate
- Partners cross-functionally on development and execution of B2B content calendar focused on awareness, demand generation and thought leadership
- Works closely with cross-functional teams, including sales and sales operations, data analytics, product and others to ensure alignment and effectiveness of B2B marketing strategies
- Leverages key performance metrics to track the effectiveness of demand generation activities, and uses data-driven insights to optimize programs for maximum impact and ROI
- Collaborates cross-functionally to integrate and optimize marketing and sales technology platforms—including CRM, marketing automation, and performance attribution tools—to enhance B2B campaign execution, measurement, and optimization
- Stays informed about industry trends, employer preferences, competitive landscape, buyer personas / buyer journey, to inform strategic decision-making and drive innovation in B2B marketing strategies and tactics
- Establishes and maintains regular updates and reports to senior management on the development, execution, performance and optimization of B2B Marketing strategies, highlighting successes, challenges, and opportunities for improvement
- Present marketing strategies, plans and analyses, recommendations and performance updates to key stakeholders. Communicate complex subjects in clear, simple terms
Our take
Crossover was founded as a solution for self-funded employers to help curb healthcare costs. It does this by ensuring that its customers' workforces receive well-coordinated care aimed at improving outcomes and reducing costs.
The company offers services inclusive of primary care, physical medicine, mental health, health coaching and care navigation to control healthcare costs. The company has built a roster that includes Comcast, Apple, Visa and LinkedIn.
Crossover Health is among a crop of healthcare startups trying to shake up the $260 billion primary care market. Other companies in the space include Forward, One Medical, Iora Health and Oak Street. In addition to launching an online wellness platform, Be Well, Crossover Health is in the process of opening multiple clinics across the US.
Steph
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Mar 2021
$168m
SERIES D
Dec 2016
$92m
LATE VC
Total funding: $281.5m
Company benefits
- Yes, we’ve got leading edge benefits! But, it’s also more than just a job. At Crossover, you’re working together on a high-performing team towards a common mission, pushing beyond the status quo, for the greater good
- Experience for yourself and your family the healthcare that is offered to our world-class clients
- Collaborate on a multidisciplinary care team to treat the whole person, plus their social determinants of health
- Build real relationships with unrushed appointment times with our in-person or online patient platform
- Learn and grow with opportunities across our national markets and contribute to our Be Well member community
- Focus fully on the patient without the paperwork, billing, or administrative hassles and frustrations
- Comprehensive health, dental, and vision insurance, 401k, flexible time-off, Peloton benefits, and more
Company HQ
San Clemente, CA
Leadership
Dr Scott Shreeve
(CEO & Founder)Having studied Medicine at the University of Utah, they worked as CMO of Medsphere Systems for almost 5 years. They left this position in June 2006 to found Crossover Health, where they have served since as CEO.
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