Field Marketing Manager, Coupa
Business spending management platform
Open for applications
Business spending management platform
1001+ employees
Open for applications
1001+ employees
Company mission
To provide a clear idea of business value for clients.
Role
Who you are
- 5+ years of experience Enterprise B2B marketing, with an expertise in field marketing strategy, execution and measurement
- Demonstrated success running regional and national field events with measuring impact on pipeline and revenue
- Working knowledge of tools including 6sense, Folloze, Marketo, Salesforce, LinkedIn Campaign Manager, Tableau and other campaign orchestration platforms
- Strong analytical mindset and comfort owning reporting - turning complex data into clear insights and next steps
- Strategic and outcome-oriented mindset, skilled in planning and executing high-impact marketing plans across field events
- Strong project management and creative problem-solving skills, with a collaborative approach to working with diverse teams
- Experience partnering directly with sales leadership and account teams to co-develop account plans and accelerate pipeline
- Self-motivated, proactive, and adaptable in a fast-paced environment, with excellent communication skills and a willingness to travel (20-30%)
What the job involves
- Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small
- Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins
- We’re seeking a Field Marketing to elevate how we engage, influence and accelerate sales pipeline across North America
- This role is the key hands-on position in the go-to-market motion - partnering deepening with Sales, Integrated Campaigns, ABM, Product & Solution Marketing, and Marketing ops to create in-person and virtual events that resonate with buying groups and drive measurable growth
- You’ll use tools like 6sense, Folloze, Marketo, and Salesforce to prioritize regional and national events (both 3rd–party and Coupa-hosted), target the right accounts, tailor messaging and implement a multi-touch end-to-end field marketing plan to drive and accelerate new pipeline
- This opportunity will enable you to work closely with sales and marketing, directly impacting growth
- Collaborate with regional sales leadership to develop event strategies that support quarterly sales pipeline and revenue goals for new business
- Partner with cross-functional teams Integrated Campaigns, Product & Solution Marketing, ABM, Event and Brand) to ensure consistent messaging and high-impact touchpoints across field events
- Engage with target accounts for prospecting opportunities across Procurement, Finance, and Supply Chain stakeholders, developing a strategic approach for new account penetration and pipeline acceleration
- Leverage marketing operations tools to independently execute and manage multi-channel campaigns, ensuring timely execution and follow-up on leads
- Use 6Sense intent and engagement data and best practices to optimize programs, provide insights, and manage regional events, while advocating for sales needs and driving target account engagement
Our take
In 2006, Noah Eisner co-founded Coupa with Ravi Thakur, two fintech start-up specialists, as a provider of business spending management (BSM) services. Coupa has grown into its niche with a comprehensive platform that enables companies to gain greater control over their spending, supply networks, chain optimisation, liquidity management and payment solutions.
Coupa has been recognised as a leading brand in third-party risk management (TPRM). Using artificial intelligence software, its TPRM software takes data from hundreds of sources and generates risk flags across the entire platform, informing the user’s processing decisions.
TPRM integrates into Coupa’s business spending management systems to provide one comprehensive platform, a feat that gives it a definitive edge when it comes to secure management of company funds. Acquired in early 2023 by Thoma Bravo, Coupa is a company to watch, as progress in AI software could open opportunities for greater software automation on its platform.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jun 2015
$80m
SERIES G
Mar 2014
$40m
SERIES F
Total funding: $169m
Company benefits
- Employee stock purchase program
- Health benefits for employees and their families
- Retirement and savings plans
- Flexible work environment
Company HQ
Town Center, Foster City, CA
Leadership
Leagh Turner
(CEO & Board Of Directors)Previously on the Board of Directors at Plan International Canada, was the Co-CEO of Ceridian and was COO at SAP.
Salary benchmarks
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