Director of Brand Marketing, Propel
$210-240k
More information about location
Financial services and products for low-income Americans
Be an early applicant
Financial services and products for low-income Americans
101-200 employees
Be an early applicant
$210-240k
More information about location
101-200 employees
Company mission
To enable Americans with low income to improve their financial health.
Role
Who you are
- We’re looking for a strategic brand leader with strong creative instincts and business acumen to bring our recently revamped brand strategy to life
- You're structured, resourceful, and action-oriented
- You bring sharp creative judgment, full-funnel fluency, and the ability to translate strategy into scalable systems
- You thrive in cross-functional environments and know how to move work forward with alignment and clarity
- 8–12 years of experience in brand marketing, with proven success owning brand strategy, campaigns, PR, social, and partnerships at a consumer-facing company
- 4–5 years of experience working with product-focused tech companies
- Strong track record of translating brand strategy into business impact, with experience building Brand into a strategic asset
- Demonstrated ability to lead high-performing campaigns from concept to execution, in collaboration with vendors, agencies, and internal stakeholders. Has launched multi-million dollar brand campaigns spanning both online and offline channels
- Experience developing and evolving organic social, PR and influencer strategies
- Deep understanding of how brand shows up across the full funnel, with experience partnering with performance and lifecycle marketing teams
- Excellent communication and collaboration skills—able to lead through influence and drive alignment across teams
- Experience managing external partners and creative vendors with structure, clarity, and accountability
- Passionate about working at Propel!
What the job involves
- This role will turn brand into a force multiplier—driving awareness, deepening trust, and accelerating user growth across all channels
- You’ll make brand a connective tissue across marketing, product, government, and marketplace —ensuring our narrative shows up clearly and consistently wherever we engage
- Drive adoption and consistent execution of Propel’s brand strategy across the marketing org and broader company, ensuring our positioning and narrative shape how we show up across paid, organic, earned, and owned channels
- Lead the development and execution of high-impact brand campaigns that connect to strategic business goals, partnering with creative vendors, internal stakeholders, and agency partners to bring ideas to life
- Lead a proactive earned media strategy in collaboration with our PR agency, aligned with company priorities and designed to elevate Propel’s presence in the market
- Develop and evolve Propel’s organic social strategy—owning content pillars, tone, and influencer partnerships that reflect our brand positioning and deepen engagement with our community
- Partner with the growth and lifecycle marketing teams to ensure brand shows up effectively at every stage of the funnel—from awareness to conversion—with creative and messaging tailored to context and intent
- Incubate new brand and community partnerships, including grassroots or niche opportunities (e.g. food banks, nonprofit orgs), that may be lower-scale but high-impact for reaching our users and building trust
- Oversee creative vendors and freelancers, providing clear direction and holding partners accountable to quality and delivery expectations
- Manage and mentor a visual designer, serving as a player-coach while shaping the future structure of the brand team
- Serve as a cross-functional leader and trusted partner to our Product, Marketplace, and Government teams—bringing a thoughtful, business-aligned brand perspective into company-wide initiatives
Our take
SNAP (Supplemental Nutrition Assistance Program) benefits are used by millions of Americans, but the scheme has long been hampered by a lack of innovation or digitization. Propel offers instant access to balances, plus local offers and discounts, and support in finding work. It also provides a free debit card that can be used for everyday shopping, bills, savings, and online transactions.
Formerly known as Food Stamps, SNAP benefits can be a hassle to use, with some recipients still having to make phone calls to gauge their budget. Propel's users can keep track of and manage their government-provided SNAP benefits from its mobile app, Providers, enabling low-income Americans to make use of this critical safety net more easily.
The Providers app has been used by upwards of 5 million of a potential roughly 40 million people who use SNAP benefits, showcasing both the current reach of the company and how much space it has in which to grow. With a presence in all 50 states, as well as some territories, Propel raised $50 million in 2022 which it is using to expand its debit card services, widening its reach to a growing customer base.
Steph
Company Specialist at Welcome to the Jungle
Insights
14% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Aug 2024
$3.5m
GRANT
Mar 2022
$50m
SERIES B
Total funding: $88m
Company benefits
- Remote-first: Team members work remotely across the US. We also have offices in Brooklyn, Salt Lake City, and San Francisco. We bring everyone together once or twice a year
- Generous benefits: We cover up to 99% of the premium for medical, dental, and vision. We also have 16-week parental leave, 20 vacation days, and 401k matching eligibility on day
Company HQ
Downtown Brooklyn, NY
Leadership
Jimmy Chen
(Founder & CEO)Having studied at Stanford, they worked for 2 years as a LinkedIn Associate Product Manager, before spending a further 2 in the same position at Facebook. They left to co-found Propel in May 2014.
Jeff Kaiser
(Co-Founder & COO)Graduated from Yale University with a B.A. in Political Science and Government. Before co-founding Propel, they were a Project Manager at Dalberg Global Development Advisors.
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