Influencer Marketing Manager, Gymshark

• BS or BA
• 7+ years of experience with a brand or agency in the culture space (sports, entertainment, music, lifestyle)
• 3+ years of experience managing a team of 3+ people
• A strong network of diverse industry leaders in the cultural space
• A strong track record of building strategy through industry and consumer insights and aligned with brand goals, all the way through execution
• Experience in Influencer Marketing and/or Brand Content Creation and Events/Activations
• An understanding of social media and content marketing
• An understanding of North America cultural specificities
• A genuine interest in fitness/conditioning
• Ability to manage several projects concurrently and work in a very fats pace environment
• Excellent time management and organizational skills, results oriented with an eye for details
• Have excellent communications and networking skills

Desirable

• This role exists to lead the North American Athlete Marketing Program and oversee the team of Athlete Marketing Associates
• This role will build and execute successful strategic partnerships and initiatives that support Gymshark’s goals through Influencer Marketing
• Managing and individually developing a team of Influencer Marketing Associates
• Building and executing the Influencer Marketing Strategy for the region through bespoke activations, strategic partnerships and impactful campaigns
• Overseeing the day-to-day of the Program and the team
• Managing the regional budget set by the Senior Influencer Marketing Manager
• Building quarterly marketing plans for the regional Influencer Marketing Program
• Building and overseeing the execution of marketing plans for the brand’s key regional creators
• Developing the brand’s regional Influencer Marketing Program
• Ensuring a flawless experience between the Brand and the regional Creators
• Networking with relevant external partners to grow the brand’s relationships in the space
• Reporting on the program’s performance using KPI’s set by line manager – these include monitoring social compliance, brand awareness metrics and commercial metrics
• Supervising a roster of Creators
• Managing key creators
• Coordinating brand campaigns implementation through athlete and influencer activations
• Collaborating with other regions in Athlete Marketing and across teams to execute campaigns
• Collaborating closely with all the teams in Brand and GTM to ensure Athletes remain at the forefront of the Brand’s plans
• Building a strong relationship with Creators in the brand and the wider industry through acute knowledge of the space, constant communication, proactive thinking and efficient prioritization
• Building and executing disruptive and impactful regional activations
• Growing and maintaining an inclusive roster and network of the most relevant creators
• Increasing in brand awareness in North America