Partner Marketing Manager, GoCardless
+ Equity
1+ day a week in office
Making payments easier for everyone
Open for applications
Making payments easier for everyone
501-1000 employees
Open for applications
+ Equity
1+ day a week in office
501-1000 employees
Company mission
To become the world’s bank payment network.
Role
Who you are
- Substantial proven experience working in partner marketing, ideally within sales-led GTM motion focused on generating new business pipeline and bookings
- You understand how to take the joint value-proposition of a partnership to market. This includes collaborating on the messaging and identifying the ideal customer
- Broad experience across the marketing mix, including content creation, running campaigns and managing events
- Natural project manager, able to coordinate resources across teams and balance competing priorities
- Customer-focussed and are always seeking solutions that simultaneously benefit the end-user, your partner and your business
- Commercially astute and take a holistic view of the partner strategy when evaluating the impact of your activities
- Strong quantitative and analytical skills. You relish digging into data to understand performance and identify opportunities for optimisation and growth
- Experience working in B2B FinTech or the payments industry would be ideal but not required
What the job involves
- We are looking for a Partner Marketing Manager to help us get to the next level of growth. The role will sit within the Commercial Demand Generation (UK&I) team, working closely with the Partner Management team (UK&I)
- We have a strong track record in developing and growing high-impact partnerships and you will play a key role in helping take our partner marketing activities to the next level
- You’ll be responsible for building and executing a partner marketing plan for the UK&I that contributes to key business outcomes - largely driving new business pipeline (sales-led), but also sign ups (self-serve) and partner acquisition
- This includes planning and executing co-marketing initiatives with strategic partners - campaigns, content, website, direct mail and events - across both partner and owned channels
- You’ll deepen the relationship with our strategic partners’ marketing teams and collaborate with them to formulate and execute initiatives to market GoCardless to their customer base
- You’ll also develop marketing initiatives that drive pipeline through our Partner Programme
- This role reports into the Head of Demand Generation (UK&I) and is based in our London office
- Collaborate with Partner Account Managers on the development of go-to-market plans for our strategic partners, leading the development of marketing initiatives
- Plan and deliver demand generation campaigns across partner and GoCardless owned channels, in collaboration with the marketing teams of strategic partners
- Project manage campaign build and execution, working closely with Field, Audience Marketing, Content, Brand Design, Product Marketing and Sales
- Own the planning and execution of key events for strategic partners
- Identifying opportunities to drive incremental inbound requests (Contact Sales) from the partner website hub
- Work on marketing initiatives to support the acquisition, launches, retention and growth of new partnerships
- Work with the Partner Programme Manager to run marketing campaigns at scale targeting our base of integration partners
- Own and allocate a partner marketing budget across priority initiatives and channels
- Own performance reporting to assess commercial impact of plan against targets
- Collaborating and Building Relationships: Working closely with partner marketing teams, Partner Account Managers, and cross-functional teams to align on goals, develop impactful marketing initiatives, and build lasting relationships with strategic partners
- Planning and Executing Campaigns: Enjoy developing, managing, and executing co-marketing campaigns, coordinating across channels and ensuring each initiative aligns with business objectives to generate pipeline and drive measurable results
- Event Management: Taking ownership of strategic partner events, from planning through to execution, with a focus on creating memorable and engaging experiences that drive awareness and partner engagement
- Analysing and Reporting Performance: Tracking campaign performance and marketing spend, analysing results against targets, and making data-driven decisions to optimise campaigns and demonstrate the commercial impact
- Creative Problem-Solving and Initiative: Spotting opportunities to drive incremental inbound interest, working creatively within the partner website hub, and building scalable marketing programs to drive partner acquisition, retention, and growth
Salary benchmarks
Our take
GoCardless has emerged to facilitate recurring payments, with a focus on streamlining the subscription economy. After securing $75M in 2019 for international expansion, the company now operates in key regions, processing over $35B annually for 80,000 businesses.
Recent advancements include the acquisition of Nordigen in 2022, enabling GoCardless to leverage OpenBanking functionality and establish a robust platform for direct bank-to-bank payments. The company also achieved an impressive $312 million in Series G funding in 2022.With a strategic eye on the future, GoCardless introduced GC Embed, a white-labeling product granting other payment providers access to its premier bank payment platform.
This success is underscored by the company's commitment to innovation, exemplified by its 2019 partnership with TransferWise, integrating foreign exchange rates into its services. GoCardless continues to evolve, navigating the complex landscape of recurring payments and staying ahead of competitors like Stripe and Square, who are beginning to enter the subscription economy. With a global footprint spanning the UK, France, the US, and ANZ, GoCardless remains at the forefront of reshaping how businesses manage and process recurring payments on a massive scale.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
45% female employees
4% employee growth in 12 months
Company
Employee endorsements
Opportunities to learn
"I love that we have an environment of trying new things and if it doesn't work, it's okay, as long as you learn from it. This has enabled me to..."
Funding (last 2 of 9 rounds)
Feb 2022
$312m
SERIES G
Feb 2021
$105m
SERIES F
Total funding: $634.3m
Company benefits
- Enhanced maternity, paternity and shared parental pay
- 27 days holiday (excl. bank holidays)
- Work-away scheme
- Health insurance
- 4 additional wellbeing days off per year
- Equity grant for all employees
Company values
- Start With Why: We believe you can only do a job properly when you know why you are doing it. Understanding why we care about the problem motivates us to keep going until we’ve solved it
- Make it Happen: We work with urgency, and take personal accountability for getting things done in pursuit of our vision.
- Care Deeply: We care deeply about our impact on the world and those around us
- Act with Integrity: We do what’s right even when no one is watching. We don't see doing the right things as a choice — we act with integrity regardless of the cost
- Be Humble: We act without ego and don’t let excuses get in the way of achieving our goals. We believe life's too short for self-importance
Company HQ
Clerkenwell, London, UK
Articles
Leadership
Hiroki Takeuchi
(CEO)Hiroki and Matt met when they were consultants. They started GoCardless during Y Combinator. After a number of years as co-founder, Matt left to start Nested.
Matt Robinson
(Board Member)Started company supplying waiters to events while at school, before joining McKinsey. Founded Nested Estate Agents in 2015 where they currently serve as CEO.
People progressing
Beccy joined GoCardless as a Sales Development Representative in May 2018 and has since had 3 promotions to become Senior Manager.
Steph joined GoCardless as an Intern in the Compliance team 4 years ago and she's now the Manager of the team.
Diversity, Equity & Inclusion at GoCardless
Lena Tailor (Director of D&I)
- Given the large number of hires we have been making in recent months, we have continuously reviewed both our hiring processes and channels to eliminate bias. We’ve introduced programs that attract diverse talent and we continuously seek to create hiring experiences that are fair, transparent and accessible by all
- We are working on creating a transparent framework for how we grow and develop talent in a scaling organisation. This will include bringing more clarity on internal career opportunities and provide clear expectations on the behaviours we want to see aligned to our values and commitment to building an inclusive organisation
- We have introduced systematic processes to help ensure compensation decisions are data-driven, fair and competitive. We have also invested in Reward capability and expertise to ensure we bring pay equity into every step of the employee journey
- Thanks to these employee-led groups we have been able to further our efforts in voluntary diversity data collection this year, to develop support for parents and carers, offer community mentoring opportunities in partnership with Career Accelerator, help to raise awareness and empathy during significant events of the past year, and importantly, offer more employees a community of people with whom they share experiences and interests
- To strengthen our commitment to D&I we have recently appointed our first Director of Diversity & Inclusion, an experienced culture change leader, which will allow us to have a more strategic and systematic approach to building a diverse and inclusive organisation for the long term and as we scale
- The Director will work with the executive team and ERGs to define clear D&I targets that GoCardless will commit to achieving over the next three years, and to develop a structured roadmap of initiatives aligned with those targets
- This will create greater clarity and accountability across the entire organisation on D&I progress
- We’ve got a long way to go, but here’s how we’re doing as of June 2022 - Female Employees - 46% - Ethnic background - 32% - Identify as LGBTQIA - 10% - Neurodivergent - 9%
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