Senior Lifecycle Marketing Manager, Headspace Health
$99-158k
+ Stock awards
3 days a week in office
Mental health and wellbeing platform
Open for applications
Mental health and wellbeing platform
1001+ employees
Open for applications
$99-158k
+ Stock awards
3 days a week in office
1001+ employees
Company mission
To transform mental healthcare to improve the health and happiness of the world.
Role
Who you are
- Experience in:
- App-based subscriptions
- Consumer engagement and retention
- Using Braze to execute & report on campaigns
- Proven track record of engagement experiments that have drive impact
- Strong communication skills & cross-functional partnerships
- Ability to interpret data, define success metrics, and iterate based on performance insights
- Growth mindset - passionate about learning, iterating quickly, implementing
Desirable
- B2B & B2B2C business model experience
- Consumer healthtech
- Use of AI to scale personalized comms
- SF location preferred
What the job involves
- Headspace is seeking a Senior Lifecycle Marketing Manager who’s passionate about creating meaningful, personalized experiences that support our members’ mental health and wellbeing
- In this role, you’ll craft thoughtful, data-driven lifecycle strategies that deepen engagement and help members get the most out of their Headspace journey—delivering the right message at the right time, through the right channel
- We’re looking for a lifecycle marketer with strong engagement and retention experience, who’s energized by testing, learning, and optimizing
- You’ll play a key role in shaping the member experience, partnering closely with Product, Data, Engineering, and Marketing teams to ensure every interaction feels seamless, supportive, and impactful
- Lead the strategy and end-to-end experience of thoughtful, personalized lifecycle marketing campaigns that deepen engagement and drive retention
- Work closely with cross-functional product partners to strategize & support member experiences inside/outside the app, proposing innovative solutions, leveraging qualitative and quantitative data to inform plans
- Design and optimize multi-channel touchpoints (i.e. email, SMS, push, in-app) to deliver timely, relevant experiences that support members throughout their journey
- Understand core metrics and build an experimentation plan to drive initiatives, prioritized by key objectives, level of effort, opportunity size
- Develop and utilize engagement frameworks and playbooks to drive experimentation, providing subject matter expertise to cross-functional partners
- Strong communication with cross-functional partners and leadership; present to leadership and teams experiment details, results, learnings, next steps in an effort to drive seamless alignment
- Drive innovation by leveraging AI to scale personalized engagement
Our take
The world is facing a growing mental health crisis. In 2022, the US saw the proportion of the population with an acute anxiety, depression or other mental health need grow from 20% to 40%.
In 2021, Headspace and Ginger finalised a $3bn merger to form Headspace Health, an accessible mental health platform. It is determined to democratize mental healthcare, and its brands are already being used by over 100 million people and more than 4,000 enterprises including Starbucks, Adobe and Paramount.
There is clearly a need for virtual mental healthcare, and the market is growing increasingly crowded, with competitors including His & Hers Health. However, Headspace Health sets itself apart with its rapidly growing portfolio of services, added in part through strategic acquisitions such as that of AI health firm Sayana in 2022. It is now focusing on international expansion, offering its services directly to companies in the UK for the first time.
Steph
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jun 2020
$47.7m
SERIES C
Feb 2020
$53m
SERIES C
Total funding: $175.4m
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Russell Glass
(CEO, not founder)Previously VP of Products at Linkedin. Was also CEO of Ginger, before it merged with Headspace to create Headspace Health. Presently, on the Board at CollegeSolved, Breakthrough Collaborative, and Rock the Vote.
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