Senior Lifecycle Marketing Manager, Headspace Health

• Experience in:
• App-based subscriptions
• Consumer engagement and retention
• Using Braze to execute & report on campaigns
• Proven track record of engagement experiments that have drive impact
• Strong communication skills & cross-functional partnerships
• Ability to interpret data, define success metrics, and iterate based on performance insights
• Growth mindset - passionate about learning, iterating quickly, implementing

Desirable

• Headspace is seeking a Senior Lifecycle Marketing Manager who’s passionate about creating meaningful, personalized experiences that support our members’ mental health and wellbeing
• In this role, you’ll craft thoughtful, data-driven lifecycle strategies that deepen engagement and help members get the most out of their Headspace journey—delivering the right message at the right time, through the right channel
• We’re looking for a lifecycle marketer with strong engagement and retention experience, who’s energized by testing, learning, and optimizing
• You’ll play a key role in shaping the member experience, partnering closely with Product, Data, Engineering, and Marketing teams to ensure every interaction feels seamless, supportive, and impactful
• Lead the strategy and end-to-end experience of thoughtful, personalized lifecycle marketing campaigns that deepen engagement and drive retention
• Work closely with cross-functional product partners to strategize & support member experiences inside/outside the app, proposing innovative solutions, leveraging qualitative and quantitative data to inform plans
• Design and optimize multi-channel touchpoints (i.e. email, SMS, push, in-app) to deliver timely, relevant experiences that support members throughout their journey
• Understand core metrics and build an experimentation plan to drive initiatives, prioritized by key objectives, level of effort, opportunity size
• Develop and utilize engagement frameworks and playbooks to drive experimentation, providing subject matter expertise to cross-functional partners
• Strong communication with cross-functional partners and leadership; present to leadership and teams experiment details, results, learnings, next steps in an effort to drive seamless alignment
• Drive innovation by leveraging AI to scale personalized engagement