Demand Generation Manager, Zus Health
$125-170k
+ Equity
Development platform for healthcare startups
Open for applications
Development platform for healthcare startups
21-100 employees
Open for applications
$125-170k
+ Equity
21-100 employees
Company mission
To catalyze healthcare's greatest inventors by maximizing the value of patient insights - so that they can build up, not around.
Role
Who you are
- This role will require a deep understanding of Account-Based Marketing (ABM) strategies, CRM optimization, and marketing analytics to identify and nurture high-quality leads
What the job involves
- Zus Health is seeking a highly motivated and experienced Demand Generation Manager to join our growing Marketing team
- This individual will be a key player in driving our top-of-funnel lead generation efforts, developing and executing multi-channel campaigns that resonate with our target audience of B2B healthcare organizations
- Reporting to the Head of Marketing, the Demand Generation Manager will work closely with sales, product, and customer success teams to align marketing strategies with business goals
- Continuously refine and expand lead scoring mechanisms to prioritize leads based on evolving engagement trends, customer fit, and intent signals, ensuring the sales team focuses on the most promising and high-value opportunities
- Develop and implement comprehensive demand generation programs, leveraging email, social media with a focus on LinkedIn organic, paid + Sales Navigator platforms, paid ads, webinars, and other channels to drive lead acquisition and engagement
- Design and manage ABM campaigns targeting key accounts, focusing on personalized outreach and engagement strategies
- Oversee the integration, optimization, and management of HubSpot, Salesforce, and other tools–including channels, like LinkedIn–to ensure data integrity and streamline lead management workflows
- Collaborate with the team to define Ideal Customer Profiles (ICPs), refine value propositions, and shape messaging as insights are gained from campaign performance and market feedback
- Play a pivotal role in supporting event strategies, including generating pre-event awareness, driving meeting bookings, and optimizing lead follow-up to ensure ROI from this high-impact, high-investment channel
- Partner with sales to align on lead quality, pipeline generation, and performance goals. Provide sales enablement materials, insights, and campaign support to drive conversion
- Measure the effectiveness of demand generation campaigns using KPIs such as MQLs, SQLs, pipeline contribution, and ROI. Share insights to inform and refine future strategies
- Stay informed on industry trends, competitive landscape, and customer needs to identify opportunities for innovation in marketing approaches
- Work with internal and external teams to optimize website performance, develop SEO strategies, and create content that drives inbound traffic and engagement
Application process
- We do not conduct interviews by text nor will we send you a job offer unless you've interviewed with multiple people, including the Director of People & Talent, over video interviews
Our take
Whilst the healthtech sector is growing fast, the kind of tech needed to build within each healthcare field can be radically different. The result has been that most of these companies develop in a vacuum, with time and resources wasted on unnecessary duplications of tools, data, and backends. Zus is looking to remedy this health data isolation issue by building a shared development platform for healthcare startups.
The idea is that companies will benefit from shared data in the backend - thus bringing down the cost and delays currently involved in setting up individual new companies. Whilst the healthtech boom of recent years is showing signs of abating, at least in the US, it’s still a strong and fertile market with plenty of room for innovation. This should keep interest high for capabilities like those offered by Zus.
Moreover, the company is led by HealthTech veteran Jonathan Bush. His tenure at athenahealth saw it ultimately sold in a $17B private equity deal after becoming a leading healthcare network service provider. With this expertise, a market-accelerating proposition, and impressive partnerships, Zus is becoming an important player.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
131% employee growth in 12 months
Company
Funding (2 rounds)
Mar 2023
$40m
EARLY VC
Jun 2021
$34m
SERIES A
Total funding: $74m
Company benefits
- Equity for all employees
- 401K plan - Complete with generous company match
- Excellent care options - Includes medical, dental, and vision
- Work from wherever - Be it from home, our office, or a hybrid of the two
- Flexible PTO - Hitting reset is strongly encouraged
- Zus-sponsored events - Remote employees are 100% included
Company values
- Building For Builders - Our tools and services are designed to accelerate builders. Innovation in healthcare happens when digital healthcare startups can get their ideas to market. Everything we do must deliver value to those who are innovating
- Dream Big, But Execute Fast - Speed wins the day. To tackle a big problem right, you’ve got to start by breaking it down. We strive to deliver value early and iterate all we can
- A Community Of Collaboration - The more we learn, the more we succeed. We revel in sharing our knowledge with others
Company HQ
Downtown, Boston, MA
Articles
Leadership
Jonathan Bush
(CEO)Originally an army medic, before consulting for a spell and then taking up an MBA at Harvard Business School. Subsequently founded athenahealth, and spent over two decades at the helm as CEO.
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