Technical Product Marketing Senior Lead, Salesforce
Heroku
$136.6-250k
Salary dependent on location of candidate
World's leading CRM provider
Open for applications
World's leading CRM provider
1001+ employees
Open for applications
$136.6-250k
Salary dependent on location of candidate
1001+ employees
Company mission
To empower companies to connect with their customers in a whole new way.
Role
Who you are
- The ideal candidate will have a passion for the customer, learning, and creativity
- 8+ years of experience in product marketing, sales, or go-to-market background
- Proven experience in technology marketing with experience in cloud, Kubernetes/containers, and developer tools
- Excellent communication interpersonal skills
- Expertise in creating strong working relationships with cross-functional teams and align with global stakeholders
- Ability to create a range of marketing assets including on-message product demo videos, presentations, product data sheets, blogs
- Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics
- Ability to strategize and craft compelling messaging and positioning for technology products
What the job involves
- At Heroku, our Product Marketers craft inspirational stories and product demos to people around the world
- We are looking for a self-starting, team-orientated, and passionate Product Marketing Senior Lead to join our team focused on cloud application platforms
- You will join a team of product marketers responsible for translating the needs of customers and sellers across marketing, sales enablement, product, and field teams
- You will drive a wide variety of initiatives that support pipeline generation and help drive deals to close
- Messaging and positioning for Heroku products, use cases, and customer personas include IT decision makers and developers
- Product Launches: Work closely with product teams to drive milestone product launch moments that garner industry attention and shape the market perception of Heroku
- Content: Develop and implement a comprehensive content strategy for your product and use case area to support demand gen and sales activities including presentations, white papers, webinars, blog posts, and case studies
- Digital Marketing: Partner with the demand and growth marketing team to deliver engaging content that advances the customer along the buyer’s journey
- Sales GTM Programs: Create and drive sales programs and plays to generate new pipeline and close revenue into white space segments and cross selling into Salesforce install base
- Sales Enablement: Create and deliver content to enable direct and partner sales teams on the Heroku product, use cases, and campaigns
- Events & Conferences: Organize and participate in industry events, conferences, and webinars with the events team; deliver presentations at customer facing events
Application process
- To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts
Our take
Salesforce is a global cloud computing company, best known for its on-demand, comprehensive customer relationship management (CRM) solutions. The company was launched to mitigate the doubts that business owners felt regarding third party companies holding their data.
By providing essential, customer-oriented CRM software, Salesforce places itself at the heart of digitised businesses. Furthermore, by building out its AI capabilities, the company removes the complexity of AI, enabling any business to deliver smarter, personalised and more predictive customer experiences.
Due to the continued innovation offered by the company, over 150,000 companies, both big and small, are growing their business with Salesforce today. Despite a tumultuous 2023 filled with activist investors, a boardroom shake-up and the unprecedented step-down of Co-CEO Bret Taylor, Salesforce continues to close several acquisition deals and managed to drive up its stock value by 96% from the end of 2022 to 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-8% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2001
$46.9m
SERIES D
Nov 1999
$13.2m
SERIES C
Total funding: $64.5m
Company benefits
- With 9 standard holidays and four floating holidays, you get a total 13 paid days off each year
Company values
- Trust - We earn the trust of our customers, employees, and extended family through transparency, security, compliance, privacy, and performance. And we deliver the industry’s most trusted infrastructure
- Customer Success - So we champion them to achieve extraordinary things. We innovate and expand our business offerings to provide all our stakeholders with new avenues to achieve ever greater success
- Innovation - Our customers’ input helps us develop products that best serve their business needs. Providing continual technology releases and new initiatives gives our customers a competitive advantage
- Equality - We believe everyone should be seen, heard, valued, and empowered to succeed. Hearing diverse perspectives fuels innovation, deepens connections between people, and makes us a better company
- Sustainability – We are committed to bringing the full power of Salesforce to accelerate the world’s journey to net zero
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Marc Benioff
(Chair & CEO)Previously Senior Vice President at Oracle Corporation for 13 years.
Parker Harris
(CTO)Previously worked as a Software Engineer for over six years. Harris also co-founded Left Coast Software.
People progressing
Joined as Recruiting Director - Futureforce University Recruiting, EMEA, and was promoted to Senior Director - EMEA & LATAM Recruiting, Futureforce after 3 years, and then again to Senior Director - Recruiting after 2 years. Now serve as COO - Employee Success EMEA.
Salary benchmarks
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Diversity, Equity & Inclusion at Salesforce
- Our goals:
- 50% of our U.S. employees will be made up of underrepresented groups (Women, Black, Latinx, Indigenous, Multiracial, LGBTQ+ employees, People with Disabilities, and Veterans) by 2023
- Double the U.S. representation of Black leaders (VP+) and increase our representation of underrepresented minority (Black, Indigenous, Latinx, and Multiracial) leaders by 50% by 2023
- 50% increase our U.S. representation of underrepresented minority (Black, Indigenous, Latinx, and Multiracial) employees by 50% by 2023
- We’ve met our representation goal nearly a full year early – today, 50.7% of our U.S. employees are members of underrepresented groups
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