Senior Demand Generation Manager, Clio

• You are an experienced Demand Generation marketer with a proven track record of strategizing, implementing, and executing data-driven marketing programs that achieve ambitious targets
• You are known for your communication skills and work well with a tight-knit, friendly, and high-performing team
• You also have strong collaboration skills and are able to work cross-functionally to execute programs
• You're known for being able to handle multiple projects simultaneously while maintaining a clear set of priorities
• You’re also not afraid of a challenge and are excited about the opportunity to help Clio reach a new level of growth while accelerating your professional development and expanding your skill set
• 5-7+ years of experience in a fast-paced, demand generation focused marketing organization
• Excellent analytical skills and experience measuring data-driven marketing programs
• Proven events/tradeshow/field marketing experience and willingness to travel regularly across Canada
• Ability to plan, organize, and execute multiple projects simultaneously, while meeting deadlines
• Strong communication, presentation, project management, and writing skills
• Comfort making decisions with imperfect information
• Superior marketing skills across multiple paid and organic channels
• A focus on driving leads and opportunities

Desirable

• The Demand Generation team is a high-impact part of our Marketing team, the primary driver of Clio’s revenue machine
• We lead strategic campaigns and initiatives that attract, engage, and convert target segments in the legal industry
• Although Clio is headquartered in Canada and is the world’s leading cloud-based legal software with over 150,000 legal professions in 130+ countries using Clio around the world, we’re only scratching the surface in terms of our opportunity in the Canadian market. You’ll play a critical role in helping scale our Canadian growth
• Develop Clio’s growth strategy for solo, small, and mid-sized law firms in Canada, identifying marketing opportunities that can unlock exponential growth
• Launch and optimize demand campaigns that drive awareness and interest in Clio
• Analyze all aspects of Clio’s marketing funnel, identify areas of improvement and implement strategies to capitalize on these opportunities
• Partner closely with the marketing, sales, and revenue operations teams to monitor metrics, gather feedback, and achieve results, adjusting programs as needed to meet goals
• Work closely with Law Society partners in the legal industry to build strong relationships, and collaborative marketing initiatives
• Plan and execute trade show and event strategies, representing Clio at industry events across Canada
• Deeply understand the audiences in your segment and share insights across the team
• Maintain scalable end-to-end programs, designed with specific goals based on the business segment