Head of Demand Generation, Retool
$274.1-370.9k
The application layer for AI
Job no longer available
The application layer for AI
201-500 employees
Job no longer available
$274.1-370.9k
201-500 employees
Company mission
To create the future of internal software by making software development for engineers simpler and more accessible.
Role
Who you are
- We’re looking for a seasoned executive who has seen a variety of marketing models and strategies and can creatively problem solve for what Retool needs in this stage of growth, for our product and market, and not simply “run the playbook” from your last company
- Ultimately we’re looking for a results-oriented leader who believes in data-driven decisions, is unafraid to drive change where it’s needed, and has the leadership qualities needed to build a high performing team
- 10+ years of direct experience in Demand Generation & Growth
- 20+ years of total relevant experience
- A track record of delivering on pipeline targets in the scale of 25 million+ a quarter
- Extremely results-oriented. Every activity is measured and ladders up to hitting the number, with a strong sense of urgency when we’re behind
- A proven track record of marketing to enterprise companies including traditional Fortune 500 companies
- Sold to a technical audience. Developer ICP experience is a strong plus
- A mix of startup and big company experience
- The EQ required to balance results-orientation, urgency, and team morale
What the job involves
- As the Head of Demand Gen you will own the pipeline number that drives Retool’s growth
- Retool has both a robust PLG as well as Sales-led motion and we sell deals from 10k to $1M
- We have ambitious plans for the company and the Head of Demand Gen is at the center of making this happen
- You will craft the marketing and demand gen strategy in collaboration with other sales and marketing leaders and drive the execution that predictably gets us to our pipeline goals
- In doing so, you’ll build close ties with the sales and BDR teams
- You’ll work closely with our RevOps and Data teams to ensure marketing has the instrumentation and dashboards we need to be successful
- Create a comprehensive demand generation plan to achieve our targets
- Optimize channel strategy for both PLG (organic traffic, paid search, growth) and Sales-led channels (Paid Social, Email, Field)
- Work closely with RevOps and Data teams to ensure we’re measuring every step of the funnel vs. making do with what’s in place today. Guiding the team to be data-driven in their strategies and decision making
- Creating a culture of actively reporting on successes and misses, learning from those misses and continuously iterating
- Grow a nascent outbound program. Bring experience on helping a company that has primary relied on Inbound in the past to build an Outbound motion across not just Demand Gen but working closely with PMM, BDRs and Sales
- Has marketed to multiple personas and knows how to create strategies to support multiple personas along long sales cycles
- Has experience with ABM strategies to build programs for both high ACV land and expand deals
- Has the personality and energy to drive change from the way we did things to the way we need to
- Will be a strong leader and voice in the marketing org and company as a whole
Our take
Retool allows developers to build internal applications quickly using a complete set of ready-made building blocks. These internal applications can be used to display company data from a range of sources, including Redis, Salesforce, Google Cloud, and Slack.
For a monthly fee, the platform enables companies to save time that they would have otherwise spent on developing their own internal applications. Retool brands itself as 'low-code,' meaning that it is easy to use and customize. There is a huge demand for systems that allow teams to analyze the data they already have. Retool already counts brands such as Amazon, Philips, Peloton, NBC, and Mercedes-Benz as customers.
Founded in 2017, the company is now valued at over $3.6B. Founded by Oxford graduate David Hsu, the management team includes ex-Stripe and ex-Airbnb employees with plenty of experience in taking a company from a start-up to a global brand.
Steph
Company Specialist at Welcome to the Jungle
Insights
38% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jul 2022
$45m
SERIES C
Dec 2021
$20m
SERIES C
Total funding: $165.3m
Company benefits
- Your health: Our healthcare plans include flexible, competitive options for medical, vision, dental, life insurance, and disability benefits.
- Your fuel: Fully snack-stocked kitchens at every turn, with breakfast, lunch and dinner provided at our San Francisco and New York offices.
- Your growth: We provide a $1,200 annual stipend that can be utilized for all learning-related expenses, including books, conferences, classes, and more.
- Your family: Access to comprehensive family planning services, generous paid parental leave for new parents, and a remarkable $10,000 lifetime benefit towards fertility support.
- Your time: Flexible freedom for a healthier you: take the time off that you need, when you need it! Discover flexible PTO and our 4 week Work From Anywhere policy to rejuvenate on your time.
- Your sidekick: Bring your favorite sidekick to work and enjoy our dog-friendly offices!
- Your future: Plan for your future. We offer enrollment and matching up to 4% for our US-based employees.
- Your wellbeing: Enjoy a suite of perks and memberships that enable you to thrive both personally and professionally.
Company HQ
Mission District, San Francisco, CA
Leadership
David Hsu
(Founder & CEO)David studied Philosophy and Computer Science at the University of Oxford, before founding Retool in 2017. He has served as CEO ever since.
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