Director of Growth Marketing, Float
+ Equity options
Corporate cards and smart spend management software
Open for applications
Corporate cards and smart spend management software
101-200 employees
Open for applications
+ Equity options
101-200 employees
Company mission
To simplify spending so companies and teams can focus on growing their business.
Role
Who you are
- You Put Customers First, Always. You care deeply about delivering meaningful value. Whether you're building internal systems or customer-facing features, you're always thinking about how to make life better for our users
- You Act Like an Owner. You take responsibility for outcomes, step up to challenges, and seek solutions proactively—doing what’s best for the business, not just your role
- You Think Big and Move Fast. You’re energized by building from 0 to 1. You’re not afraid to challenge the status quo, experiment quickly, and learn as you go
- You Constantly Learn and Grow. You’re hungry to improve your craft and open to feedback. You bring a growth mindset to everything you do
- You Raise the Bar. You care about doing things well and efficiently. You balance speed with rigor and always look for ways to improve how we work
- You Win as a Team. You’re a generous collaborator who values communication, context, and shared wins. You lift others up and help make the team stronger
- You've got the experience: You bring 10+ years of experience in growth marketing, with 3–5 years leading teams. Experience in fintech, SaaS, or transaction-based models is a plus
- You're results-oriented: You have a track record of consistently meeting or exceeding pipeline and revenue targets while continuously optimizing performance metrics (CAC, MQL-to-SQL conversion, channel diversification, etc.)
- You're data-driven: You have exceptional data analysis skills and can translate complex metrics into actionable insights that drive strategy. You're proficient with marketing technology platforms including Hubspot, Salesforce, and Google Analytics 4
- You're a growth accelerator: You’re comfortable operating in ambiguity and moving quickly. You know when to test new approaches and when to double-down on proven tactics
- You're a true owner: You’re hands-on and are constantly seeking ways to raise the bar on what's possible. You’re comfortable operating in ambiguity and moving quickly
- You know how to market to segments: You've successfully developed and implemented distinct marketing strategies for different buyer segments and know how to tailor your efforts to their unique buying behaviors
- You're a collaborative leader: You excel at cross-functional partnership and can effectively communicate marketing's value across the organization
- You thrive in ambiguity: You're comfortable making decisions with imperfect information and can adapt quickly as conditions change
- You understand how to market for different selling motions: You have experience supporting both product-led growth and sales-led acquisition strategies
What the job involves
- We’re hiring a strategic and results-driven Director of Growth Marketing to lead our demand generation efforts across both product-led and sales-led motions
- This contract role (with strong potential to go permanent) will oversee acquisition strategy and execution across all channels, with full pipeline accountability and a clear mandate to drive measurable growth
- You’ll lead a high-performing team of 4–5, delivering full-funnel campaigns that create and capture demand for Float’s expanding suite of products
- You’ll own revenue-driving initiatives—from brand to performance—and strike the right balance between experimentation and scalable execution
- You'll be directly accountable for meeting pipeline targets and supporting closed-won revenue through strategic marketing initiatives across channels
- Success in this role means driving measurable growth: improved conversion rates, optimized CAC, increased MQL-to-SQL conversion, and acquisition across customer segments
- Full-funnel Strategy & Execution: Build and execute integrated marketing strategies that drive awareness, conversion, and revenue
- Channel Ownership: Oversee brand marketing, content marketing, performance marketing, field/event marketing, and account-based marketing initiatives to create cohesive customer experiences. Tailor tactics to the needs of small businesses and mid-market buyers
- Pipeline & Revenue Accountability: Own quarterly and annual pipeline targets. Deliver results across inbound and influenced revenue
- Cross-functional Leadership: Partner with Sales, Product, and Finance to align marketing initiatives with company growth goals
- Marketing analytics & ops: Own the data and martech stack (Hubspot, Salesforce, GA4). Use insights to drive strategic pivots and optimizations
- Process Optimization: Strengthen internal processes and systems to improve efficiency as our integrated marketing function evolves
- Team development: Coach, mentor, and grow a high-performing, outcomes-focused team
- This is an 18 month contract, with potential to convert to a permanent position
Our take
Traditional finance and internal expense processes are inefficient for companies. Spending on personal credit cards and filing receipts for reimbursement is a convoluted and complicated business practise. There needs to be a digital alternative to the historically laborious process of managing employee expenses.
Float is a fintech solution, built to simplify the inefficient internal expense processes. Rather than following the traditional method of spending on personal/corporate cards, filing expenses, and waiting for reimbursement - Float works by utilising technology that enables managers to allocate funds and approve expenses before purchases are made. The company also supports companies operating with remote workforces.
As the business world moves to become more international, companies will look to make their business spending as simple as possible. Float aims to develop its technology and cater to the challenge of company spending. It's $50 million C in credit financing will go some way to achieving its aims, all whilst expanding its business significantly.
Steph
Company Specialist at Welcome to the Jungle
Insights
55% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2025
$51.2m
SERIES B
Nov 2021
$27.1m
SERIES A
Total funding: $83.8m
Company benefits
- Competitive coverage of medical, dental and vision insurance for employees
- Education & learning stipend for personal growth and development
- Flexible vacation time
- Work from home stipend to help you succeed in a remote environment
Company HQ
Fashion District, Toronto, ON
Leadership
Rob Khazzam
(Co-founder & CEO)Previously worked at Uber for 5 years in international expansion and General Management in Eastern Europe and Canada. Prior to this they worked at a market private equity fund in Toronto.
Griffin Keglevich
(Co-founder)Previous Chief Engineer at Float, responsible for shipping and payments, previously worked in software engineering at KPMG and Shopify.
Ruslan Nikolaev
(Co-founder)Previous experience at WATonomous and then Uber as a Perception Engineer and at Shopify as a Data Scientist.
Salary benchmarks
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