Senior Product Marketing Manager, Vim

• 5+ years of experience in product marketing or a related role, with a strong preference for healthcare or enterprise software sectors
• Background in healthcare technology or B2B healthcare experience
• Proven track record in developing and executing successful go-to-market strategies, from ideation to launch
• Extensive experience in positioning enterprise SaaS solutions, with demonstrated expertise in messaging and content creation for technical and executive audiences
• Exceptional communication skills, with an ability to simplify complex concepts for diverse audiences
• Solid understanding of healthcare industry challenges, regulatory considerations, and market dynamics
• Proficiency with market research tools, competitive analysis, and performance tracking metrics
• Located in New York City with the ability to come to the office 3 days a week
• A strategic thinker who can dive deep into technical details but maintain a high-level understanding of market positioning
• A storyteller that can clearly communicate Vim’s unique positioning and product offerings across multiple stakeholders in the healthcare ecosystem
• An experienced professional who thrives in high-growth, fast-paced environments, especially within a healthcare B2B SaaS company
• A customer advocate with a strong ability to translate technical product features into value-driven benefits
• A cross-functional collaborator who can lead and influence without direct authority
• The ideal candidate will come from a tier-one technical startup with a history of high growth and scale. They will have a strong enterprise software go-to-market background with a highly technical foundation

Desirable

• As the Senior Manager of Product Marketing at Vim, you will be pivotal in shaping and executing the go-to-market strategy for our solutions
• This role sits at the intersection of product development, marketing, and sales, requiring both strategic vision and hands-on execution
• You’ll be responsible for deeply understanding our product suite, target audience, and competitive landscape to craft messaging that resonates, drives engagement, and accelerates adoption among our B2B healthcare customers
• You will collaborate closely with cross-functional teams—including Product, Sales, Customer, and Marketing—to ensure alignment and bring Vim’s product story to life
• You'll translate complex technical capabilities into clear, compelling messaging that communicates Vim’s value to the healthcare ecosystem
• The day-to-day includes strategizing on product positioning, creating sales enablement assets, defining messaging for product launches, and providing insights on customer needs to inform product roadmaps
• Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for new product launches, updates, and expansions, ensuring cohesive alignment with overall company goals
• Product Positioning & Messaging: Create product positioning and messaging that clearly communicates Vim’s unique value propositions to various customer segments within the healthcare ecosystem
• Sales Enablement: Develop and distribute sales enablement materials, including pitch decks, competitive battle cards, and product one-pagers to empower the sales team
• Market Intelligence: Conduct ongoing market and competitive analysis, gathering insights to guide product development and adjust go-to-market strategies
• Customer Research & Insights: Act as the voice of the customer (VOC) by conducting regular interviews, surveys, and feedback sessions, translating customer needs into actionable product and marketing recommendations
• Cross-Functional Collaboration: Partner with Product, Customer, and Marketing to ensure seamless product launch execution, and provide insights that drive marketing and product roadmap decisions
• Performance Metrics & Optimization: Define key metrics for product marketing success, track performance, and iterate strategies to optimize impact
• Thought Leadership: Collaborate on content that reinforces Vim’s market leadership in healthcare, including whitepapers, webinars, and blog posts