Product Marketing Manager, Storyblok
Product Led Growth, Worldwide
+ Virtual Stock Option Plan
Headless CMS for developers, marketers, and content creators
Be an early applicant
Headless CMS for developers, marketers, and content creators
201-500 employees
Be an early applicant
+ Virtual Stock Option Plan
201-500 employees
Company mission
Storyblok is the enterprise-ready headless CMS that empowers developers and marketers to bring ideas to market faster.
Role
Who you are
- Marketing or related educational degree
- 6+ years’ experience as a product marketing manager, ideally in PLG/self-service B2B SaaS business
- Proven experience in product marketing, with a focus on product-led growth
- Track record of successfully implementing a PLG framework, data-driven measurability, as well as go-to-market and product marketing campaigns
- Strong understanding of B2B SaaS products and markets
- Experience developing and executing go-to-market strategies
- Knowledge of product marketing frameworks, such as the AARRR model
- Proficiency in data analysis and reporting tools
- Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams
- Ability to think strategically and make data-driven decisions
What the job involves
- Storyblok is seeking a dynamic Product Marketing Manager to drive product-led growth for our marketing leading CMS. As a key member of our team, you will play a pivotal role in positioning Storyblok as the preferred choice for developers and content creators
- Your responsibilities will include developing go-to-market strategies, creating compelling product messaging, and driving customer acquisition and engagement. You will also collaborate closely with product management, and our marketing teams to ensure successful product launches and ongoing growth
- Self-Service Positioning & Messaging: Collaborate with product and marketing teams to develop buyer personas that inform in-app messaging and feature announcements. Tailor messaging to target audiences by aligning product features with marketing narratives, ensuring maximum engagement and effective communication of value
- Product-Led Growth (PLG) Strategy: Partner with product and marketing teams to create targeted campaigns for organic growth. Develop content strategies, including blog posts and tutorials, that showcase product capabilities. Use insights from the product team to highlight features that align with growth objectives
- Product Showcasing: Work with design, development, and marketing teams to effectively showcase products on digital platforms. Coordinate with the product team for product demonstrations and webinars to generate user interest, ensuring alignment with both product and marketing strategies
- Product Marketing for PLG: Collaborate with product and marketing teams on initiatives focused on the AARRR framework (Acquisition, Activation, Retention, Referral, Revenue). Optimize onboarding with product insights, develop campaigns to attract new users, and create retention strategies to maintain engagement
- Performance Analysis: Monitor website content and campaign performance with the marketing team. Use data insights to optimize strategies and achieve KPIs, working with the product team to refine marketing tactics based on user feedback and behavior
- Customer Journey Enhancement: Collaborate with the product strategist and marketing team to improve the customer journey through onboarding and personalized experiences. Analyze metrics like CSAT and NPS with both teams to enhance product experiences and align marketing efforts with user needs
Our take
A headless content management system (CMS) consists of a back-end that stores the content and a decoupled front-end display. This lets the content be streamed to any platform including apps, wearable devices or digital displays via an API. Compared to the other headless CMS solutions, Storyblok’s CMS provides highly customisable content blocks and visual editing tools. This gives developers the flexibility to build fast and reliable digital platforms. It is the first headless CMS to integrate such features into a modern headless architecture.
The company counts Pizza Hut, Adidas, UPC, Greggs and Decathlon amongst clients, alongside many thousands of solo developers that use their CMS. These are powering more than 74,000 projects across 130 countries.
Storyblok intends to use its new funding to expand its presence in the USA after its previous round accelerated expansion in key European markets including Germany and Ireland.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
40% female employees
2% employee growth in 12 months
Company
Employee endorsements
Hard working team
"As part of a scale-up, it takes all of us to achieve company goals. Everyone here at Storyblok knows that and are collaborate together to get it..."
Funding (last 2 of 4 rounds)
Jun 2024
$80.5m
SERIES C
May 2022
$47m
SERIES B
Total funding: $138.5m
Company benefits
- 💪 Flexible Work Environment
- 🌍 Remote Workforce
- 🌴 25 days of vacation
- 📯 Everyone has a voice
- 🍭 Diverse Team
- ✈️ Annual Team Meetup
- 📚 Education and Development Opportunities
- 💻 High-quality, cutting-edge, equipment
- 🏢 Shared offices worldwide
- 💡 Code of Conduct which supports our values
- 💰 Annual Discretionary Bonus
Company values
- One goal, many paths: We are a diverse community and we celebrate each team member’s unique background and life experience
- Everyone is part of the Story: As a remote company with people living all over the world, each of us holds a key to our success
- We Trust our Talents: We hire highly-skilled, dynamic people who exchange ideas and challenge assumptions
- Craft with responsibility and passion: Meaningful collaboration combined with intrinsic motivation helps us achieve great success
- Treat everyone equally: We are an ever-expanding global team, and we strive to share and embrace our different cultural and work backgrounds
- Gratitude and Respect: We love our customers and our partners and it is a privilege to serve them
Company HQ
Rathausviertel, Linz, Oberösterreich
Articles
Leadership
Dominik Angerer
(Co-Founder & CEO)Previously spent 3 years progressing to senior web developer at Netural.
Alexander Feiglstorfer
(Co-Founder & CTO)Previously co-founded Xtech Commerce, and worked as a Senior Web Developer at Netural GmbH.
Diversity, Equity & Inclusion at Storyblok
- At Storyblok, our strength lies in our people. We are a global team of smart, compassionate individuals who thrive on tackling big ideas and figuring out the details along the way. With team members representing 47 nationalities across 40+ countries, we celebrate the diversity of thought, background, and experience that makes our company extraordinary. Our team isn’t just made up of talented professionals—we’re dreamers, explorers, and achievers. Among us, you’ll find a pro-moto racer, a music anthropologist, a marine biologist, running enthusiasts, snow bunnies, former cabin crew, and so much more. Each unique story adds depth to our collective identity and fuels the creativity and innovation we bring to our work. We believe that inclusion starts with creating an environment where everyone feels they belong and has the freedom to thrive, not just in their careers but in their lives. Work-life balance and personal growth are not afterthoughts here—they’re integral to how we operate. By embracing the unique contributions of every team member, we’re building a workplace where all voices are heard, respected, and celebrated. We are proud to be Storyblok—a company as dynamic and multifaceted as the people who make it. 🌍✨
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