Lifecycle Marketing Lead, Mirage

• Minimum of 6+ years of experience in lifecycle, CRM, or retention marketing at a software company or high-growth subscription business
• Proven track record of building lifecycle programs from early foundations, not just optimizing mature systems
• Expert-level proficiency in Iterable (required), including building complex journeys and running experiments
• Experience across the full lifecycle with a strong understanding of subscription metrics and how lifecycle programs move them
• Strong mobile experience driving engagement across iOS and Android, with comfort owning cross-channel strategies
• Highly analytical and experimental mindset, with experience designing structured tests and measuring incrementality
• Collaborative approach and excitement about partnering cross-functionally

Desirable

• We’re looking for a Lifecycle Marketing Lead to own the end-to-end customer journey across Captions’ products. In this role, you’ll build and scale lifecycle programs that drive onboarding, conversion, retention, and winback across iOS, Android, and web
• You’ll own both strategy and execution: defining the lifecycle roadmap, building campaigns, and continuously optimizing performance across email, push, and in-app channels
• You’ll partner closely with our product, engineering, data science, and creative teams to deliver the right message to the right customer at the right time
• The programs you build will directly impact core company metrics and shape how customers experience and engage with Captions. This role is ideal for someone excited to get hands-on while setting a clear vision for lifecycle marketing at scale
• Own the full customer lifecycle, from onboarding and activation to conversion, retention, and winback
• Define and execute a lifecycle marketing roadmap aligned with company goals and product priorities
• Build, launch, and optimize cross-channel campaigns across email, push, in-app, and SMS
• Design and run experiments to improve key subscription metrics such as trial conversion, churn, reactivation, and LTV
• Partner closely with product, engineering, data science, and creative teams to deliver personalized, timely customer experiences
• Leverage data and insights to continuously improve performance and inform lifecycle strategy
• Use AI tools to accelerate execution, improve copy, and support analysis and experimentation