Email Marketing Manager, Fi
$90-150k
+ Equity
Smart dog collars
Be an early applicant
Smart dog collars
501-1000 employees
Be an early applicant
$90-150k
+ Equity
501-1000 employees
Company mission
Fi's mission is to build products that make dogs' lives better.
Role
Who you are
- If you're someone who thrives in innovative, collaborative work environments and feels strongly about helping pets live longer, better lives, Fi could be the perfect fit
- This role is for someone who thrives at the intersection of creativity and analytics, crafting thoughtful, insight-driven campaigns that build loyalty, drive engagement, and strengthen our brand story at every touchpoint
- 3–5 years of experience in email and lifecycle marketing, ideally in a fast-paced DTC or subscription-based environment
- Proven ability to design and deploy high-impact campaigns end-to-end using CRM and ESP tools (we use Customer.io)
- Strong grasp of segmentation, automation, personalization, and customer journey mapping
- Analytical mindset — you know how to interpret data and translate insights into action, optimizing for engagement, conversion, and long-term customer value
- Experience partnering with creative and data teams to build campaigns that balance storytelling with performance
- Comfort managing multiple projects and deadlines in a fast-moving startup environment
- Excellent communication skills and a sharp attention to detail
- Passion for building systems that scale — and for helping pets live longer, healthier lives
What the job involves
- We’re looking for an Email Marketing Manager to bring Fi’s voice to life across every inbox, push, and notification. Reporting to our Marketing Director, you’ll own lifecycle and campaign marketing end to end, from onboarding flows to reactivation, collaborating with our brand, creative, and data teams to deliver beautifully crafted, performance-driven work that moves the needle
- You’ll blend data with storytelling to build scalable systems and campaigns that inspire pet parents to engage with Fi every day
- Lead lifecycle and email marketing strategy — from acquisition and onboarding to retention and reactivation — optimizing for engagement and conversion at every stage
- Own campaign creation and execution for major product launches, brand moments, and seasonal activations that keep Fi top of mind
- Collaborate cross-functionally with brand, creative, growth, product, CX and other marketing channels to align content, design, and messaging across customer touchpoints
- Experiment and iterate: A/B test subject lines, flows, content, and timing to continuously improve performance
- Own reporting and reinvest insights: Partner with our data team to analyze campaign results in Tableau and AWS Redshift, identify trends, and use insights to shape future strategy
- Expand Owned Channels Strategy: help define messaging across SMS, in-app, and other owned channels to create a cohesive and impactful customer journey
- Champion deliverability, compliance, and best practices — ensuring every message we send is on-brand, relevant, and effective
Our take
For the last three decades, dog collars and leashes have remained largely unchanged. Fi was set up by a product team drawn from the ranks of Uber, Square, and Google to disrupt the stagnant dog collar space.
Fi's tracking collars have not only saved countless dogs' lives by providing real-time escape notifications, but they also enable dog owners to monitor their pets' health. Its health and sleep monitoring set it apart from rival products such as the Apple AirTag, whilst the development of a collar that administers topical medicine is also in the works. As Fi utilizes AT&T signal, it also boasts a tracking range that far exceeds that of its competitors.
The company saw a significant increase in value through its lucrative partnership with PetSmart. These sorts of partnerships and overall brand recognition will fuel the sort of expansion Fi aims to achieve.
Freddie
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Feb 2021
$30m
SERIES B
Oct 2019
$7.1m
SERIES A
Total funding: $41.9m
Company benefits
- Unlimited vacation
- Commuter benefits
- Medical, dental and vision coverage
- FSA
- 401(k)
- Stocked kitchen
- Team lunches & breakfast
- Perkspot discounts
- $2,000 monthly donation to dog-related charities
- Maternity & paternity leave
Company HQ
NoHo, New York, NY
Leadership
Jonathan Bensamoun
(CEO)Previously worked as VP Product & Engineering at ShopKeep, and was a Product Manager at Square.
Loren Kirkby
(CTO)Previously worked as Lead Engineer at DivX, and was Chief Architect at Dropcam (acquired by Google's Nest Labs).
Salary benchmarks
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