Senior Performance/Growth Marketer, Resource Guru

• 5+ years in Performance Marketing/Growth roles within B2B SaaS (ideally product-led or hybrid PLG/sales-assisted)
• Direct ownership of acquisition funnels from traffic to activation to revenue (not just top-of-funnel)
• Hands-on experience running SEO and paid acquisition simultaneously, with accountability for CAC and pipeline impact
• Proven track record of scaling organic growth through:
• Technical SEO/AEO
• Content-led SEO/AEO
• Landing pages and programmatic SEO
• Strong paid media experience across Google Search and LinkedIn Ads, including:
• Campaign structure and optimisation
• Keyword strategy and intent mapping
• Budget ownership
• Creative testing
• Conversion tracking
• ROAS/payback analysis
• Experience running CRO programs:
• A/B testing landing pages and signup flows
• Improving trial activation
• Increasing trial-to-paid conversion
• Comfortable building growth models and forecasts (LTV, CAC, payback, funnel conversion)
• Strong analytical skills with experience using tools like Amplitude, Segment, GA4, HubSpot, or similar
• Ability to connect acquisition data to downstream outcomes (activation, retention, expansion, revenue)
• Skilled at analysing customer quality and segment performance (e.g. ICP fit, company size, industry, deal size, sales velocity), not just channel conversion rates
• Experience identifying which channels, keywords and campaigns drive the highest-value customers, and reallocating budget accordingly
• Comfortable synthesising qualitative and quantitative insight to refine ICP definitions and inform positioning and messaging in partnership with the Product Marketing Manager
• Commercial mindset: you understand revenue (pipeline, ARR, CAC, payback and LTV), not just traffic
• Confident presenting performance clearly to founders and cross-functional teams
• Active daily user of AI tools (e.g. ChatGPT, Claude, Gemini, Perplexity) for:
• Keyword research and intent analysis
• Ad and landing page variant generation
• SEO clustering and topic mapping
• Funnel analysis and reporting
• Rapid experimentation
• Practical understanding of how LLMs surface products and content
• Curious, proactive, and hands-on with emerging AI workflows
• Comfortable operating as a senior individual contributor in a small team
• Able to prioritise ruthlessly and focus on the highest-impact work
• Clear communicator who can explain growth strategy simply
• Self-directed, organised, and delivery-focused
• Enjoys building systems from scratch rather than inheriting mature processes

Desirable

• This is a senior, hands-on Growth/Performance Marketing role at the heart of our revenue engine
• You’ll own demand generation across organic and paid channels - driving qualified pipeline and self-serve growth through SEO/AEO, paid acquisition, conversion optimisation, and experimentation
• This role will sit within a growth department with sales and marketing
• Initially, you’ll report directly to Percy (co-founder) and collaborate daily with the rest of the team
• Eventually, it’s likely you will be reporting directly to a Head of Growth
• This is a builder role: you’ll design systems, run experiments, and execute directly
• We’re looking for someone comfortable with ambiguity, who enjoys building from first principles, and who can balance strategy with execution in a small SaaS environment
• You’ll be highly organised, commercially minded, and focused on impact over activity
• Own end-to-end growth across SEO/AEO, paid acquisition, lifecycle, and CRO
• Build and maintain a clear growth model linking traffic to activation to revenue
• Each quarter, identify and execute on the highest-impact growth initiatives across acquisition, activation, and conversion (e.g. SEO strategy shifts, paid campaign optimisation, onboarding improvements, CRO experiments)
• Identify new acquisition opportunities and scalable channels
• Lead technical SEO, content SEO, and AEO
• Bring outsourced SEO back in-house and own performance directly
• Work closely with our content writer to shape SEO/AEO strategy, prioritise topics, build authority, and turn growth insights into high-impact content
• Build topic clusters, landing pages, and programmatic SEO initiatives
• Track rankings, competitors, traffic quality, assisted conversions, and revenue impact
• Own paid strategy and execution (search, paid social, software review sites, retargeting)
• Manage budgets, CAC, and ROAS with commercial discipline
• Build and test ad creative, landing pages, and funnel experiments
• Partner with Product Marketing on messaging and positioning
• Improve trial-to-paid conversion by optimising acquisition quality, landing pages, onboarding flows, and lifecycle messaging - partnering with Product on activation experiments
• Run A/B tests on landing pages, signup flows, and onboarding journeys
• Partner with Product to influence activation and growth loops
• Own growth reporting and dashboards
• Track core metrics (CAC, LTV, payback, funnel conversion, pipeline contribution)
• Turn data into clear weekly insights and recommendations
• Work closely with Product to connect marketing to product usage
• Use AI tools daily (ChatGPT, Claude, Gemini, etc.) for research, copy, analysis, and experimentation
• Apply AI as a force multiplier - designing workflows and systems that significantly increase output, speed, and quality (not just one-off use)
• Use AI to:
• Generate, test, and analyse ad variants
• Analyse search intent and SERPs
• Cluster keywords and customer feedback
• Accelerate landing page production
• Build and refine repeatable AI-driven processes that materially improve performance and efficiency
• Stay current on AI-driven marketing workflows and bring practical improvements into the team
• Help shape how Resource Guru is discovered and understood by AI agents
• Partner with Product Marketing on campaigns, launches, and messaging
• Work with Product and Design on growth experiments and onboarding improvements
• Support Sales and Customer Success with lead quality insights and pipeline optimisation
• Collaborate closely with founders on growth strategy

• Meet with Imogen (Talent/People Ops): 25-30m video call. Imogen will tell you a bit more about what it’s like to be on Team Guru. Please come prepared with any questions about our ways of working or team structure
• Meet with Percy (cofounder): 45-60m video call. This will follow a typical interview format with an opportunity for you to ask questions and learn more about the role
• Short take-home task: 30-45m. As part of the process, we’ll ask you to complete a brief, hypothetical exercise to help us understand how you think and work - no unpaid “real work,” and nothing will be used commercially
• Meet with Andrew (cofounder): 45-60m video call. This will follow a typical interview format with an opportunity for you to ask questions and learn more about the role
• Reference checks
• Offer! ✨