Vice President of Growth Marketing, Axiad
$200-300k
OTE
+ Equity
Passwordless access platform
Be an early applicant
Passwordless access platform
21-100 employees
Be an early applicant
$200-300k
OTE
+ Equity
21-100 employees
Company mission
Axiad's mission is to enable passwordless access across the enterprise ecosystem, by securing people, machines and digital interactions.
Role
Who you are
- Marketing experience in B2B SaaS with category-creation experience strongly preferred. Domain experience in cybersecurity, identity, or adjacent infrastructure is a plus—not required
- Proven track record personally building positioning and messaging frameworks that earned analyst recognition or defined a new market category
- Deep product marketing chops—you can translate complex technical differentiation into language that moves buyers and equips sellers
- Hands-on experience architecting modern demand generation programs (ABM, content, digital, events) with measurable pipeline attribution
- Track record shipping product-led growth or self-serve trial motions and driving land-and-expand revenue
- Exceptional communicator—polished writer, compelling speaker, and comfortable as the face of the company at industry events and in analyst briefings
- Native fluency with AI tools across marketing workflows. You know how to compete for LLM visibility and use AI to amplify output, not just experiment
- Experience partnering tightly with sales leadership (CRO-aligned) in a revenue-accountable marketing structure
- Player-coach mindset—comfortable building and scaling a function from a small team while personally producing the work
What the job involves
- We are looking for a VP of Growth Marketing to own the full marketing function: product marketing, brand, demand generation, analyst relations, and category creation. This is not a “make it pretty” role
- This is the strategic counterpart to our CRO—someone who personally builds the narrative that defines how the market sees identity security, architects a modern demand engine, and drives measurable pipeline impact
- You write the positioning, run the webinar, post on LinkedIn, brief the analyst, and source the customer story. You are obsessed with exposure and repetition—manufacturing volume of at-bats across prospects, analysts, customers, partners, and influencers to make IVIP and Axiad Mesh feel inevitable
- This role reports to the Chief Revenue Officer with direct visibility to the CEO and board. It carries a clear trajectory to CMO for the right leader
- Own marketing strategy and operating plan across the Axiad portfolio, with primary focus on defining and winning the IVIP category for Mesh
- Develop the category-defining narrative, messaging architecture, and positioning frameworks that earn analyst inclusion and resonate from CISO to board level
- Personally write positioning and messaging—translate Mesh’s technical differentiation (FAIR/ALE risk quantification, identity correlation, closed-loop remediation) into compelling buyer-language narrative that drives value selling
- Lead analyst relations strategy with Gartner, Forrester, KuppingerCole, and Frost & Sullivan. Shape how the market defines IVIP and ensure Axiad is at the center of that conversation
- Build a network of partners, analysts, and industry influencers who amplify the Mesh narrative. Create a repeatable motion for earning external validation and third-party credibility at scale
- Architect a modern, AI-native demand generation engine—ABM, content, digital, events—partnered tightly with the CRO to hit pipeline and conversion targets
- Build and instrument a product-led growth motion at the entry tier to drive land-and-expand revenue for Mesh. Bring a consumer-grade lens—B2C/PLG instincts as a forcing function for simplicity, transparency, and speed in enterprise IAM
- Lead new product introduction launches end-to-end: positioning, enablement, PR/AR outreach, sales and channel readiness, and launch metrics
- Develop full-year GTM plans in lockstep with demand gen and sales, mapping assets to campaign themes at each funnel stage. Monitor performance ruthlessly—kill what isn’t working, double down on what is
- Build sales enablement tools that accelerate deal velocity: competitive battlecards, objection handling, product demonstrations, and sales plays tied directly to deal movement and time-to-value
- Personally produce content that builds category authority—executive thought leadership, webinars, LinkedIn presence, customer case studies, contributed articles. Manufacture exposure through volume and consistency, not just quality
- Deliver competitive intelligence to the field and marketing organizations. Maintain deep expertise in the identity security landscape, emerging threats, and regulatory drivers (Zero Trust, CISA, NIST, FedRAMP)
- Operate as a peer to Sales, Product, and the CEO. Contribute to board-level reporting on brand, pipeline, and category traction
- Manage and grow the marketing team (currently 1 direct report + contractors/agencies), with the ability to scale the function as the business grows
- Leverage AI tools across content, demand, and marketing ops as a force multiplier—operating with the mindset that a small, focused team with AI amplification outperforms a large legacy operation
Our take
The prevalence of cybercrime leads to many people using a variety of complex passwords for different websites and software, including digital environments at their workplaces. Managing these passwords can be frustrating and easy to forget, and passwords are still susceptible to being stolen by hackers, putting the privacy of both the employee and the employer at risk.
Axiad provides a passwordless access platform for businesses, allowing them to implement easy-to-use MFA (Multi-Factor Authentication) into all digital access checks to improve security, whilst minimising access friction. The platform also applies MFA technology to check the authenticity of files, helping to reduce the risk of phishing and file stealing.
While the growing prevalence of MFA within business software could present a challenge within Axiad’s niche, the company has recognised that it is much simpler and more secure to unify all authentication within a single platform. Through its MFA technology, the company aims to help improve the security of digital work environments, remove friction from software access, and make operations easier for employees and employers. A 2024 funding injection was used to accelerate product development, hire new talent and increase its sales and marketing efforts.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
22% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2024
$25m
GROWTH EQUITY VC
Feb 2021
$20m
GROWTH EQUITY VC
Total funding: $45m
Company benefits
- Comprehensive Healthcare - Full medical, dental, and vision coverage for you and your family
- Remote Work Options - Flexible work arrangements to support your productivity
- Professional Development - Access to training programs and growth opportunities
- Retirement Plans - Secure your future with our 401(k) matching plan
Company HQ
Rosemary, San Jose, CA
Leadership
Bassam Al-Khalidi
(Co-Founder & Chief Innovation Officer)Senior Escalation Engineer, Product Manager, and Senior Program Manager for ActivIdentity from 2004 to 2010.
Yves Audebert
(Strategic Advisor)Founder, CEO, COO and President of ActivCard from 1988 to 2005.
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