Senior Inbound Business Development Representative, Meltwater
$68-91k
OTE
$47.6-63.7k
BASE
+ [discretionary] quarterly bonus [subject to the terms of the applicable bonus plan]
2-5 days a week in office
Online media monitoring software
Be an early applicant
Online media monitoring software
1001+ employees
Be an early applicant
$68-91k
OTE
$47.6-63.7k
BASE
+ [discretionary] quarterly bonus [subject to the terms of the applicable bonus plan]
2-5 days a week in office
1001+ employees
Company mission
To innovate, provide best-in-class service, and deliver sustainable growth through our technology and our people.
Role
Who you are
- Bachelor's degree in Marketing, Business Administration, or related field
- 1+ years of sales experience in a B2B/SaaS company
- Experience in client and prospect communications, acquired from either sales or marketing roles
- Excellent written and verbal communication skills
- Proven drive and a continuous learning mindset
- Understanding of field business and target audiences
- Marketo and Salesforce experience is a plus
- Openness to a hybrid work schedule, requiring in-office presence for 2-5 days a week
- Exceptional leadership skills to motivate and guide the team to accomplish revenue goals
- Team player with exceptional organization skills and the ability to work strategically and tactically
- Ability to travel when needed
- Legal authorization to work in the country of hire is mandatory for this position
What the job involves
- As an Enterprise Marketing Inbound BDR, your primary responsibility is to serve as the first point of contact for inbound leads generated by the marketing team
- You will engage, qualify, and convert these leads into sales opportunities, ensuring a seamless handoff to the enterprise sales team
- This role is focused on engaging with enterprise-level prospects and clients and requires a strong mix of strategic thinking, effective communication, and close collaboration with both marketing and sales
- Act as the front-line representative for inbound marketing-generated leads
- Qualify and nurture enterprise MQLs (Marketing Qualified Leads)
- Collaborate with marketing to enhance lead quality and campaign performance
- Help bridge the gap between marketing activity and pipeline creation. Help with marketing programs when needed
- Proactively engage inbound leads via phone, email, and LinkedIn
- Research and personalize outreach based on the contact's role, account type, and campaign history
- Identify prospect pain points and assess sales-readiness
- Schedule qualified discovery meetings for the enterprise sales team
- Build nurture paths with contextual content utilizing marketing assets (e.g., Meltwater reports, case studies)
- Participate in enterprise marketing events as needed (e.g., staffing demo stations, coordinating logistics)
- Assist with sales+marketing collaboration efforts including pre- and post-event lead follow-up
- Help with marketing programs, data needs for events, marketing program outreach and onsite support at events
- Ensure smooth handover of qualified leads to the sales team with clear notes and context in SFDC
- Maintain consistent communication with AEs to align on lead quality and pipeline coverage
- Optimize conversion through timely and value-driven follow-ups
- Share qualitative feedback on lead quality, campaign messaging, and channel performance with the marketing team
- Actively contribute to refining inbound processes and playbooks with the BDR Manager and Marketing
- Accurately claim and update leads in Salesforce (SFDC)
- Track engagement activity and outcomes to support reporting and analysis
- Report weekly progress on KPIs to both the direct manager and BDR leadership
- Maintain clean data for visibility into lead status, conversion, and campaign ROI
- Success in this role looks like:
- Fast, relevant engagement with every MQL
- High conversion of marketing-generated leads into pipeline
- Constructive collaboration with sales and marketing teams
- Meaningful impact on enterprise marketing-sourced pipeline creation
- Positive feedback from AEs on handoffs and lead quality
Our take
Meltwater's software analyzes and provides insights on posts across all major social media platforms, blogs, and news sites, enabling companies to make more informed marketing and operational decisions.
Launched in Norway in 2001 and later moving its headquarters to San Francisco, Meltwater has become a leading player in the media monitoring industry. It is an industry that is expected to double in value as the volume of data grows, making it increasingly challenging to derive meaningful insights.
Over the past two decades, Meltwater's growth has been fueled by strategic acquisitions of complementary businesses, enhancing its technology stack. Since going public in early 2021, and with major clients like Google, Ogilvy, The Economist, and Santander, Meltwater is poised to expand its operations beyond the 150 countries it currently serves.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (2 rounds)
Dec 2023
$65m
GROWTH EQUITY VC
Mar 2019
$175m
GROWTH EQUITY VC
Total funding: $240m
Company benefits
- Enjoy flexible paid time off that allows you to have an enhanced work-life balance
- Excellent medical, dental, and vision options
- 401(k) matching, life insurance, commuter benefits, and parental leave plans
- Collaborative, transparent and fun loving office culture
Company HQ
Financial District, San Francisco, CA
Leadership
John Box
(CEO, Not Founder)A Meltwater veteran, they began as a Sales Manager in 2004. Climbed the ranks through roles as a Regional Managing Director, Global Sales Director, and EVP of Meltwater Social before becoming CEO in 2020.
Jørn Lyseggen
(Founder, Executive Chairman)Founded Meltwater in 2001, and led the company through growth and numerous acquisitions of other businesses before promoting John Box to CEO.
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