Senior Lead Conversion & Optimisation Marketing Manager, The Economist
2-5 days a week in office
International weekly newspaper
Be an early applicant
International weekly newspaper
1001+ employees
Be an early applicant
2-5 days a week in office
1001+ employees
Company mission
To take part in a severe contest between intelligence, which presses forward, and an unworthy, timid ignorance obstructing our progress.
Role
Who you are
- Experience in performance-driven marketing, preferably within subscription-based (not limited to publishing) or multi-country environments
- Strong proficiency in CRM tools such as Salesforce, SFMC, Zephr, or Piano, with a thorough understanding of GDPR and CCPA compliance
- Experience leading teams and managing end-to-end projects in fast-paced environments and always striving for excellence
- Highly analytical, with the ability to use data-driven insights to optimise marketing strategies
- Strong leadership and team management skills, with a track record of mentoring and developing talent
- Exceptional communication and collaboration skills, capable of working cross-functionally to deliver results
- Self-starter with a results-driven mindset and a positive, can-do attitude.
What the job involves
- As the Senior Lead Conversion & Optimisation Marketing Manager you will report to the VP Lead Management and Conversion
- You will drive lead performance, optimise marketing opportunities, and guide the team to execute key initiatives
- Your leadership will ensure the alignment of lead conversion (marketing) campaigns with broader business goals while meeting performance targets
- Strategy & Planning
- You will work closely with the VP to develop and implement marketing strategies across multiple platforms to nurture and convert leads into subscribers, including website, email, SMS, and app channels
- You will ensure all campaigns are aligned with the company’s ambitious growth goals, driving customer acquisition
- You will also provide guidance on segmentation and creative development to maximise engagement
- Campaign Management & Optimization
- You will lead A/B testing initiatives to optimise user journeys and improve conversion rates
- Working with internal teams, you will ensure all marketing materials meet brand guidelines and performance expectations
- By analysing data regularly, you will make informed decisions to enhance campaign effectiveness
- Collaboration & Cross-functional Leadership
- You will liaise with key teams such as editorial, product, engineering, and legal to ensure smooth execution of marketing initiatives
- Your leadership in managing both internal and external stakeholders will ensure campaigns are delivered on time, within budget, and to the highest standards
- Performance Tracking & Reporting
- Monitoring and analysing key performance indicators (KPIs) such as site visitors, registrations, and conversions will be a critical part of your role
- You will present detailed reports to the VP and propose necessary adjustments to ensure campaigns meet their objectives
Salary benchmarks
Our take
Founded in 1843, the Economist is one of the best-known and well-read current affairs publications in the world, able to boast an ever-growing international circulation of around 1.5m readers. With sections ranging from US business news to the best new books & art, The Economist is a key figure within the huge journalism market.
Given its big market share, the key question for The Economist will be where it goes from here. Likely, the plan will be to carry on with business as usual. Critically, unlike many of its competitors, during the coronavirus pandemic The Economist has seen little decline in business, even as sales of paper-newspapers have declined globally. In particular, this is because the Economist has been operating a hybrid system of online and paper news for many years now, and so its core business has had relatively little to adapt to during the pandemic.
So, the key thing for The Economist will be ensuring that it keeps producing high-quality journalism into the future. In an age where the news is constantly plagued by distrust and misinformation, The Economist has a golden opportunity to set itself apart as a quality institution going forward.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Team +/ individual performance bonuses
- Extended life assurance
- Training and development programmes
- Funding available for further education
- Work from home opportunities
- Health insurance
Company values
- Independence
- Integrity
- Excellence
- Inclusivity
- Openness
Company HQ
London, UK
Articles
Leadership
Lara Salameh Boro
(CEO (Not Founder))Lara has prevoiusly been CEO at Top Right Group and Informa. They are also a Non Executive Director at RWS HOLDINGS PLC.
People progressing
Joined as Digital Marketing Specialist in 2016, promoted three times since to Head of Owned Audience.
Diversity, Equity & Inclusion at The Economist
- Commitment to equal opportunities and inclusion
- Applications from all backgrounds encouraged
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