Community & Social Media Manager, Dapper Labs
NFTs and digital engagement on the blockchain
Job no longer available
NFTs and digital engagement on the blockchain
101-200 employees
Job no longer available
101-200 employees
Company mission
To make the world a more accessible and enjoyable place through consumer adoption of decentralized technologies.
Role
Who you are
- Proven experience in social media marketing and online community management, ideally within blockchain, Web3, NFTs, or gaming
- Strong knowledge of Twitter, Discord, Instagram, LinkedIn, and emerging platforms relevant to Web3 culture
- Ability to craft engaging, viral-worthy content tailored to different audience segments
- Experience with social and community growth marketing strategies, including influencer collaborations, referral campaigns, and gamification
- A creative thinker who thrives on coming up with fresh, outside-the-box ideas for engagement
- Strong data and analytical skills with experience using social media and community analytics tools (e.g., Sprout Social, Hootsuite, Discord analytics, Twitter Analytics)
- Experience tracking and reporting on key social and community growth metrics, providing actionable insights to optimize performance
- Strong organizational skills and the ability to manage multiple projects in a fast-paced environment
- Experience with graphic design tools (Canva, Adobe Suite) and video editing software is a plus
- Passion for Web3, digital collectibles, gaming, and the future of blockchain technology
What the job involves
- We are looking for a passionate and proactive Community & Social Media Manager to drive engagement, expand our online presence, and grow our audience.
- In this role, you will be responsible for building, managing, and energizing the Dapper Labs community across social media and online channels.
- You will craft compelling content, manage conversations, track growth metrics, and implement creative social strategies to fuel the next wave of Web3 adoption
- Community Engagement & Growth:
- Actively manage and moderate Discord, Twitter, and Telegram to ensure a positive and engaging environment
- Respond to community inquiries, feedback, and discussions in real time, acting as a bridge between users and internal teams
- Organize and host AMAs, Twitter Spaces, and community events to strengthen engagement and connection
- Be creative and innovative in coming up with new engagement strategies such as game nights, ambassador programs, and interactive campaigns that build excitement and keep the community engaged
- Track key community growth metrics (engagement rate, retention, sentiment analysis, active members, etc.) and provide weekly reports with insights and recommendations for improvement
- Social Media Marketing & Content Creation:
- Develop and execute high-impact social media strategies to grow Dapper Labs’ audience across Twitter, Instagram, LinkedIn, and emerging platforms
- Plan, create, and publish engaging content (tweets, videos, graphics, memes) that resonates with Web3, NFT, and gaming communities
- Monitor social trends, jump into relevant conversations, and leverage viral moments to boost brand visibility
- Track and analyze key social media metrics (follower growth, engagement, reach, impressions, conversions) and provide weekly reports to assess performance and optimize strategies
- Brand Storytelling & Thought Leadership:
- Collaborate with internal teams to craft compelling narratives around Dapper Labs products and partnerships
- Write blog posts, newsletters, and educational content to keep the community informed and engaged
- Work closely with product and marketing teams to align messaging across platforms
- Influencer & Partner Engagement:
- Build relationships with key community members, influencers, and brand advocates to amplify Dapper Labs' presence
- Manage influencer campaigns and ambassador programs that drive organic reach and user acquisition
- Community Advocacy & Reputation Management:
- Act as the voice of the community, relaying feedback and insights to internal teams
- Proactively monitor brand sentiment and address misinformation with professionalism and clarity
- Develop strategies for crisis management and conflict resolution to maintain a healthy community atmosphere
Our take
Dapper Labs is a leader in the digital collectables space, best known for NBA Top Shot, a platform where fans can own and trade licensed basketball highlights as NFTs. By combining blockchain technology with fan engagement, Dapper Labs has transformed digital collecting.
The company recently faced a lawsuit claiming its NFTs were unregistered securities, leading to a nearly three-year legal battle. Dapper Labs reached a $4M settlement and agreed to implement compliance measures like employee training and faster payment processes. Despite the challenges, CEO Roham Gharegozlou views the settlement as a step toward regulatory clarity, ensuring continued innovation.
Despite this, the company is set to launch Disney Pinnacle, a digital pin-collecting platform featuring characters from Disney, Pixar, and Star Wars. The new platform will allow fans to collect and trade digital pins on their phones, expanding the company's reach into beloved franchises. With this project, Dapper Labs continues to push the boundaries of fan engagement, cementing its position as a leader in the evolving NFT space.
Steph
Company Specialist at Welcome to the Jungle
Insights
-48% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Dec 2021
$13.5m
LATE VC
Sep 2021
$250m
LATE VC
Total funding: $619.4m
Company benefits
- Active Professional Development
- Leadership Opportunities
- Flexible Parental Leave Policies
- Flexible Time Off & Remote-First Work Policy
- Holistic Initiatives
- Fitness Reimbursements
- Expanded Insurance
- "Life-the-Brand" Products
- Top-Line Equipment
- Company-Paid Phone Plan
- Flexible Work Allowance
- Zen Workspace
- Staying Together
Company HQ
Strathcona, Vancouver, BC
Leadership
Roham Gharegozlou
(Co-Founder & CEO)Also a founding partner of Axiom Zen and co-founder of CryptoKitties.
Dieter Shirley
(CTO)Previously the Director of Development at Atimi Software and the Chief Software Architect at Axiom Zen.
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