Performance Marketing Manager, Miro
+ Equity package
2-5 days a week in office
Visual workspace for innovation
Open for applications
Visual workspace for innovation
1001+ employees
Open for applications
+ Equity package
2-5 days a week in office
1001+ employees
Company mission
To empower teams to create the next big thing, powered by AI at every step of the way.
Role
Who you are
- 5+ years in direct-response performance marketing
- Proven success managing large budgets for measurable acquisition
- Paid search experience strongly preferred
- Deep understanding of attribution, incrementality, and CRO
- Strong analytical and collaboration skills
What the job involves
- The Performance Marketing team is a central driver of Miro’s growth strategy. It owns paid acquisition across channels such as paid search, Meta, YouTube, and emerging performance platforms, with a focus on delivering measurable revenue growth within strict ROI and payback goals.
- This function combines deep channel expertise, data driven decision making, and a culture of rapid testing to scale Miro’s reach and impact.
- The team is made up of performance marketers who specialize in audience targeting, creative optimization, bidding strategies, and channel expansion, and partners closely with creative, analytics, web, and product marketing to ensure campaigns work seamlessly across the funnel.
- Together, they deliver high performing acquisition programs that support both product led and enterprise growth motions
- We’re looking for a Performance Marketing Manager with deep direct-response acquisition expertise to scale Miro’s paid acquisition programs.
- You will own performance in one or more core channels (paid search, Meta, YouTube), driving measurable revenue growth within ROAS and payback constraints. Paid search experience is highly preferred due to its rigor and measurability, but proven direct-response success in other performance channels will also be considered
- Manage and scale paid acquisition campaigns globally
- Hit revenue growth targets within ROAS/payback goals
- Drive rigorous testing of audiences, creatives, and bidding strategies
- Partner with creative and analytics to maximize channel efficiency
- Identify and scale new high-performing channels or formats
Application process
- 01. Recruiter Screen
- A 30-min interview to discuss your relevant skills, perspective on resilience, experience, and what motivates you to join Miro
- 02. Hiring Manager
- The hiring manager will meet to discuss your experience and fit for the role by assessing whether you align with the Miro Mindset (Curiosity, Drive, Resilience, Empathy, Cognitive Agility & Accountability). This interview usually takes 90-120 minutes
- 03. Skill Assesment
- An interactive presentation to see your skills in action, based around a particular case study or business problem
- 04. Meet the Team
- Here you will meet cross-functional stakeholders, and we will ask evidence-based questions to evaluate how well you align with the role and Miro's values and culture
- 05. Leadership Round
- Meet a member of the leadership team to discuss Miro’s company values and share your vision for success at Miro
Salary benchmarks
Our take
Millions of employees worldwide have moved to remote working, but existing tools are holding back the potential for collaboration. Tools such as Zoom and Microsoft Teams already provide remote communication platforms to millions of users, but they generally compromise on features required to emulate the team collaboration experience.
Miro has created a platform that provides enterprise tools such as collaborative whiteboards and mind-map software into an accessible and integrated service. As opposed to providing an 'all-in-one' add on, Miro allows businesses to customize and integrate the tools and resources within their individual platform to cater to the team's specific requirements.
Miro’s initial strategy of offering free and discounted subscriptions and then moving to paid models has paid off. The platform currently has over 100M users and is trusted by enterprises such as VMware, Zendesk and Frog. And as part of its ongoing battle with Zoom, Miro acquired video-chat startup Around in 2022, to remain competitive in the market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2022
$400m
SERIES C
Apr 2020
$50m
SERIES B
Total funding: $476.8m
Company HQ
The East Cut, San Francisco, CA
Leadership
Andrey Khusid
(Co-Founder & CEO)Prior to Miro, they founded Vitamin Group specializing in digital technologies and multimedia projects.
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