Web Growth Lead, Vestd Services Limited

• Shows that while men are likely to apply when they meet 60% of a job’s requirements, women and individuals from underrepresented groups often apply only when they meet every criterion
• We understand the value of transferable skills and the unique perspectives that diversity brings. That’s why we encourage applications from candidates with unique strengths and experiences
• If you need any adjustments or support with your application, please let us know in your application or throughout the process
• Proven CRO and conversion improvement track record
• Proficient with HTML, CSS and JavaScript
• Expert-level knowledge of Hubspot CMS / CRM
• Understanding of AI tooling (agentic web development, MPC)
• Solid UX / UI / design instincts
• Testing rigour and experimentation methodology
• Comfortable owning a growth channel with high autonomy
• Strong cross-functional communicator
• Data-led decision making - GA4, attribution, funnel analysis
• High bar for quality and clarity in UX and messaging
• Remote-first mindset

Desirable

• All communication regarding your application should go through the official application channels or our company careers page
• Contacting Vestd employees via email, personal social media, or other informal routes is not appropriate
• We also have a zero-tolerance approach to any form of harassment or abuse directed at our team
• Candidates who do not respect these boundaries may be disqualified from the recruitment process and, in serious cases, barred from applying in future
• We are looking for individuals who are not only passionate about our mission but also comfortable and confident using cutting-edge technologies and AI tools to streamline processes, drive innovation, and contribute to the growth of Vestd
• The Vestd website is one of our most important growth assets - and we're looking for someone to treat it like one. This is not a maintenance role. You'll own the site as a revenue channel: defining what gets built, running experiments that move pipeline metrics, and using AI tooling to ship faster and learn more quickly than a traditional team could
• You'll sit within Marketing and will operate with high autonomy, working closely with the Growth Marketing Manager and supporting our five business units
• The brief is simple: increase the website's contribution to revenue, continuously
• This is a technical role at heart. Strong front-end fundamentals, a rigorous approach to conversion optimisation, and a genuine instinct for user experience are the foundations. The AI angle accelerates everything - it doesn't replace the craft
• The website growth roadmap - prioritised against pipeline and acquisition goals, not a backlog of requests
• Conversion optimisation across all key journeys: homepage, product pages, pricing, trial and demo flows
• Experimentation velocity - hypothesis-to-result cycles, with AI tooling compressing the time between idea and insight
• Page design and build from concept to launch, working in our CMS (Hubspot) with strong HTML, CSS and JS fundamentals
• Technical page architecture that supports both search and AI visibility - schema markup, information hierarchy, structured data
• Website performance: Core Web Vitals, technical health, load speed
• Data and insight: GA4, heatmaps, session data - turning signals into decisions
• CMS architecture and scalability - a site that's fast to update and consistent in quality

• We are accepting rolling applications for this role with no fixed end date - if you are interested in joining the Vestd folk, please apply when you can. We will respond to every applicant, but we may only screen some candidates depending on the number of applications received
• Our recruitment pipeline has a few stages, giving you plenty of opportunities to learn about Vestd as we take the time to find someone who is the best fit for the role. We aim to complete the selection process as efficiently as possible, and we are committed to making our candidate experience as inclusive as we can, so please get in touch with us if you require any information or support during the application process or need to ask for any adjustments
• Apply online
• 20-minute screening call
• 45-minute interview with the hiring manager and team member
• Task-based assignment
• 45-minute team cultural interview
• 30-minute interview with the CEO