Events Manager, BetterUp
$91-157k
Salary for candidates based in NY: $105,000 – $157,000 USD
AI-driven employee coaching platform
Be an early applicant
AI-driven employee coaching platform
1001+ employees
Be an early applicant
$91-157k
Salary for candidates based in NY: $105,000 – $157,000 USD
1001+ employees
Company mission
To unlock greater clarity, potential, purpose, and passion for every one of their members, with an innovative approach to coaching and leadership development.
Role
Who you are
- 3-5 years of experience in marketing event planning or management in a B2B and SaaS environment
- Proven ability to plan and execute large-scale, high-impact events and programs (both virtual and in-person)
- Developed and executed highly targeted marketing event programs specifically designed for enterprise and Global 500 audiences, including role-level targeting
- Strong project management skills, with a track record of managing multiple events simultaneously
- Excellent communication skills, both written and verbal, with the ability to interact with senior executives, partners, and attendees
- Ability to work under pressure, solve problems on the fly, and adapt to changing circumstances
- Expertise in event technology platforms (Goldcast, Zoom Webinar, Hopin, or On24)
- Proficiency in Reporting, Marketing and CRM tools (e.g., Hubspot, Salesforce, Looker). Asana, Airtable, Figma, ChatGPT and Excel proficiency are a plus
- Detail-oriented with a passion for creating exceptional attendee experiences
- Ability to travel to oversee event logistics and support in-person events
What the job involves
- As an Events Manager at BetterUp, you will work alongside an all star events team and play a key role in ideating, planning, executing, and managing a wide variety of strategic B2B marketing event programs; from large-scale 3rd party conferences, to monthly webinar series, virtual events and leading critical workstreams within BetterUp tentpole events
- As part of the Demand Marketing team, you will work cross-functionally with teams including marketing operations, sales, creative, content marketing, product and field enablement to create impactful experiences that drive awareness, engagement and generate MQLs and sales pipeline
- This is an exciting opportunity for a passionate, results-driven, highly organized event professional who thrives in a fast-paced, dynamic environment
- Event Planning & Execution: Lead the planning, coordination, execution and measurement of B2B lead generation virtual and in-person programs, including trade shows and 3rd party programs, virtual events and monthly webinars
- Contribute to the development of the company’s event demand strategy, identifying new opportunities for brand engagement, audience and inbound MQL growth, and market penetration
- Project Management & Stakeholder Collaboration: brief development, managing project kickoffs, and coordinating cross-functional teams to ensure seamless execution
- Partner with internal teams (marketing, sales, product, customer success) to ensure event objectives align with broader company goals, including lead generation, customer engagement, and brand positioning
- Marketing & Promotion: Work with the demand marketing team to promote events through digital channels, email campaigns, 1:1 outreach, social media, and other promotional tactics to drive registration and meet attendance goals
- Reporting & Data Analysis: Ensure event drives pipeline, engagement, and aligns with the overall business goals
- Report on key results and learnings from events
- Use data and insights to iterate and adjust the strategy for future events, continuously improving our calendar, processes and outcomes
Our take
Companies are becoming increasingly informed regarding the importance of mental health in the workplace, especially when it comes to improving the interpersonal and leadership skills of their employees. Whilst many online platforms provide coaching services to help people excel in the workplace, existing options generally focus on career-based skills as opposed to overall mental wellness.
BetterUp connects employees with online career coaches, working directly with companies to improve mental health and enthusiasm in the workplace. The online service leverages AI analysis of questionnaire results to match employees with personalized video coaching sessions and career development services, providing support in areas often neglected by employers such as sleep, parenting, and overall mental fitness.
BetterUp has seen substantial success, and has the world's largest network of coaches (with over 3,000), offering coaching in 46 languages across 90 countries. The multi-unicorn company has ample opportunity to see further growth and expansion.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Oct 2021
$300m
SERIES E
Feb 2021
$125m
SERIES D
Total funding: $579m
Company benefits
- Medical, dental, and vision benefits
- 401k
- Flexible Time Off
- Paid parental leave
- Personalized BetterUp Coach
- $360 each year for wellness programs
- Annual $1K learning and development stipend
- Equity package
- 5 volunteer days and 4 paid Inner Work™ days a year
Company values
- Do less, deliver more - We focus on the work that will contribute the most to our mission and then execute to the best of our abilities
- Extreme ownership - We are fully responsible for our work. When things go poorly, we relish the opportunity to learn from it and improve
- Work to learn - We’re curious, willing-to-be-wrong, agile learners. This means we engage with work as a playscape on which to discover, learn, and realize our full potential
- Bias toward action - We prefer to act rather than wait and see. When we identify an opportunity to make a difference, we move on it
Company HQ
Govalle, Austin, TX
Articles
Leadership
Alexi Robichaux
(CEO)Studied Political Science at USC, and then worked in Business Insight at the Walt Disney Company. Was a Product Manager at Socialcast, and Director of Product Management at VMware.
Eduardo Medina
(COO)Studied Business at USC and Berkeley's Haas School of Business. Worked as an Associate Consultant at Bain, and as an Associate at Altamont Capital Partners.
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