Product Strategy & Operations Lead, Roku
Ad Performance
$130-170k
Offers equity
More information about location
Convenient & affordable TV streaming players
Open for applications
Convenient & affordable TV streaming players
1001+ employees
Open for applications
$130-170k
Offers equity
More information about location
1001+ employees
Company mission
To provide its users with a more convenient and cost effective way of watching the programs they love.
Role
Who you are
- The ideal candidate has built or scaled performance advertising products in a digital platform environment
- You've worked across outcome-based buying systems: cost-per-action bidding, conversion optimization, audience targeting, measurement and attribution, and the feedback loops that make performance campaigns work at scale
- You understand how growth marketers evaluate platforms, what drives adoption of new buying products, and how to translate complex ad tech into something a sales team can confidently sell
- 4+ years of experience in strategy and operations, growth or performance marketing, or equivalent practical experience, ideally within digital advertising
- Experience managing performance budgets with an understanding of how decisions are made for budget and optimization
- Demonstrated ability to shape product strategy through market analysis, competitive insights, and cross-functional alignment
- Strong systems thinker with a proven ability to scale operational processes and deliver measurable business outcomes
- Exceptional communication and influence skills, highly analytical, detail-oriented
- Strong experience using AI to increase productivity in research, developing presentations and briefing documents, financial analysis, and other professional tasks
- Proven track record of growth and progression in prior roles, reflecting strong performance and increasing responsibility
What the job involves
- We're looking for a PS&O Lead with a performance advertising background to drive product strategy through market analysis, competitive intelligence, and go-to-market execution for Roku's growing performance advertising business
- You'll develop and operationalize scalable frameworks to unlock revenue growth across our performance and growth advertising portfolio, ensuring tight alignment across product, sales, and legal teams
- You'll act as a key strategic partner bridging product development with business enablement, identifying systemic roadblocks, workflow inefficiencies, and operational gaps that stand between our roadmap and the market
- This is a high-visibility, high-impact role
- You'll operate with autonomy, move fast, and own the commercialization and triage work that determines whether Roku's performance advertising platform becomes a must-buy for growth marketers
- Develop and maintain product strategy for Roku's performance advertising portfolio, ensuring market dynamics, buyer needs, and business objectives are reflected in roadmaps and prioritization
- Analyze systems, workflows, and dependencies across ad delivery, bidding, targeting, forecasting, and measurement to identify gaps and propose scalable solutions
- Partner with Product Management, Ad Sales, Operations, and Legal to unblock revenue opportunities and scale team readiness to sell and support performance buying products by addressing compliance, operational, and go-to-market challenges
- Establish frameworks for scaling across Roku’s direct channels including Home Screen and native surfaces and our in-stream video ads businesses
- Serve as the directly responsible individual for performance advertising GTM initiatives, ensuring cross-functional teams are aligned, accountable, and delivering measurable outcomes
- Own the operational readiness and launch execution for new performance buying products, ensuring Ad Sales teams are equipped to support advertisers from day one
Our take
According to Nielsen data, the average streamer spends over seven minutes searching for something to watch. Streaming services use customers' viewing history to make suggestions, but these are limited to programs licensed for that particular service.
Roku provides an integrated streaming service that offers TV channels, movies and third-party streaming services, resulting in an all-in-one streaming platform. The service can be accessed through a variety of customized subscription packages and fees.
Roku stands out in the streaming industry by bringing many competitors together in one package. The startup provides further innovative services such as a weekly TV series named 'Roku Recommends' which uses first-party data to recommend essential viewing to users.
Alongside funding filmmakers through its "Change Makers Program", Roku also acquired its own original library of shows through its acquisition of now-defunct Quibi's library. Then, after successful collaborations with TCL and Hisense, the first in-house "Roku Television" was released. In 2026, it was announced that media giant FOX would acquire Roku, which the companies say will create the third largest player in US TV by share of viewing.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2016
$45.5m
LATE VC
Nov 2015
$45.5m
SERIES H
Total funding: $247.8m
Company benefits
- Medical, wellness and financial benefits
- Unlimited paid time off policy
- Work from home opportunities
- Free snacks and access to the company fitness center
Company HQ
Newhall, San Jose, CA
Leadership
Anthony Wood
(Founder & CEO)Studied Engineering at Texas A&M before founding their first company in 1986. They held VP roles at both Adobe and Netflix.
Salary benchmarks
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