Senior Marketing Automation Specialist, Darktrace
$90-110k
AI cybersecurity solutions
Be an early applicant
AI cybersecurity solutions
1001+ employees
Be an early applicant
$90-110k
1001+ employees
Company mission
To free the world from cyber disruption.
Role
Who you are
- Strong hands-on experience with HubSpot in a B2B demand generation environment
- Proven ability to build and scale lifecycle marketing programs and improve funnel performance
- Experience working with CRM systems (Salesforce) and understanding of lead lifecycle, attribution, and pipeline reporting
- Strong analytical mindset with experience using data to inform decisions and optimize performance
- Excellent project management skills with the ability to manage multiple initiatives in a fast-paced environment
- Strong collaboration and communication skills, with experience working across global, cross-functional teams
- Familiarity with AI tools, intent data, personalization strategies, and modern marketing automation best practices is highly desirable
What the job involves
- The Senior Marketing Automation Specialist is a key member of the Revenue Marketing team, responsible for building, optimizing, and scaling marketing automation programs that drive measurable pipeline impact
- Own end-to-end execution of global and Americas regional demand generation campaigns in HubSpot, ensuring scalable, repeatable program delivery
- Design and evolve lifecycle marketing programs, including lead nurture, onboarding, re-engagement, and account-based journeys to improve conversion across the funnel
- Develop advanced segmentation and targeting strategies using behavioral, firmographic, and intent data to enable personalized marketing experiences
- Partner with Operations and Sales to optimize lead management, scoring models, routing, and SLA adherence to maximize pipeline efficiency
- Build and maintain robust campaign infrastructure, including workflows, templates, and processes that enable scale and consistency
- Drive continuous campaign optimization through A/B testing, performance analysis, and insights that improve engagement, conversion, and ROI
- Ensure data quality, governance, and compliance across HubSpot and Salesforce, maintaining accurate and actionable marketing data
- Act as a subject matter expert on marketing automation, promoting best practices and enabling global stakeholders through training and guidance
- Support strategic initiatives such as AI translations, intent data activation, personalization at scale, and agentic operational processes
- Collaborate cross-functionally with field marketing, digital, events, and partner teams to deliver integrated, multi-channel campaigns aligned to business priorities
Our take
With the rise of sophisticated cyberattacks, the need for cutting-edge defence mechanisms has never been more critical. Darktrace addresses this challenge by leveraging AI-enabled threat detection technology, enabling organisations to swiftly identify and respond to abnormal network activity.
By utilising machine learning algorithms, Darktrace allows businesses to combat a wide range of cyber threats, from data breaches to insider attacks. This safeguards their digital assets and helps them maintain operational resilience.
The company's 2024 acquisition by private equity giant Thoma Bravo marks a significant milestone in its journey. The acquisition provides Darktrace with access to a strong financial partner and deep software sector expertise, positioning it to further enhance its capabilities as a leading AI cybersecurity business.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Sep 2018
$50m
SERIES E
Jul 2017
$75m
SERIES D
Total funding: $230.5m
Company HQ
Cambridge, UK
Leadership
Jack Stockdale
(CTO)Co-founded Darktrace in 2013 and has served as the CTO since.
Edward Jennings
(President & CEO)Previously CEO of QuickBase, COO Mimecast and was the Chief Marketing Officer at Veracode.
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