Senior Manager of Engagement Marketing, AffiniPay
+ Mid-year and end-of-year bonuses & Equity options
Essential tools for professionals
Be an early applicant
Essential tools for professionals
501-1000 employees
Be an early applicant
+ Mid-year and end-of-year bonuses & Equity options
501-1000 employees
Company mission
To empower people to pursue their passion.
Role
Who you are
- This is a high-impact role requiring strong leadership, innovative thinking, and a deep understanding of B2B SaaS marketing strategies
- If you’re a results-driven marketer with a proven track record in engagement marketing leadership, we’d love to meet you!
- Have 5+ years of experience in email and/or engagement marketing leadership roles, with a focus on B2B SaaS companies
- Are proficient in marketing automation platforms such as Marketo, HubSpot, or Pardot, with a strong understanding of CRM integrations
- Have a track record of driving measurable results through multichannel campaigns
- Are highly skilled in customer segmentation and email marketing
- Possess a data-driven mindset, with the ability to analyze metrics and derive actionable insights
- Are adept at managing multiple projects simultaneously in a fast-paced environment
- Have exceptional communication and collaboration skills, with the ability to influence stakeholders at all levels
- Are passionate about creating meaningful customer experiences and delivering value at every touchpoint
- Thrive in a dynamic, high-growth environment and are eager to drive impact
- Have a growth-oriented mindset, continuously seeking opportunities to innovate and improve
- A bachelor’s degree in marketing, business, or a related field is preferred; advanced degrees are a plus but not required
- Located in Austin, Texas and willing to work in a hybrid capacity
What the job involves
- We are seeking a dynamic Senior Manager, Engagement Marketing to lead the strategy, execution, and optimization of our engagement marketing programs
- You will design and implement world-class nurture programs for prospects, leads, and customers—turning them into loyal advocates of our platform
- Leveraging tools like Marketo and employing tactics such as email, SMS, in-app messaging, you will create impactful campaigns that drive engagement, conversions, and retention
- Build a comprehensive engagement marketing strategy to guide prospects through their journey—from lead generation to trial, activation, and beyond
- Create personalized and scalable campaigns that deliver exceptional experiences across multiple channels, including email, SMS, and in-app messaging
- Leverage insights and data to identify opportunities for engagement and optimize nurture programs
- Design and manage campaigns for various customer journeys, including nurturing, onboarding, upsell, and cross-sell
- Create segmentation strategies to ensure the right message reaches the right audience at the right time
- Leverage marketing automation platforms (e.g., Marketo) to deploy campaigns effectively
- Work closely with sales, product, and customer success teams to align marketing efforts with broader business objectives
- Partner with analytics and operations teams to measure the impact of campaigns and refine strategies accordingly
- Continuously analyze campaign performance to improve conversion rates, engagement, and overall impact
- Test and implement new tactics, such as advanced personalization, predictive analytics, and AI-driven marketing solutions
- Stay up-to-date on the latest trends, tools, and technologies in engagement marketing to ensure our strategies remain cutting-edge
- Lead a team of marketers, providing coaching, support, and growth opportunities
- Foster a culture of innovation, collaboration, and results-driven excellence
Application process
- All interviews take place over phone call, Zoom/Google Meet or in person
Our take
Many professionals find their time taken up by administrative tasks and operational processes, leaving them fewer hours to focus on the work they love. AffiniPay supplies finance, payments and management software to make these processes swifter and easier, saving users precious time.
The company has a wide range of products including payments and reporting for accountants, legal case management software, and operations assistance for nonprofits. This broad scope allows AffiniPay to serve upwards of 150,000 professionals across legal, accounting, construction, design and association.
Recently, the company secured a significant investment from Genstar Capital that will fuel its next chapter of growth. This includes investing in innovation and the further extension of its suite of solutions.
Steph
Company Specialist at Welcome to the Jungle
Company
Company benefits
- Robust 401(k) plan
- Bonus programs based on performance and tenure
- Fantastic amount of swag and food
- Happy hours, quarterly events, as well as virtual and in-person team building
- Continuing career development and education programs
- Award program with the chance to go on once-in-a-lifetime annual incentive trips
- Frequent company-wide volunteering events to give back to our communities
- Annual charity contribution matching program for the organization of your choice
- Opportunity to share in the success of the company through our employee option program
Company values
- Always make it count: We see every interaction as a chance to make a difference, and we truly listen — using everything from small-group round tables to all-staff events
- Be surprisingly great: We're continuously working on exceeding your expectations — from educational opportunities and team gatherings to being open about goals and metrics
- Say yes!: We don't create excuses, we create solutions together. That means we're always there to help one another solve challenges no matter what it takes
Company HQ
Davenport Ranch West, Austin, TX
Articles
Leadership
Dru Armstrong
(CEO, not founder)Advisor for Women@Austin and Board Member at YPO. Former CEO of Grace Hill, and co-founded and was CEO at Lily Pod.
Salary benchmarks
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