Influencer Marketing Manager, Amazon

• 4+ years of professional non-internship marketing experience
• Experience managing influencer marketing budgets and demonstrating ROI
• Proven track record of managing influencer relationships directly (not through agencies), including hands-on creator outreach, relationship building, and day-to-day partnership management
• Experience negotiating influencer contracts, including usage rights, content licensing, exclusivity terms, and compensation structures

Desirable

• You'll join Whole Foods Market's Social Media & Influencer Marketing team as Influencer Manager, reporting to the Head of Owned & Influencer leading the Influencer & Partnerships function alongside a Coordinator, collaborating daily to build authentic creator partnerships
• This role owns the strategy and vision for Whole Foods Market’s influencer program, including managing creator relationships, developing our bench of brand advocates across micro, mid-range, and macro tiers, and setting the influencer brief framework. The Influencer Manager ensures the influencer program is fully integrated into our broader social strategy
• Influencer Program Strategy – Develop and execute the strategic vision for our influencer program across all creator tiers (micro, mid-range, and macro)
• Creator Relationship Management – Build and maintain relationships with brand advocates
• Brief Framework Development – Create and standardize the influencer brief framework to ensure consistency and effectiveness across campaigns
• Cross-Functional Integration – Ensure the influencer program is fully integrated into our broader social strategy and marketing initiatives
• Campaign Execution – Manage end-to-end campaign execution, including timeline management, content approval, and quality control
• Budget & Resource Management – Oversee program budget allocation and resource planning to maximize ROI
• You'll spend your day building relationships with influencers and creators across Instagram, TikTok, and YouTube. Responsible for sourcing new talent, negotiating partnerships, and ensuring content aligns with Whole Foods' social strategy