CRM Automation Specialist, Cafeyn

• Expert-level experience with CRM tools and marketing automation platforms (Braze and Hubspot preferred)
• Proven track record of managing and optimizing CRM campaigns across various channels (Email, Push, In-App, Content Cards), products and countries
• Demonstrated ability to design, build, test, and refine automated customer journeys and workflows
• Strong analytical skills to monitor, interpret, and optimize CRM performance based on KPIs
• Experience in customer segmentation, lifecycle marketing, and behavioral targeting
• Solid skills in HTML/CSS and advanced message personalization techniques
• Proficient with A/B testing methodologies and campaign optimization
• Familiarity with data structures, API integrations, and data exchange between CRM platforms and external systems (desirable)
• Excellent organizational and project management skills, capable of prioritizing and simultaneously managing multiple initiatives
• Effective collaboration skills across cross-functional teams including CRM, Design, Data, Copywriting, and Tech
• Detail-oriented mindset with proactive problem-solving capabilities
• Fluent in English (both written and verbal)
• Ability to clearly articulate complex CRM insights, data-driven recommendations, and technical concepts to non-technical stakeholders

• Develop and implement effective customer engagement and retention strategies
• Segment customer databases accurately to enable highly targeted CRM campaigns
• Build, deploy, and manage automated multi-channel campaigns (Email, Push Notifications, In-App Messages, Content Cards)
• Optimize campaigns continuously to improve user engagement and conversion rates
• Collaborate closely with CRM, Design, Data, Copywriting, and Technical teams to ensure seamless execution and alignment
• Conduct comprehensive A/B testing to drive data-informed improvements and iterative enhancements
• Stay informed of the latest CRM trends, digital marketing strategies, and industry best practices
• Adapt campaigns to target audiences across market segments (b2c, b2b2c, b2b), countries (France, UK, The Netherlands, Canada, Spain, Italy) and products (Cafeyn, Blendle, ePresse, Mangas.io and Kidjo)
• Monitor, analyze, and report CRM performance metrics and KPIs regularly
• Refine messaging strategies and automation workflows based on customer insights and behavioral data
• Work collaboratively with the Data team to ensure the accuracy and integrity of CRM data
• Ensure compliance with data privacy regulations, particularly GDPR
• Our internal Tools:
• Slack for internal communication
• Confluence for shared information and documents
• Google meets for virtual meetings (all meetings are recorded and archived)

• Part of an international team
• Possibility of full remote working
• Vip access at Cafeyn of Blendle
• Social Events : Team Lunch, afterworks, breakfasts..
• Free food & drinks
• Access to corporate trainings : languages, tech, product..
• Product & Tech culture : Tech x Share, Squad's demo, AWS training and certification..
• Sport perks (Classpass)

Total funding: $10.6m

The decline of print media, which is only predicted to continue, has left newspapers and magazines in real trouble. Cafeyn offers these businesses a way out, through its app that enables users to access hundreds of newspapers and magazines from one place.