CRM Automation Specialist, Cafeyn
2 days a week in office
Online magazine subscriptions
Be an early applicant
Online magazine subscriptions
101-200 employees
Be an early applicant
2 days a week in office
101-200 employees
Company mission
To become the go-to platform to access information.
Role
Who you are
- Expert-level experience with CRM tools and marketing automation platforms (Braze and Hubspot preferred)
- Proven track record of managing and optimizing CRM campaigns across various channels (Email, Push, In-App, Content Cards), products and countries
- Demonstrated ability to design, build, test, and refine automated customer journeys and workflows
- Strong analytical skills to monitor, interpret, and optimize CRM performance based on KPIs
- Experience in customer segmentation, lifecycle marketing, and behavioral targeting
- Solid skills in HTML/CSS and advanced message personalization techniques
- Proficient with A/B testing methodologies and campaign optimization
- Familiarity with data structures, API integrations, and data exchange between CRM platforms and external systems (desirable)
- Excellent organizational and project management skills, capable of prioritizing and simultaneously managing multiple initiatives
- Effective collaboration skills across cross-functional teams including CRM, Design, Data, Copywriting, and Tech
- Detail-oriented mindset with proactive problem-solving capabilities
- Fluent in English (both written and verbal)
- Ability to clearly articulate complex CRM insights, data-driven recommendations, and technical concepts to non-technical stakeholders
What the job involves
- Develop and implement effective customer engagement and retention strategies
- Segment customer databases accurately to enable highly targeted CRM campaigns
- Build, deploy, and manage automated multi-channel campaigns (Email, Push Notifications, In-App Messages, Content Cards)
- Optimize campaigns continuously to improve user engagement and conversion rates
- Collaborate closely with CRM, Design, Data, Copywriting, and Technical teams to ensure seamless execution and alignment
- Conduct comprehensive A/B testing to drive data-informed improvements and iterative enhancements
- Stay informed of the latest CRM trends, digital marketing strategies, and industry best practices
- Adapt campaigns to target audiences across market segments (b2c, b2b2c, b2b), countries (France, UK, The Netherlands, Canada, Spain, Italy) and products (Cafeyn, Blendle, ePresse, Mangas.io and Kidjo)
- Monitor, analyze, and report CRM performance metrics and KPIs regularly
- Refine messaging strategies and automation workflows based on customer insights and behavioral data
- Work collaboratively with the Data team to ensure the accuracy and integrity of CRM data
- Ensure compliance with data privacy regulations, particularly GDPR
- Our internal Tools:
- Slack for internal communication
- Confluence for shared information and documents
- Google meets for virtual meetings (all meetings are recorded and archived)
Our take
The decline of print media, which is only predicted to continue, has left newspapers and magazines in real trouble. Cafeyn offers these businesses a way out, through its app that enables users to access hundreds of newspapers and magazines from one place.
Users pay a monthly subscription fee, and in return receive access to a huge range of content. At the same time, newspapers and magazines access a much broader market than before, which could rescue them from a slump in revenue.
E-reading platforms have exploded in recent years, and Cafeyn faces some fierce competition. That said, the company's strategy is to strengthen partnerships with publishers while expanding its presence internationally, working hard to replicate the success it has already had in existing markets.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Nov 2012
$7.1m
SERIES B
Mar 2010
$2.8m
SERIES A
Total funding: $10.6m
Company benefits
- Part of an international team
- Possibility of full remote working
- Vip access at Cafeyn of Blendle
- Social Events : Team Lunch, afterworks, breakfasts..
- Free food & drinks
- Access to corporate trainings : languages, tech, product..
- Product & Tech culture : Tech x Share, Squad's demo, AWS training and certification..
- Sport perks (Classpass)
Company HQ
Chaussée-d'Antin, Paris, France
Leadership
Ari Assuied
(Founder & CEO)They studied at the University of Paris Dauphine, and are the ex-CEO of Luxe Art Beauté.
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