Performance Marketing Manager, Havenly
Paid Search
$85-90k
More information about location
2-3 days a week in office
Interior design platform
Be an early applicant
Interior design platform
201-500 employees
Be an early applicant
$85-90k
More information about location
2-3 days a week in office
201-500 employees
Company mission
To help people create and refine their little corner of the world.
Role
Who you are
- Our ideal candidate will take a highly analytical, cross-channel, and thoughtful approach to the role, which will be critical to delivering breakthrough results and growth
- Bachelor’s degree, preferably in Marketing or similar field
- 5+ years of recent SEM/PPC campaign management or similar role within digital marketing or comparable experience
- Expertise in setting up, managing and optimizing campaigns in Google Ads (experience with Bing and other PPC ad platforms is a plus)
- Experience leveraging data from disparate sources in Excel, and tracking and reporting KPIs through tools such as GA4, Looker and Rockerbox
- Keen understanding of broader performance marketing strategies, tactics, and tools
- Proven ability to test, analyze, and iterate on campaigns, ad groups, ads and keyword lists
- Strong communication skills and ability to deliver clear, reliable performance insights and recommendations to key stakeholders
- Growth mindset with bold ideas and know-how to get things done
- Working knowledge of other marketing channels such as paid social, display, CTV and how they interact with and impact SEM performance
- Familiarity with SEO best practices and Google Tag Manager a plus
- Preference for those with experience in DTC ecommerce
- You believe the impossible is possible and will test, analyze, and iterate your way to delivering results
- You are able to multi-task, prioritize, and adapt as needed in a fast-paced, results-based environment
- You have a flexible attitude and doer, solution-oriented mentality
- You are a proactive self-starter, who is dedicated to their craft and committed to continued learning in this ever-evolving field
- You are comfortable operating independently, but also can collaborate crossfunctionally with strong communication and relationship-building skills
- You have confidence in analyzing and acting on performance data
- You have extraordinary organizational skills, and the ability to manage multiple projects at once
What the job involves
- We’re searching for a Performance Marketing Manager to support in the planning, execution, and optimization of all of our paid search campaigns at Havenly
- Reporting to our Senior Performance Marketing Manager, our ideal candidate will bring a passion for the digital marketing landscape and understand the intricacies and unique attributes of every step in the marketing funnel
- This is a high-impact opportunity to play a critical role in the growth of a fast-growing and well-known consumer startup
- Build, launch, and manage campaigns across paid search platforms (Google, Bing) and other PPC channels to drive revenue and conversions
- Actively research search trends and test keywords; develop and manage bidding optimization across brand portfolio
- Analyze and triangulate data from multiple attribution sources to develop insights to inform account structure and budget allocation
- Test net-new ideas, landing pages, and campaign types across the funnel to improve overall channel efficiency
- Prepare and present recurring KPI reporting for Growth team and broader organization
- Share performance insights, learnings, and go-forward strategy with leadership team
- Proactively recommend action items intended to support topline goals and scale accordingly
- Work closely with the broader Growth and Creative teams to develop brand-aligned assets and refresh creative and copy regularly
- Keep current on the latest trends and best practices in the search marketing space and utilize third-party resources to explore new paid opportunities
- Conduct competitor and account audits periodically to identify opportunities to unlock efficiencies
- Manage direct report and day-to-day vendor relationships (i.e. Google Ads account reps)
Our take
Founded in 2014, Havenly has grown to be a major startup in the online interior design space. Its platform connects customers with professional interior designers and product purchase recommendations and, along with the sector at large, has seen a healthy upswing in recent years.
Though rivals like Modsy and Roomstyler make for tough competition, Havenly's professional consultations put them ahead of simple visualization services, and are attractive to customers looking for an affordable version of a previously hard-to-access personal service. Its launch of private label brand Cove Goods to the platform was also a smart one, as the marketing of featured pieces acts as an additional revenue stream.
The company's road has not been without its bumps - for example, it suffered a major data breach back in 2020. Despite this, its two-pronged approach to the interior design business could see Havenly win big over the coming years. Most lately, it has acquired direct-to-consumer home furnishings brands The Inside and Interior Define, as well as venturing into IRL services with the launch of “Havenly At Home”.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
-4% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2021
$28m
SERIES C
Oct 2019
$32m
SERIES C
Total funding: $85.9m
Company values
- Exhibit gumption - Meet every challenge with spirit and energy. Believe the impossible is possible. Draw the f*#$ing owl
- Overperform - Work hard. Move fast. Be scrappy
- Stay playful - No jerks, no whiners. Have fun and laugh. Maintain perspective
- Act like an owner - This is your company. Be accountable. Speak up. Act in the best interest of Havenly
Company HQ
River North Art District, Denver, CO
Articles
Leadership
Lee Mayer
(CEO)A Columbia and Harvard Business School graduate who started out in Strategic Development at Canon. They also worked at Bain & Company from 2009 to 2011.
Emily Motayed Lancaster
(Co-Founder)They have an MBA from the Wharton School and were Chief of Staff at Bread. They also co-founded Nurture&.
Salary benchmarks
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